marketing HW

The purpose of this assignment is to keep students up-to-date with current events, encourage critical thinking and develop writing skills for communication in an online environment. Students are required to select an article from a popular press newspaper (e.g., Wall Street Journal) or magazine (e.g., Business Week) and post this article within the designated discussion forum, write a summary and comment on the article by providing a personal perspective on the situation or company and comment in a critical way. Aim for 350-500 words. The postings should focus on specific marketing issues and apply the concepts used in the related class.

Be creative. Be sure to acknowledge what specific marketing issues to which your article relates. Give your opinion on the article and describe why you find it interesting.

IMPORTANT: Business articles discussed in this post should be published on or after October 17, 2017. 

Biz News Possible Concepts:

• Chapter 1: Creating Customer Relationships and Value through Marketing

  Target Market, Needs and Wants
  Marketing Mix, Customer Value, Customer Value Proposition

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• Chapters 2 and 22: Marketing Planning and Strategy

  SWOT analysis, diversification analysis
  Market share, BCG matrix
  Marketing strategy vs. tactics
  Core competencies, competitive advantage, differentiation strategies (Porter)

• Chapters 3 and 5: Environmental Scanning and Consumer Behavior (CB)

  Environmental scanning, environmental forces
  Purchase decision process, sources of information, types of problem solving (level of involvement), cognitive dissonance, internal and external factors influencing CB

• Chapter 8: Marketing Research

  Types of research
  types of data (primary and secondary)

Not sure where to find marketing-related articles? Check the sources below:

• AdAge (Links to an external site.)Links to an external site.
• Adweek (Links to an external site.)Links to an external site.
• Bloomberg Businessweek  (Links to an external site.)Links to an external site.
• Business Den (Links to an external site.)Links to an external site.
• California Management Review (Links to an external site.)Links to an external site.
• eMarketer (Links to an external site.)Links to an external site.
• Entrepreneur (Links to an external site.)Links to an external site.
• Fast Company (Links to an external site.)Links to an external site.
• Financial Times (Links to an external site.)Links to an external site.
• Forbes (Links to an external site.)Links to an external site.
• Fortune (Links to an external site.)Links to an external site.
• Harvard Business Review (Links to an external site.)Links to an external site.
• Inc Magazine (Links to an external site.)Links to an external site.
• Investor’s Business Daily (Links to an external site.)Links to an external site.
• Mashable (Links to an external site.)Links to an external site.
• Media Post’s Marketing Daily (Links to an external site.)Links to an external site.
• MIT Sloan Management Review (Links to an external site.)Links to an external site.
• The Economist (Links to an external site.)Links to an external site.
• Time (Links to an external site.)Links to an external site.
• Wall Street Journal (Links to an external site.)Links to an external site.
• Wired (Links to an external site.)Links to an external site.

Tips for Writing Posts:

• Use the course concepts (e.g., target market, customer value proposition, needs and wants) to discuss the article.
• Use your own “voice” in your writing. Make your post sound like it is coming from you personally.
• Make the information “interesting.” Write in a way that will be interesting to readers.
• Construct an argument and make sure to share your perspective and personal opinions.
• Use images and/or videos, as well as hyperlinks, if appropriate and possible. (You are not required to include hyperlinks or photos, but may do so to make your blog more interesting.)