You are starting your own Internet business. You decide to form a company that will sell cookbooks online. Justcookbooks.com is scheduled to launch 6 months from today. You estimate that the annual cost of this business will be as follows:
Technology (Web design and maintenance) |
$5,000 |
|
Postage and handling |
$1,000 |
|
Miscellaneous |
$3,000 |
|
Inventory of cookbooks |
$2,000 |
|
Equipment |
$4,000 |
|
Overhead |
You will need to complete the spreadsheet first and then answer the question on the word document.
Paper Title Goes Here
2
You are starting your own Internet business. You decide to form a company that will sell cookbooks online. Justcookbooks.com is scheduled to launch 6 months from today. You estimate that the annual cost of this business will be as follows:
Technology (Web design and maintenance) |
$5,000 |
|
Postage and handling |
$1,000 |
|
Miscellaneous |
$3,000 |
|
Inventory of cookbooks |
$2,000 |
|
Equipment |
$4,000 |
|
Overhead |
Everything in blue should be deleted
Be sure to fill out the spreadsheet for this assignment too.
Don’t forget to use references and post them.
Paper Title Goes Here
Write your introduction here. Write a brief paragraph that introduces the reader to your topic and it should explain what your paper will be discussing. Much of your introduction may be taken from the assignment itself (in your own words).
Write 800-1200 words (word count does not include the section headings below). For assistance with your assignment, please use your text, Web resources, and all course materials
Part I
Assume that the equation for demand is Q = 1800 – 30P. Use the “excel worksheet” to create your chart and copy your chart here. Do NOT post your spreadsheet.
Part II
Elasticity of Demand
What is the elasticity of the demand for cookbooks bought this way?
Proceed or Not?
Is the business worth pursuing so far? Why or why not?
Total Costs
Suppose that you expect to sell about 22,000 cookbooks per month online, and assume your overhead, technology, and equipment costs are fixed. What are your total costs?
Marginal Costs
What are your marginal costs? You cannot answer this because the assignment does not provide enough data. So, explain what marginal costs are and how it is calculated.
Operating in the Long Run
What are the implications of operating in the short run and the long run?
Diminishing Marginal Returns
As your business grows, how must you consider the issues regarding diminishing marginal returns?
Economics of Scale
As your business grows, how must you consider the issues regarding diminishing marginal returns and economies of scale?
Market Structure
What market structure have you entered, and why?
Success in the Market
What can you do to guarantee success in this market?
Price Discrimination
Can you use price discrimination in this business?
Pricing Strategy
What pricing strategy might you use?
Conclusion
Provide a summary of what was discussed in this paper. Include any summary remarks and observations.
References
List your reference here. The reference page must include all of the references you used, listed in proper APA format.
Sheet1
Q | 0 | 30 | P | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Total Revenue = Price x Quantity | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Part I: Demand Curve
P 0 5 10 15 20 25 30 35 40 0 0 0 0 0 0 0