MD2CASE Using Media to Advocate and Influence

Foundation for this assignment

Using the media as a tool can be powerful when promoting a health program.  There are a number of steps that need to be taken in order to effectively disseminate a message out to the group you are trying to influence.  Media advocacy and social marketing are useful resources a health educator can use in a number of different ways and for a number of different reasons.  For example, social marketing may be used to influence individual behavior where as media advocacy might be utilized when attempting to influence policy makers (CFOC, 2008). 

Task for this assignment

 In a 2-3 page paper:

1)    Identify the steps you would take when designing a media campaign (provide 5-6 steps, use your required readings as a guide, and use bold headings to clearly identify each step.)

2)    Describe each step you indentified and its importance when designing a media campaign.

3)    Identify which of the Responsibilities and Competencies of a health educator a media campaign would address.

 

Assignment Expectations, in order to earn full credit

You must clearly show that you have read the module homepage and the required background materials that relate to this assignment. You are welcome to do research in addition to — but not instead of — the required readings.

Please write your paper in your own words. That is the only way I can evaluate your level of understanding.

Even though the papers must be written in your own words, you are required to use scholarly and professional sources to support your statement. Cite sources for any statement of fact or idea that is not common knowledge. You must cite the sources within the body of the paper and include a reference list at the end of the paper.

Quotes are very rarely needed; if necessary, they should comprise much less than 10% of a paper and must be in quotation marks and properly cited.

Draw upon a broad base of scholarly literature to support your statements. Web sites and fact sheets may be a useful starting point; however, you are expected to locate peer-reviewed readings on your topic from the electronic library.

Wikipedia is not an acceptable source of information. Use credible, professional, and scholarly sources such as peer-reviewed journal articles from the Online Library, and government, university, or nonprofit organizations’ Web sites.

Your papers will be evaluated on the following factors:

• References – citations are used within the body of the paper any time you state a fact or idea that is not common knowledge. A reference list is included at the end of the paper.
• Precision – you follow all instructions and you answer each part of the assignment.
• Breadth – you show broad knowledge of the module’s topic.
• Depth – you go into detail to show more critical thought about the specific tasks or questions in the assignment.
• Clarity – the extent to which you elaborate and include discussion or examples as asked.
• Application – the extent to which you apply the information to a real-life situation related to the assignment, if asked.