MKT230 week4 Marketing Strategies

CheckPoint

Customer Relationship Management

Reviewthe descriptions of customer relationship management (CRM) characteristics found in Appendix D.

CompleteAppendix D by identifying activities that can be classified by each characteristic of a CRM plan: share of customer, lifetime value of a customer, customer equity, or high-value customers.

Post your complete Appendix D as an attachment.

Day 4

Individual

Target Market Strategy Presentation

Resource: Ch. 7 in Marketing: Real People, Real Choices

Select a new product or service that you would like to introduce to the marketplace. You use this same product when completing your Final Project in Week Nine.

Create a 7- to 12-slide Microsoft® PowerPoint® presentation describing the market segmentation and a target market strategy for the product you selected. Include information on the following points:

· Consumer demographics

· Consumer psychographics

· Consumer behaviors

· A segment profile

Includedetailed speaker notes and an APA-formatted reference slide with your presentation.

Postyour Microsoft® PowerPoint® presentation as an attachment.