Methodology of Gucci

lecturer’s instructions for the Methodology section, based on the provided transcript:1. Research Design (3.1)Philosophy: Justify why the research philosophy is positivism.Approach: Explain why the approach is deductive.Methodological Choice: Discuss why the methodology is qualitative.Strategy: Explain why the strategy is comparative analysis and multiple case study based on secondary data.Use examples from your topic to justify these choices.2. Data Collection Method (3.2)Overview (3.2.1): General discussion of the data collection process.Search Criteria (3.2.2): Define the criteria used to search for data.Quality Evaluation (3.2.3): Explain the criteria for evaluating the quality of data sources.Inclusion and Exclusion Criteria (3.2.4): Define the criteria for including or excluding data sources.Objective-wise Data Collection: Explain how data was collected for each objective, mentioning the sources (journal articles, websites) and summarizing them in a descriptive table.3. Data Analysis Method (3.3)Descriptive Summary (3.3.1): Provide a summary of the key findings from the literature review.Thematic Analysis (3.3.2): Perform a thematic analysis to identify key themes and factors related to your objectives.Comparative Analysis (3.3.3): Compare the findings between different case studies (if applicable), using tables to present the comparison.Detailed Points:Comparative Analysis:Select one or two companies for comparative analysis.Focus on specific factors related to the companies and discuss how they compare on these factors.Justify the selection of companies and the factors chosen for comparison.Objective-wise Explanation:For each objective, explain the data collection method and justify the sources used.Provide references for the sources, separating them into books, journals, and websites.Descriptive and Thematic Summaries:Create a descriptive summary table, listing authors, years, topics, methodologies, and key findings from the literature.Identify key themes and factors from the literature and discuss them in the context of your objectives.Practical Tips:Avoid using Wikipedia or non-reliable sources.Ensure data validity by selecting recent and recognized sources.Create tables to present comparisons and thematic analyses clearly.This summary encapsulates the detailed instructions provided by the lecturer for the Methodology section of your submission [❞] [❞].