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Assignment 2: LASA 1
Prepare a full Communications Plan with an accompanying PowerPoint presentation with key points for key stakeholder group(s). The Communications Plan should focus on a specific project or initiative to be implemented or event to be managed. The plan should describe the specific project to be implemented, the business problem or purpose, the specific objectives, the key stakeholder groups, and what their role will be in the initiative.
The Communications Plan for this initiative should include the following:
- Goals and Objectives of the Communication Plan
- Key Messages
- Audience(s)
- Media & Tools
- Specific Tactics (describe the implementation)
- Schedule/Timelines
- Legal or ethical Issues
- Monitoring/Control Strategy (during implementation)
- Communications Strategy (to include communication of financial as well as ethical or value based implications to various stakeholders)
- Outcome Evaluation, including contribution to the mission of the organization
The following Web sites can be used as references for the document to be created:
http://spinacademy.org/wp-content/uploads/2012/04/SPIN-Works http://www.bostonpublicschools.org/files/BPS%20Strategic%20Communications%202006
Each student in the class will prepare a PowerPoint presentation to summarize key concepts and salient points on a specific topic. The presentation should be 10 to 12 slides. If this activity is to be developed in the classroom, the presentations should have 15 minutes of content, plus 5 minutes for Q&A. Creativity, handouts, activities, and videos are encouraged.
All written assignments and responses should follow APA rules for attributing sources.
B6120 LASA Rubric
|
Assignment Component |
Unsatisfactory (Score < 76) |
Emerging (Score 77 to 86) |
Proficient (Score Range: 87 to 96) |
Exemplary (Score Range: 97 to 100) |
Score |
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|
Content Knowledge: Understanding Communicates understanding of the goals and objectives of developing a communication plan as well as key aspects to include in a such a document CO: 1, 2, 4, 5 MBA PO: 1.1, 2.1, 2.2, 2.3, 4.1 MSHR PO: 3, 5, 6 MSOL PO: 1, 2, 3, 5, 6 MSM PO: 1, 2, 4, 5 |
Unsatisfactory as related to understanding the course assignment and specific requirements the work product shows lack of insight or original thinking; do not incorporate analysis or synthesis of central concepts of the subject; are not developed and/or are inaccurate with little to no understanding of the nature of the discipline and its links to other disciplines; fail to provide supporting details or examples. |
Emerging as related to understanding the course assignment and specific requirements the work product shows minimal/emerging signs of evidence of insight or original thinking; incorporate minimal analysis and synthesis of central concepts of the subject; are vague but demonstrate emerging understanding of the nature of the discipline and its links to other disciplines; provide few details and examples. |
Proficient as related to understanding the course assignment and specific requirements the work product demonstrates proficient insight, creativity, and original thinking; incorporate some analysis and synthesis of central concepts of the subject; reflect some understanding of the nature of the discipline and its links to other disciplines; provide acceptable detail and specific examples. |
Exemplary as related to understanding the course assignment and specific requirements the work product is highly original and creative; incorporate critical analysis and synthesis of central concepts of the subject; reflect a holistic view of the nature of the discipline and its links to other disciplines; provide detailed descriptions and specific examples. |
Unsatisfactory: <76 Emerging: 77-86 Proficient: 87-96 Exemplary: 97-100 ______ / 100 pts Comments |
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Content Knowledge: Application Communicates the ability to highlight the key message and necessary details to be included in the communication plan, including the business problem or purpose, the specific objectives, the key stakeholder groups, and their role in the initiative CO: 2, 3 MBA PO: 1.1, 2.1, 2.2, 2.3 MSHR PO: 1 , 2, 3, 4.1, 5.1, 6.1, 7 MSOL PO: 2, 3, 4, 5 MSM PO: 1, 2, 3, 4, 5 |
Unsatisfactory as related to understanding the course assignment and specific requirements the work product shows lack of insight or original thinking; exhibit substantial gaps in knowledge or application of disciplinary content knowledge and the varied strategies and resources that may be used to engage members of the target population with that content; fail to demonstrate understanding of the various contexts that impact performance; fail to provide supporting details or examples. |
Emerging as related to understanding the course assignment and specific requirements the work product shows minimal evidence of insight or original thinking; exhibit some gaps in knowledge or application of disciplinary content knowledge and the varied strategies and resources that may be used to engage members of the target population with that content; show little understanding of the various contexts that impact performance; provide few details and examples. |
Proficient as related to understanding the course assignment and specific requirements the work product shows some insight, creativity, and original thinking; demonstrate a working command of disciplinary content knowledge and the varied strategies and resources that may be used to engage members of the target population with that content; show some understanding of the various contexts that impact performance. |
Exemplary as related to understanding the course assignment and specific requirements the work product is highly original and creative; demonstrate a holistic view of the disciplinary content and the varied strategies and resources that may be used to engage members of the target population with that content; demonstrate a nuanced understanding of the nature of members of the target population; provide detailed descriptions and numerous specific, vivid examples. |
Unsatisfactory: <76 Emerging: 77-86 Proficient: 87-96 Exemplary: 97-100 ______ / 100 pts Comments | ||
|
Unsatisfactory
(Score < 45) |
Emerging
(Score 46 to 51) |
Proficient
(Score Range: 52 to 57) |
Exemplary
( Score Range: 58 to 60) |
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Written Communication/Personal Effectiveness Conveys through written word understanding and application of the key concepts required to develop an effective communication plan with necessary details keeping audience consideration in mind. CO: 1, 2, 3, 5 MBA PO: 1.1, 2.1, 2.2, 2.3 MSHR PO: 3, 6 MSOL PO: 2, 3, 5 MSM PO: 1, 2, 4, 5 |
Unsatisfactory as related to understanding the course assignment and specific requirements the work product discussion is disorganized; Lacks appropriate APA format; Written responses are unclear and include numerous major grammatical and/or usage errors. |
Emerging as related to understanding the course assignment and specific requirements the work product shows some gaps exist with respect to organization and rhetoric; Some errors with respect to APA format and citation; Written responses are somewhat clear and include some major grammatical and/or usage errors |
Proficient as related to understanding the course assignment and specific requirements the work offers conciseness and clarity in content, language use, grammar, organization and sentence structure; Written responses are clear and free of major grammatical and usage errors. |
Exemplary as related to understanding the course assignment and specific requirements the written work offers conciseness and clarity in content, language use, grammar, organization and sentence structure; Written responses are clear, persuasive, and well-composed |
Unsatisfactory: <45 Emerging: 46-51 Proficient: 52-57 Exemplary: 58-60 ______ / 60 pts Comments |
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Oral Communication/Personal Effectiveness Conveys through oral communication understanding and application of the key concepts required to develop an effective communication plan with necessary details keeping audience consideration in mind. CO: 1, 2, 3, 4, 5 MBA PO: 1.1, 2.1, 2.2, 2.3, 4.1 MSHR PO: 1, 2, 3 MSOL PO: 1, 2, 3 MSM PO: 1, 2, 4, 5 |
Unsatisfactory as related to understanding the course assignment and specific requirements, the presentation is organized/lacks coherent flow; Responses are unclear; Proper articulation of key points missing. |
Emerging as related to understanding the course assignment and specific requirements the work product shows some gaps exist with respect to organization and rhetoric of presentation; Responses demonstrate some emerging understanding but lack clarity; Proper articulation of key points is fragmented but emerging |
Proficient as related to understanding the course assignment and specific requirements the work product offers conciseness and clarity in content, language use, and organization and presentation flow; Key points are articulated clearly and free of major errors. |
Exemplary as related to understanding the course assignment and specific requirements the Presentation work offers conciseness and clarity in content, language use, organization and flow; Responses are clear, persuasive, and well-presented; Key points are well made and represent clear understanding |
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Total: |
/ 320 pts |
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Communication Strategies for Managers
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