Mkt 500 week 3 discussions

“Target Audiences”

“Target Audiences”

Please respond to the following:

-Many beginning marketing students make the mistake of assuming that some products can appeal to everyone. Pick a product that you believe has mass appeal and analyze it.-From the case study, propose the next steps that Kirkwood should take and how to reach these steps. Support these suggestions with information about the target audience.

Discussion 2

“Positioning” Please respond to the following:

-Pick a nonprofit organization with which you are familiar and believe the organization should be repositioned to serve its core clientele better or a new clientele altogether. Identify the organization, its current position, and your recommended reposition, including the existing or your proposed target audience for the recommendation.-The Gulf of Mexico Coast’s tourist industry was devastated by the BP oil spill. Pick a specific Gulf location and explain how you would reposition this tourist area that invites and sells the value of the location to tourists.