MKT 421 Final Marketing Plan Paper

Write a 6,300 to 7,000 word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper.  Address the following information in your paper.   1.    Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan.    2. Develop an initial sales promotion schedule.       3. Create an advertising plan.      4. Identify public relations opportunities for the product or service.       5. Analyze the effect of channel management decisions on the marketing of your selected product or service.      6.  Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middleman.  7.  Develop a budget for your plan.

8. Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan