Marketing communication

In groups of 4, you will demonstrate your ability (as an advertising

agency) to plan and execute a successful campaign. Acting as an

advertising agency, you will be required to provide marketing

communications solutions to a chosen client’s promotional problem.

Solutions may include advertising, public relations, and other promotional

aspects to deliver an integrated marketing communications plan. The

team assessment will consist of performing

2

group tasks.

1. Each “advertising agency”, will present their message strategy

objectives (based on Chapter 11) to solve the client’s problems. This

presentation will be

10

minutes long, and will be presented

professionally, using marketing props, and any other audio-visual

equipment required.

2. Based on feedback from the presentations, students will submit a final

proposal to their clients, detailing the appropriate marketing

communications strategy to solve the client’s problem. This proposal

should include media planning and budget considerations.

Due in WEEK9

Due in WEEK11

Message Strategy Presentation: 10

• Professional & Distinct Delivery of message strategies

• Solutions: Message Strategy

• Creativity, Innovativeness, and Appropriateness

4

4
2

Campaign Proposal: 20 Undergraduate Program HK3052H Marketing Communications

• Objectives

• Media Planning & Message Strategy

• Marketing Communication tools

3

7

10

Team Prepared for Presentation Update in Week 7 Yes No 1.5

Team Prepared for Proposal Update in Week 10 Yes No 1.5

Overall team preparedness, coordination and team management 2

TOTAL 35

Compnay :