Marketing Management (MGT 201)

Critical Thinking

A local health club is running a promotionalcampaign that promises you can lose an inch a month off your waist if you jointhe club and follow its program. How might this claim cause a communicationsgap? What should the club do to avoid a service failure?Imagine you are the product manager forNeutrogena’s sun protection product line and your team developed a new type ofsunscreen. Which B2B pricing tacticswould you use to promote it? Why? ‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment-3
Marketing Management (MGT 201)
Due Date: 4th May 2024 @ 23:59
Course Name: Marketing Management
Student’s Name:
Course Code: MGT201
Student’s ID Number:
Semester: 2nd
CRN: 24414
Academic Year:
2023-2024
For Instructor’s Use only
Instructor’s Name: Dr. Farrukh R. Ahmad
Students’ Grade: Marks Obtained/Out of 10 Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
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The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for
poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
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Recognize an understanding of the overall marketing concepts, goals and strategies within the context of
organizations goals and strategies. (LO-1)
Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological
factors which influence consumer’s decision. (LO-3)
Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the
changing global environment. (LO-4)
Critical Thinking
(Max Marks-10)
1. Firms institute a variety of brand-related strategies to create and manage key brand assets that
includes like brand extension and line extension, manufacturer brands and private-label brands,
co-branding and Brand Licensing. Critically examine these all strategies with the help of
suitable examples from the local market.
(CH-11, CLO-1) (4 Marks)
2. A local health club is running a promotional campaign that promises you can lose an inch a
month off your waist if you join the club and follow its program. How might this claim cause
a communications gap? What should the club do to avoid a service failure?
(CH-13, CLO-3) (3 Marks)
3. Imagine you are the product manager for Neutrogena’s sun protection product line and your
team developed a new type of sunscreen. Which B2B pricing tactics would you use to promote
it? Why?
(CH-15, CLO-4) (3 Marks)
Answers
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