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Individual
Assessment
This assignment is about planning a relevant and useful marketing research project. You are not expected to carry out the research.
- Select a major Australian organisation (eg. Fosters, Telstra, BHP Billiton, Orica, NAB, Crown, Qantas, AWB, Australian Dairy Corporation, Woolworths, David Jones, Toll).
- Identify a business decision relating to marketing (Product, Price, Place, Promotion, Segmentation).
- Formulate a research question that will provide information to assist managers in making this decision.
- Design a research project to answer the research question.
- Explain why this research approach will deliver a reliable and valid result.
- Discuss how the research answer will influence the business decision.
- Discuss how the business decision will affect the success of the business.
- You are expected to consult at least three journal articles to provide deeper insight into the ideas explored in your project.
- Use of Harvard referencing to identify the source of all ideas.
Assessment
- Clarity of description of the business decision.
- Clarity and relevance of the research question.
- Reliability and validity of the research project design
- Discussion of possible sources of error and what can be done to reduce them
- Clarity of explanation of how the research answer will influence the business decision.
- Clarity of explanation of how the business decision will affect the success of the business.
- Use of ideas from Journal articles
- Marks will be deducted for poor layout and failure to include Title Page, TOC, page numbers, reference list.
Use of Harvard referencing to identify the source of all ideas.
Name of Subject goes here
Subject Code goes here
Lecturer Name goes here
Assignment Name goes here
Due Date goes here
Name
Student ID
Table of Contents
Introduction
3
New heading
(1
)
3
Sub-Heading (
new topic
1-1
)
3
New heading
(2)
3
Sub-Heading (
new topic
2-1
)
3
New heading
(3)
3
Sub-Heading (
new topic
3-1
)
3
Discussion
Discussion of Ideas identified in earlier sections
Recommendations
Recommendations for change with supporting logic
Conclusion
6
No new material in the conclusion.
Summarise the main themes of the arguments made in earlier sections.
Reference List
7
This must follow the rules for Harvard Referencing and should contain references to at least two Journal articles. Serious students may refer to 10 or more Journal articles. Find Journal articles by searching for ideas not names of organisations.
(Remove this before submitting assignment. This Table of Contents has been automatically generated. When you have written your report you should right click anywhere inside the table and select the option to “UPDATE FIELD”. This should then display the following:
Select the option “UPDATE ENTIRE TABLE” and your new Table of Contents should appear.)
Subject Code Here Assignment Name Here
Introduction
Body of report starts here.
Keep it short. This is usually descriptive material that earns no marks.
New heading
Sub-Heading (Same subject but new topic)
Identify ideas that will be discussed in later sections
Each paragraph should examine one idea and relate it to the theme of the report.
Use the terminology that belongs to this subject. Street speak is not appropriate.
Formal writing is expected. Casual writing and the use of clichés and slang is not appropriate. Publicity style writing with lots of breathless adjectives like ‘awesome’ is also not appropriate. We needs facts when, where, how many.
Figure 1: Country Table
Country One
Country Two
Source: Reference to the source of material in the table
Discussion of relevance of the material in the table to the theme of the report. What is important, what actions should be taken, how does this information fit with other information elsewhere in the report. What should change?
Discussion
Discussion of Ideas identified in earlier sections. What is important? What must be addressed immediately? How do these ideas fit together?
Recommendations
Recommendations for change with supporting logic
Conclusion
Review principal ideas covered in the discussion section, summarise recommendations and main supporting ideas. Make the case for recommended changes.
For advanced students – discuss validity of theories
No new material in the conclusion.
Reference List
All references utilised in the report must be listed here, together with items of background reading.
List in alphabetical order.
These must follow the rules for Harvard Referencing and should contain references to at least two Journal articles. Serious students may refer to 10 or more Journal articles. Find Journal articles by searching in ProQuest or scholar.google.com for ideas not names of organisations.
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