Marketing 31/01/18

its is due in 2 days

Marketing Report (Group) – 25%

2500 words (+/-10%) correctly referenced. Times New Roman 12pt, Calibri 11pt or Arial 10pt, 1.5 lines spacing, Harvard (Anglia) references.

Purpose

This assessment is designed to apply the knowledge and skills developed by the students to evaluate external and internal environment of a company and identify new offering based on the result of environmental scanning.

Due :

Softcopy is to be uploaded to Moodle and Turnitin by 11.59pm Week 11, Sunday 4 February 2018

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Copyright © 2015 McGraw-Hill Education (Australia) Pty Ltd

Grewal, Levy, Mathews, Harrigan & Bucic Marketing 1e

Task
Marketing Report for a company – each group has to nominate a company (the client) for this plan.
Tutor needs to approve the chosen company before the group can proceed to the next stage

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Copyright © 2015 McGraw-Hill Education (Australia) Pty Ltd
Grewal, Levy, Mathews, Harrigan & Bucic Marketing 1e
Students are required to conduct a SWOT analysis, identifying the internal strengths and weaknesses and external opportunities and threats of the company. The goal of a SWOT analysis is to identify the critical factors that may affect the proposed business concept (or new product or new services) and then build on the strengths to reduce the weaknesses, exploit opportunities and avoid potential threats.
Students are also expected to identify and describe using segmenting variables, one target market being served by the nominated client and devise a brief marketing strategies.

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Copyright © 2015 McGraw-Hill Education (Australia) Pty Ltd
Grewal, Levy, Mathews, Harrigan & Bucic Marketing 1e
Groups need to base their marketing report on appropriate theory and other relevant current market information where possible.
Groups should support their report with the text and a minimum of FOUR (4) other academically relevant and acceptable sources.
These may include academic journal articles, research reports and industry analyses, but groups need to be aware of the validity of sources e.g. an unsupported newspaper article may not be considered valid.

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Copyright © 2015 McGraw-Hill Education (Australia) Pty Ltd
Grewal, Levy, Mathews, Harrigan & Bucic Marketing 1e
Suggested Structure of the report
Executive Summary
Section 1 : Introduction and background to the company
Section 2 : Analysis of the marketing environment (external & Internal)
Section 3 : Recommendation
Target Market
New product/new services description
Marketing Mix relevant strategies
Section 4 : Conclusion
Pls refer to SO for more details.

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Copyright © 2015 McGraw-Hill Education (Australia) Pty Ltd
Grewal, Levy, Mathews, Harrigan & Bucic Marketing 1e