everything in the attachments
please need it by 10 hours max
NEEDS AUDIT SAMPLE QUESTIONS
Opportunity Queries
Status Quo Queries (to test your hypotheses): _________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
Vision Query: In the best of all worlds where would you like to be three years from now?
_____________________________________________________________________________________________
What three things do you most like about your current situation?
1. ___________________________________________________________________________________________
2. ___________________________________________________________________________________________
3. ___________________________________________________________________________________________
What three things are most frustrating about your current situation?
1. ___________________________________________________________________________________________
2. ___________________________________________________________________________________________
3. ___________________________________________________________________________________________
What are your steps in making decisions, and who is involved?
_____________________________________________________________________________________________
What financial or timing constraints should I be aware of?
_____________________________________________________________________________________________
Problem Queries
What are the five biggest challenges facing (your industry, company, etc.)? [customized to prospect’s circumstances]
_____________________________________________________________________________________________
What are the three major barriers to achieving your stated vision?
_____________________________________________________________________________________________
If you could have a single breakthrough, what would it be?
_____________________________________________________________________________________________
Effect and Consequence Queries
If left unresolved, what will be the effect of _______________________________________ (challenges stated above)?
_____________________________________________________________________________________________
If you were unable to overcome ________________________________ (a barrier above), what effect would that have?
_____________________________________________________________________________________________
If you were unable to achieve ______________________________ (breakthrough above), what effect would that have?
_____________________________________________________________________________________________
How will that affect (profit, prestige, pleasure, preservation, pain relief)?
_____________________________________________________________________________________________
Schedule the Next Event
When can we meet next to discuss what we can do for you? ______________________________________________
Needs
Audit
Dialogue
Part
1:
1. I
will
be
selling
to
the
Regional
Director
of
Marketing
and
Advertising
of
Dairy
Queen
who
oversees
the
area
of
Indiana.
I
saved
his
name
in
Salesforce.com
as
Ben
Sanders.
2. Email:
Ben,
My
name
is
Jared
Woodcox
and
I
am
a
sales
executive
for
the
Indiana
Pacers.
I’m
really
impressed
with
all
of
Dairy
Queen’s
marketing
efforts
that
I
have
seen.
Our
team
offers
the
premiere
marketing
and
advertising
opportunities
of
the
region.
We
successfully
advertise
dozens
of
brands
and
drive
traffic
to
those
businesses.
Our
top
restaurant
partners
have
seen
a
30%
increase
in
sales
during
their
partnership.
Could
I
schedule
a
time
to
meet
with
you
in
person
on
Thursday,
October
2nd,
at
8:00
a.m.
to
describe
how
we
can
find
a
similar
fit
with
your
business?
I
look
forward
to
your
reply.
Sincerely,
Jared
Woodcox
Part
2:
All
Salesforce.com
requirements
completed!
Part
3:
1. Prediction
of
five
explicit
needs:
a. “I
want
to
put
the
Dairy
Queen
brand
at
the
top
of
people’s
mind
when
they
think
of
not
only
a
delicious
treat,
but
of
a
convenient
and
satisfying
meal.”
b. “I
want
to
raise
public
opinion
of
Dairy
Queen
so
it
becomes
the
top
chain
of
its
kind
in
the
region.”
c. “I’m
looking
for
a
way
to
increase
sales
at
Dairy
Queen,
especially
during
the
winter
months
when
ice
cream
isn’t
as
popular.”
d. “I’m
hoping
to
find
an
effective
means
to
promote
all
the
products
that
Dairy
Queen
offers.”
e. “I’d
like
to
enter
into
a
partnership
that
enhances
Dairy
Queen’s
brand
image
by
giving
back
to
the
community.”
2. Status
Quo:
They
have
likely
ridden
on
the
back
of
what
corporate
Dairy
Queen
has
been
pushing
with
national
television
ad
campaigns.
The
average
Dairy
Queen
probably
gets
involved
with
small
local
marketing
activities
such
as
coupon
distributions,
discounts,
in-‐store
promotions,
etc.
Their
level
of
satisfaction
is
probably
around
average.
Corporate
likely
helps
to
keep
the
business
afloat,
but
they
would
probably
like
to
see
large
increases
in
productivity
in
their
local
chains.
This
partnership
would
allow
even
the
local
DQ’s
to
push
their
marketing
and
advertising
effectiveness
to
the
next
level.
3. They
would
use
a
sponsorship
of
the
Indiana
Pacers
as
a
vehicle
to
put
their
product
in
front
of
thousands
of
fans
via
on-‐site
promotions,
branding,
television
ads,
and
internet/social
media
ads
to
increase
awareness
and
favorability
of
their
product.
They
would
engage
fans
by
being
inside
the
stadium
and
could
even
get
involved
in
a
promotion
that
gave
back
to
the
community.
4. Reframe
(italicized
type
indicates
conversational
text):
As
you
know,
I’m
Jared
Woodcox,
sales
executive
for
the
Indiana
Pacers
where
we
offer
the
region’s
premiere
marketing
and
advertising
opportunities.
I
know
that
Dairy
Queen
does
an
excellent
job
of
marketing
its
products
and
I
would
like
to
help
expand
this
effort
to
further
your
business’s
growth.
We
recently
received
a
report
from
one
of
our
top
restaurant
partners
that
their
sales
have
increased
30%
during
their
partnership
with
us.
I’d
love
to
learn
more
about
what
you’ve
done
with
Dairy
Queen
to
see
how
we
can
provide
you
with
similar
results.
1. Permission
play
(to
follow
immediately
after
the
reframe
above:
Would
it
be
alright
if
I
took
5
to
10
minutes
to
ask
you
some
questions
about
your
business
so
I
can
better
determine
where
we
can
find
a
fit
between
your
needs
and
what
we
have
to
offer?
2. Opportunity
Queries:
a. Status
Quo
Queries:
I
know
that
a
lot
of
Dairy
Queen’s
advertising
comes
from
corporate
funding
and
marketing.
What
role
does
corporate
decision
making
play
in
what
you
do
to
improve
local
Dairy
Queens?
What
kind
of
partnerships,
if
any,
have
you
entered
into
with
businesses
in
the
region?
b. Vision
Queries:
In
your
opinion,
what
accomplishments
would
Dairy
Queen
have
to
achieve
in
the
next
few
years
for
you
to
feel
like
you
had
been
successful
in
marketing
and
advertising
for
it?
What
long-‐term
measures
of
performance
do
you
hope
you
can
help
the
local
Dairy
Queen
chains
to
achieve?
c. Like
Queries:
What
marketing
and
advertising
activities
have
been
especially
effective
for
you?
By
what
means
have
you
managed
to
drive
the
most
customers
into
Dairy
Queen?
d. Decision
Making
Queries:
Are
you
the
primary
decision
maker
on
how
the
regional
Dairy
Queen’s
marketing
and
advertising
assets
are
used?
Or
are
there
others
who
need
to
be
included
in
the
decision
making
process?
What
can
I
do
personally
to
help
ensure
the
smoothest
transition
as
we
work
through
the
decision
making
process?
e. Financial
Ability
Queries:
As
you
come
to
decide
that
a
partnership
with
the
Indiana
Pacers
is
a
good
fit
for
your
business,
what
is
a
realistic
amount
of
money
that
you
would
feel
comfortable
in
investing
per
year
in
the
deal?
Is
there
a
particular
time
of
year
that
could
potentially
bring
about
financial
constraints?
3. Problem
Queries:
a. 4
-‐
(Industry
Challenges)
i. Based
on
my
research
there
is
increasing
competition
in
the
food
service
industry,
what
are
a
couple
(four)
challenges
that
your
industry
is
facing?
ii. What
are
couple
challenges
that
you
face
in
the
fast-‐food
industry?
b. 2-‐(Barriers
to
Company
Vision)
i. As
it
relates
to
your
vision
for
Dairy
Queen
going
forward,
what
do
you
see
as
two
of
the
biggest
barriers
that
are
keeping
you
from
achieving
_____________(prospect’s
stated
vision)?
ii. What
are
two
needs
that
you
need
to
address
to
accomplish
your
goal
of____________
(prospect’s
stated
vision)?
c. 1-‐
(Major
Breakthrough)
i. If
you
could
eliminate
one
of
these
barriers
today,
______
or
_______
(what
the
prospect
shares
as
barriers)
which
would
give
you
the
biggest
breakthrough
for
your
company?
ii. What
one
single
tweak
could
help
bump
up
sales
during
this
down
period
of
time?
4. Drill
Down
Questions:
a. What
do
you
think
the
long-‐term
effects
will
be
for
Dairy
Queen
if
you
continue
to
struggle
with__________
(barrier
of
prospect)?
b. How
concerned
are
you
about
the
lasting
effect
those
challenges
you
described
to
me
could
have
on
the
future
of
your
position
and
the
business?
c. How
much
money
do
you
think
you
are
losing
each
year
due
to
the
________
(one
of
the
barriers)
that
is
standing
in
your
way?
d. What
kind
of
problems
and
frustration
will
it
cause
you
and
the
company
if
______
(the
breakthrough
barrier)
you
are
seeking
to
solve
stays
out
of
your
reach?
Consequence/Need
Payoff
Questions:
a. How
would
you
react
if
__________
(breakthrough
barrier)
was
instantly
available
to
you?
b. How
much
additional
profit
do
you
think
you
could
bring
in
each
year
if
you
were
able
to
overcome
your
concern
of
____________
(barrier)?
c. What
would
it
mean
to
you
in
terms
of
convenience
and
stress-‐reduction
if
you
could
focus
your
local
marketing
efforts
with
a
one-‐stop
shop
rather
than
having
to
spread
it
out
over
a
variety
of
marketing
venues
and
tactics?
d. What
effect
would
it
have
on
your
business
if
you
were
able
to
permanently
resolve
that
greatest
challenge
you
are
facing?
5. Practice:
I
practiced
3
times
with
my
wife!