Management Information Systems
1 BUAD 307 — Management Information Systems Term Project Summer 2021 — Dr. Douglas Directions The major work for this class is a term paper where you will explore MIS topics and use application software (Word, Excel, Access) to do an analysis on a company. For this paper, you are to pick a company based on your first letter of your first name and t he stock ticker symbol. So, if your first name starts with an A, you must pick a company that stock ticker starts with an A. The company you can pick from has to be from the stock list below. Most but not all companies have stock tickers that start with the first letter of the company name. Salesforce.com for example, stock ticker is CRM. There are only a few companies not based in the United States. These companies require extra work and are only suggested for students that have international business as their option. Stock List A — Apple, AMD, Amazon, American Express, Blue Apron (APRN), Adobe , Activision -Blizzard , Airbnb B — Bank of America, Best Buy, Berkshire Hathaway, Boeing C — Citibank, Caterpillar, Cars.com, Costco, Comcast, Chipotle Mexican Grill, CVS, Salesforce.com (CRM) , Cisco , Cardlytics (CDLX) D — John Deere & Company, Delta, Discover Financial Services, Walt Disney Company (DIS) , Dolby Laboratories, Domino’s Pizza , Dropbox (DBX) , DoorDash E — Energizer Holdings Inc., Emerson Electric Company , Edwards Lifesciences Corp, e Bay , Etsy , Equifax , Electronic Arts F — Facebook, Ford, FedEx, Fastenal , First Solar, Inc. , Fair Isaac Corporation , Foot Locker, Inc. G — Alphabet aka Google (GOOGL), General Motors, General Electric, Game Stop, Gap Inc ., Goldman Sachs Group, Grubhub, General Mills H — Home Depot, Hyatt Hotels, Hilton, Hershey Foods, H&R Block, Hewlett Packard Enterprise (HPE), Hewlett -Packard Company (HPQ), Honeywell I — Intel, IMAX – Canada , In ternational Business Machines, i Robot , Int uit Inc. J — JP Morgan Chase, Juniper Networks, Nordstrom (JWN), Johnson & Johnson K — Kellogg Company, CarMax Inc. (KMX), Coca -Cola (KO), Eastman Kodak Co (KODK), KeyCorp , Kroger L — Lowes, Lockheed Martin , Las Vegas Sands, Eli Lilly and Company (LLY), L Brands (LB) , Lyft M — Macy’s Inc., McKesson, MasterCard Inc., McDonalds, 3M Company (MMM) , Morgan Stanley, Micron, Microsoft N — Netflix, NVidia, Service Now (NOW), Northrop Grumman, Nokia Corp – Finland , Nike Inc. 2 O — Olin Corp. Oracle Corp , O’R eilly Automotive P —Palo Alto Networks, Pinterest , VeriFone Systems (PAY), Pfizer, Proctor & Gamble, Philip Morris International, PNC Bank, PPG Industries, PayPal, PetMed Express Q — Quad Graphics Inc., Restaurant Brands International (QSR) – Canada , Qualcomm , QuantumScape R — Ferrari (RACE) – Italy , Raytheon Company, Rosetta Stone, Donnelley [R.R.] & Sons Co. (RRD), Ralph Lauren , Restoration Hardware Holdings , Red Robin, Redfin, Rite Aid, Roku S — Shake Shack, Schlumberger, Scotts Miracle -Gro, Snap Inc., Square, Constellation Brands (STZ) , Stanley Black & Decker, Starbucks, Skyworks , Seagate , Select Comfort T — Texas Instruments, T-Mobile, AT&T (T), Target, TJX Companies, Tesla, Tyson Foods, Twilio, Twitter, Take -Two Interactive Systems U — Uber, Under Amour, United Continenta l, Ubiquiti Networks (UBNT), ULTA Salon Cosmetic , United Health Group Incorporated, United Parcel Service , United Technologies V — Visa, VMware, Verizon, Volvo – Sweden (VOLV -A.ST, not in US Dollars) , VeriSign W — Wayfair, Walmart, Walgreens Boot Alliance, Wageworks, Wells Fargo, Was te Management, Whirlpool Corp, Williams Sonoma, Western Digital Corporation, Weight Watchers, Western Union, Workday X — Exxon Mobil (XOM), Xerox Corp, Xilinx Inc. Y — Yelp, Yeti, Yum! Brands Z —Zillow Group, Zynga, Zoetis Inc. Work on the paper over the semester. Do not wait until the last minute. Read each chapter, reflect on what was said in class and in the reading and then answer the questions. Most of the students that get a good grade on the paper start immediately and work each section as it is covered in class. Most of the students that do not get a good grade on the paper report they wish they started sooner and worked on each section as it was covered in class. Some questions require additional research that is not in th e book or covered in class. The library is a place to start. You can always pick up your cell phone and call the company directly. Try to contact investor relations. Tell them you are a college student doing a term paper on the company. Be sure to use pro per references in all material that is not universally known. Not doing references correctly will result in a failing grade for the course and a plagiarism charge. Spend some time to learn to properly reference. You cannot write one paragraph and then put a citation at the end. There are 10 common forms of plagiarism. Watch the Avoiding Plagiarism Video at https://www.millersville.edu/english/for -faculty/acade mic -integrity/plagiarism.php . Your paper should be in APA (6th Edition) Format. While there is no maximum or minimum length, expect your paper to be around 35-45 pages long plus the appendices . Many students go over 60 pages 3 though. If you add your Excel and Access raw printouts (which is not required) the project will be well over 250 pages. It takes between 1 -2 hours to write 1 page for many students. Use Section Breaks where necessary, especially when placing the required graphs. Paper Layout Cover Page /Sheet (Use the APA Template to get started to have a head start on the formatting) No Abstract or Keywords are necessary for this paper. Table of Contents — (Learn to have Word auto -create and auto -update this for you) . Create at least 2 level headings. T he Section can be cone heading, but you need to break each section down into at least 1 more subheading. Section 1 — Introduction (Reading Chapter 1 is recommended. It is also recommended that you answer the last question after completing a considerable po rtion of the paper ) • What company are you analyzing? • What is the company history? • Who were the entrepreneur(s) that founded the company? • What Sector is the company in? • What Industry is the company in? • What is this company’s correlation to the overall market (S&P 500) in the last 5 years ? • What is this company’s correlation to the sector it is in in the last 5 years ? • Why is this company important to study based on what you learned in this class? The following is a list of 11 Sectors (in Bold) along with the industries in each sector of the economy. Up until last year we had 10 sectors, but real estate was broken out of financial so if you see an old list, this is the difference. If you can memorize the sectors, you will be ahe ad of most business students. This is the current breakdown as on Dec 6, 2019. Consumer Discretionary Auto Components Automobiles Distributors Diversified Consumer Services Hotels, Restaurants & Leisure Household Durables Leisure Products Multiline Retail Specialty Retail Textiles, Apparel & Luxury Goods Internet & Direct Marketing Consumer Staples Beverages Food & Staples Retailing Food Products Household Products Personal Products Tobacco Energy Energy Equipment & Services Oil, Gas & Consumable Fuels Financials Banks 4 Capital Markets Consumer Finance Diversified Financial Services Insurance Mortgage REITs Thrifts & Mortgage Finance Health Care Biotechnology Health Care Equipment & S upplies Health Care Providers & Services Health Care Technology Life Sciences Tools & Services Pharmaceuticals Industrials Aerospace & Defense Air Freight & Logistics Airlines Building Products Commercial Services & Supplies Construction & Engineering Elec trical Equipment Industrial Conglomerates Machinery Marine Professional Services Road & Rail Trading Companies & Distributors Transportation Infrastructure Information Technology Communications Equipment Electronic Equipment, Instruments & Components IT Se rvices Semiconductors & Semiconductor Equipment Software Technology Hardware, Storage & Peripherals Materials Chemicals Construction Materials Containers & Packaging Metals & Mining Paper & Forest Products Real Estate Equity Real Estate Investment Trusts Real Estate Management & Development Communication Services Diversified Telecommunication Services Wireless Telecommunication Services Entertainment Media Interactive Media & Services Utilities Electric Utilities Gas Utilities Independent Power and Renewable Electricity Producers Multi -Utilities Water Utilities Section 2 — Company competitive strategy (Reading Chapter 2 is recommended) • Conduct a Michael Porter 5 -Force Analysis on the industry the company is located in. • Draw a picture of the analysis. The five forces are Customer Buying Power, Supplier Power, Threat of Substitute Products, Threats of New Entrants, and Competitive Rivalry. 5 • Write a paragraph on each force and if t hey are positive or negative. o If Customers have low buying p ower, then this is a posi tive. o If the industry/company has high bargaining power with suppliers, then this is a positive. o If there is a low threat of substitute products, then this is a positive. o If there are high barriers to entry, then this is a positive . o If the competitive rivalry is low, then this is a positive. • Give an overall rating (from 0 stars to 5 stars) based on your analysis of the industry (each positive gets a star) . Section 3 — Data Requirements (Reading Chapter 3 is recommended ) • What kind of data requirements does the need to be successful? How is the data generated? Is it purchases? Collected online? Do customers enter most the information or provide the information? • How is this information managed? • What information does the company colle ct that you feel is not important or needed for the business? • Does the company use a n omnichannel approach? • Does the business have a showrooming problem? It is the benefit of showrooming? Section 4 — Long Tail (Reading Chapter 4 is recommended) • Does the company sell the most popular products? • Does the company sell the long tail? • Describe the compan y’s churn rate. How does it keep its customers? • Does the company use any collaborative filtering? • How w ould you describe the company’s brand? Is it strong? Has it been weakened due to some event? • Would you consider the company to be selling atoms or bits? 6 Section 5 — Moore’s Law (Reading Chapter 5 is recommended) • How does Moore’s Law affect the company? • How is the company leveraging Moore’s Law? • What is its policy on E -Waste? • In 50 years from now, with Moore’s Law in effect, would the company still be in business? • Super Small Computing — Can a small device like a Raspberry Pi be used in the business to rep lace some computers? • Super Large Computing — Can IBM’s Watson help your company or industry? Section 6 — Disruptive Innovation (Reading Chapter 6 is recommended) • Is the company doing something disruptive? • Would you consider the company a disruptive innovat or or giant killer? • Or is this company a giant waiting to be killed? • What tactics are being used to avoid being irrelevant or extinct? • Does digital currency such as Bitcoin have a way to affect the business? Section 7 — Amazon (Reading Chapter 7 is recomme nded) If your company is not Amazon: • Is Amazon a threat to this business? • How might Amazon cause major problems? • Does the company collaborate with Amazon? • Does the company have any channel conflicts? For papers on Amazon: • What is the next area you think Amazon will enter? Why? • Will they be successful? • How will this change the industry that Amazon enters? Who will be the winners and who will be the losers? For All Papers: • Design an A/B test that the company can use to improve it business. • How can mac hine learning be used to improve the business? Section 8 — Network Effects (Reading Chapter 8 is recommended) • How do network effect s impact the company? • Are there one -sided network effects present? • Are there two -sided network effects present? • How did the company create network effects? Or How should the company create network effects? Section 9 — Social Networks (Reading Chapter 9 is recommended) 7 • Describe the company’s social media presence. • Does the company use Twitter? • How is the company’s webpage? • What does it do to impact people socially? • Does the company use crowdsourcing for any of its needs? • How does the company deal with sock puppets? • How would you suggest your company deal with a CiscoFatty issue? • How would you suggest this company deal with using social media for hiring? Is it acceptable to look up applicants up on social media before making an offer? What about asking for the potential employee’s username and password to see what they have posted before extending any offer of employment? Section 10 — Sharing Economy (Reading Chapter 10 is recommended ) • Describe how the company does customer enga gement. (This is a different from the social media question) How does the company get people to the phone app, social networks, or physical stores? Section 11 — Facebook (Reading Chapter 11 is recommended) • How does the company use Facebook in its business? • What is its Faceb ook strategy? • Does your company have a free rider problem? Or would you consider the bus iness to be a free rider? Section 12 — Rent the Runway (Reading Chapter 12 is recommended) • Plot out the customer lifetime value (See https://en.wikipedia.org/wiki/Customer_lifetime_valu e for more information) . You should end up with a dollar amount that each customer will provide the company over the lifetime of the customer. • Take a typical customer and show how they will spend money over their lifetime as a customer.