Marketing Management (MGT 201)

• Discussion Questions

We have discussed the concept of “The Wheel of Social Media Engagement” in Chapter 03, which comprises the fundamental drivers of social media engagement as five related effects. Discuss these five drivers with the help of suitable examples.

How can firms use customer demographics like income, market size, education, and ethnicity to market to their customers better? Discuss with the help of suitable examples

When companies that sell coffee they develop their marketing strategy,do they concentrate on satisfying their customers’ needs or wants? What about autility company, such as the local power company? A humanitarian agency, suchas Doctors without Borders? Critically examine based on the concepts of needsand wants discussed. ‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 1
Marketing Management (MGT 201)
Due Date: 13/07/2024 @ 23:59
Course Name: Marketing Management
Student’s Name:
Course Code: MGT 201
Student’s ID Number:
Semester: Summer
CRN:
Academic Year:2023-2024
For Instructor’s Use only
Instructor’s Name: Dr. Amer ALenazy
Students’ Grade:
Marks Obtained/Out of 15
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
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The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
1. Recognize an understanding of the overall marketing concepts, goals and strategies within the
context of organizations goals and strategies. CLO-1
2. Demonstrate the ability to formulate marketing strategies that incorporate psychological and
sociological factors which influence consumer’s decision. CLO-03
3. Develop critical and analytical thinking necessary to overcome challenges and issues of marketing
in the changing global environment. CLO-04
Assignment Question(s):
a. Discussion Questions
1. We have discussed the concept of “The Wheel of Social Media Engagement” in Chapter
03, which comprises the fundamental drivers of social media engagement as five related
effects. Discuss these five drivers with the help of suitable examples. (5 Marks)
2. How can firms use customer demographics like income, market size, education, and
ethnicity to market to their customers better? Discuss with the help of suitable examples.
(5 Marks)
b. Critical thinking
1. When companies that sell coffee they develop their marketing strategy, do they
concentrate on satisfying their customers’ needs or wants? What about a utility company,
such as the local power company? A humanitarian agency, such as Doctors without
Borders? Critically examine based on the concepts of needs and wants discussed. (5
Marks)
Answers
a. Discussion questions
1. Answer Q12. Answer Q2-
b. Critical thinking
1. Answer Q1-