Marketing Principles 1

Assignment Task / Description:1. Define Marketing. What is marketing process as set out in your text book. Explain thevarious elements of marketing process. ( LO1; Assessment Criteria 1.1)2. Select an organization of your choice, identify the marketing orientation it focuses on andevaluate the benefits and costs of the marketing orientation for the selected organization( LO1; Assessment Criteria 1.2)3. The Dunkin’ Donut Case: ( LO1; Assessment Criteria 1.2)For more than 50 years, Dunkin’ Donuts has offered customers throughout the UnitedStates, and around the world, a consistent experience – the same donuts, the same coffee,the same store décor – each time a customer drops in. Although the chain now offers icedcoffee, breakfast sandwiches, smoothies, gourmet cookies, and Dunkin’ Dawgs inaddition to the old standbys, devoted customers argue that it’s the coffee that setsDunkin’ Donut apart. To keep customers coming back, the chain still relies on the recipethat founder Bill Rosenberg crafted more than 50 years ago.The company is so concerned about offering a consistent, high-quality cup of coffee thatmanagers in Dunkin’ Donut’s “Tree-to-Cup” program monitor the progress of its coffeebeans from the farm to the restaurant. The result? Dunkin Donuts sells more cups ofcoffee than any other retailer in the United States – 30 cups a second, nearly one billioncups each year. Building on that success, the company plans to more than triple itscurrent number of stores, amassing 15,000 franchises by the year 2015.What marketing orientation does Dunkin Donut follow here and why? Givereasons and justification