MARKETING PLAN PHASE – PET PALACE

Mkt 421 Wk 2 Team Project

The project will be on a hands-free headset that is attached to computers and phones. It would be voice activated  So we have a product and a targeted market (operational managers and frontline workers that want to spend less time at the desk and more time in the field or on the production-line floor. We need to set strategies that follow these objectives. We need to find ways to promote this product. I have found that during this economic downturn, companies are more willing to buy tools that help workers be more productive instead of giving raises. We could use this to our advantage in promoting this product. The only issue we have is to determine how much technology to put into this headset to make sure it is comfortable for the consumer and compatible to the information systems the computer headset will be linking up to. Here is a possible name (Linked Head Gear).

My Part is:

An explanation of the importance of marketing to your selected organization’s success.