Complete this powerpoint. SWOT Analysis. Buisness/ Management background only!
Mercy College Principles of Management
Professor Tormey
Shadow-A-Company Term Project
Each student will be assigned a specific company to closely monitor and study throughout the duration of the semester.
On our final class meeting date, you will be required to submit your completed report in PowerPoint format.
The exact sequence of your presentation is detailed out for you and you must stick to this exact sequence and format.
Thank you.
PROFESSOR PATRICK TORMEY
Shadow-A-Company Analysis
A process by which a student evaluates the products and businesses making up their assigned company.
Portfolio Analysis
Purpose of portfolio analysis:
Resources are directed toward more profitable businesses while weaker ones are phased out or dropped.
Standard portfolio analysis evaluates SBUs on two important dimensions:
Attractiveness of SBU’s market or industry.
Strength of SBU’s position within that market or industry.
Figure 2.2:
The BCG Growth-Share Matrix
BCG Growth-Share Matrix
Stars: High-share of high-growth market.
Strategy: Build into cash cow via investment.
Cash cows: High-share of low-growth market.
Strategies: Maintain or harvest for cash to build STARS.
Question marks: Low-share of high-growth market.
Strategies: Build into STAR via investment OR reallocate funding and let slip into DOG status.
Dogs: Low-share of low-growth market.
Strategies: Maintain or divest.
Figure 2.7:
SWOT Analysis
Mercy College Principles of Management
Professor Tormey
Shadow-A-Company Term Project
The EXACT POWERPOINT sequence or order for your report should be as follows:
1. The Company’s Name
2. The Company’s Logo
3. The Company’s Mission Statement
4. Is the company living up to its stated objectives
5. What additional businesses should this company possibly explore entering?
6. The Company’s three (3) main competitors
7. A picture of, and the name of, the following: the Chairman, the President, the CEO and the CFO
8. The Stock Symbol and Exchange that it is traded on
9. The company’s recent stock price
10. The number of company employees worldwide
11. The location of the company’s corporate headquarters (city/state only)
12. The company’s yearly sales for 2012 in billions of dollars
13. The company’s yearly profit for 2012 in millions/billions of dollars
14. The company’s…STRENGTHS
15. The company’s…WEAKNESSES
16. The company’s…OPPORTUNITIES
17. The company’s…THREATS
18. Several of the company’s STAR product’s and or division’s
19. Several of the company’s CASH COW product’s and or division’s
20. The company’s QUESTION MARK’S product’s and or division’s
21. The company’s DOG product’s and or division’s
22. IMPORTANTLY… a statement from EACH student of exactly what each of you
have learned
while completing this research project