learning journal

Week 2 Learning Journal

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(Due by Sunday, midnight of your time zone in Week 2)

Your Worldview

In All Marketers are Liars, Godin discusses the effect of a customer’s worldview ontheir reaction to products and services, as well as its impact on theirpurchasing decisions and recommendations to friends and family.Consider how Godin’s ideas apply to you, by responding to the questionsbelow:

In general, what values, beliefs, and biases do you think that you bring to your purchasing decisions?

Describea specific purchase that you made and explain how your values orbeliefs affected your choice of product or service in this case

Give an example where you recommended a product or service to your family or friends, or warned them against one. Do you think this interaction reflected your shared values or beliefs?