Competency
Apply techniques used in business development.
Student Success Criteria
You can view the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link in the Details & Information pane.
Scenario
You have decided to open an ice cream shop and move your home-based business into a storefront. Recently, you met with SBA National, a non-profit that focuses on helping entrepreneurs start their businesses with funding and guidance. The non-profit also hosts a business pitch competition for anyone who is a client. One of the requirements of the SBA business pitch competition is that each participant must do a Business Development Roadmap to document the process that you will use to create a business development strategy.
Instructions
Develop a Business Development Roadmap using the provided template.
MAN6500 Business Dev Road map Template_Revised 2024 Accessibility Edited.pptx
- The following areas are listed in your roadmap:
- Planning and Identifying Priorities
- Client prospecting
- Market research on your industry and area
- Networking Strategy
- Marketing strategy
- For each area, list the key implications (opportunity or strength) to your Ice cream shop business
- Make sure to use audience-specific language and a professional tone throughout the document.
- Clear organization, APA formatting for the references list, and proper grammar and punctuation are required.
A – 4 – Mastery
Comprehensive description of the following areas in the roadmap: Planning and Identifying Priorities Client prospecting Market research on your industry and area Networking strategy Marketing strategy
A – 4 – Mastery
For key area, comprehensive implications (opportunity or strength) to your ice cream shop business.
A – 4 – Mastery
Comprehensive use of clear organization, APA formatting for the references list, and proper grammar and punctuation.