Marketing Management

1-Choose a firm that currently manufactures and sells its products or services only in the KSA. Choose and defend a global entry strategy for the firm based on the discussion made in Chapter-8.

2-Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market (a new backpack). Briefly describe the product and each component of its value proposition

3-Suppose Domino’s wants to open a new restaurant. What are some secondary sources of information that might be used to conduct research on potential new locations? Describe how these sources might be used. Describe a method Domino’s could use to gather primary research on prospective locations. Do you think Domino’s should conduct the primary or secondary source research first? Why?

‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 2
Marketing Management (MGT 201)
Due Date: 27/07/2024 @ 23:59
Course Name: Marketing Management
Student’s Name:
Course Code: MGT201
Student’s ID Number:
Semester: Summer
CRN:
Academic Year:2023-24
For Instructor’s Use only
Instructor’s Name:
Students’ Grade:
Marks Obtained/Out of 15
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
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The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for
poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
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Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the
changing global environment. (LO-3)
Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers’ needs and
wants to formulate a marketing Plan. (LO-3)
Critical Thinking
1. Choose a firm that currently manufactures and sells its products or services only in the KSA.
Choose and defend a global entry strategy for the firm based on the discussion made in
Chapter-8. (5 Marks) (Minimum 200 words)
2. Put yourself in the position of an entrepreneur who is developing a new product to introduce
into the market (a new backpack). Briefly describe the product and each component of its
value proposition. (5 Marks) (Minimum 200 words)
3. Suppose Domino’s wants to open a new restaurant. What are some secondary sources of
information that might be used to conduct research on potential new locations? Describe how
these sources might be used. Describe a method Domino’s could use to gather primary
research on prospective locations. Do you think Domino’s should conduct the primary or
secondary source research first? Why? (5 Marks) (Minimum 250 words)
Good Luck
Answers
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