KIPRO by KFC

Instruction *

The purpose of the discussion post is to let you connect what you learned in the classroom with the real-life example / situation.

Extra credit: Online discussions are for the extra credit. Throughout the semester, there will be 5 online discussion posts and each will count as 0.1 extra credit.

Each discussion post will be available for one week. Since this is for the extra credit, there will be no re-opening of the discussion post.

Again, since this is for the extra credit, I will not set up the due date/time. And because of this, it will not show up on you Canvas Calendar.

To get the full credit, you should answer all discussion questions.

Feel free to read other students’ answers/thoughts.

Please watch the videos

Why China loves KFC:

Links to an external site.

Discussion question:

1. Briefly discuss why KFC has been successful in China. How KFC positioned itself in Chinese market?

2. How do you think about KPRO by KFC? Do you think this new concept of KFC (position) will work in China? How about in U.S.? Why or why not?