Kellogg corporation

Choose two (2) public corporations in an industry with which you are familiar – one (1) that has acquired another company and operates internationally and one (1) that does not have a history of mergers and acquisitions and operates solely within the U.S. Research each company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database ( http://www.sec.gov/edgar.shtml), in the University’s online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions. 1. For the Kellogg corporation that has acquired another company, evaluate the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise choice. Justify your opinion. 2. For the corporation B that has not been involved in any mergers or acquisitions, identify one (1) company that would be a profitable candidate for the corporation to acquire or merge with and explain why this company would be a profitable target. (Please find a solely American corporation that has not been involved in any merger or acquisitions) (Please find company that would be a good candidate for merger or acquisition for company B) 3. For the corporation that operates internationally, briefly evaluate its international business-level strategy and international corporate-level strategy and make recommendations for improvement. 4. For the corporation that does not operate internationally, propose one business-level strategy and one corporate-level strategy that you would suggest the corporation consider. Justify your proposals. Introduction The purpose of this paper is to identify the various levels and types of strategy used in a firm that operates internationally and solely domestically. About Kellogg Since the 1900, Kellogg Company has always been passionate and committed to serving nutritional cereal brands that help to meet the dietary needs of people all over the world. The company’s major competency is the manufacturing and marketing of ready-to-eat cereal and convenience foods to include cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods (NYTimes.com, 2013). Kellogg’s is known for its diversified product lines under brand names such as Kellogg’s, Famous Amos, Austin, Rice Kipsies, Pop-tarts, Corn Pops, Eggo, Froot Loops, and Frosted flakes just to name a few. Their products are manufactured throughout 17 countries and marketed in more than 180 countries Kellogg Acquisition Strategy Kellogg Company bought Pringles for an estimate of $2.7 billion from Procter & Gamble. Increased Market Power Strategy Increased Diversification Strategy http://dealbook.nytimes.com/2012/02/15/kellogg-wins-pringles-after-diamond-deal-falls-apart/ Kellogg Wise Choice Or Not International Business Level Strategy Choose one from list below & evaluate: • Cost leadership • Differentiation • • • Focused Cost Leadership Focused Differentiation Integrated Cost Leadership/Differentiation International Corporate-Level Strategy Choose one from list below & evaluate: • Multidomestic Strategy • Global Strategy • Transnational Strategy About Corporation B Corporation B Merger or Acquisition With Company C Why Company C would be a Profitable Target for Corporation B Business Level Strategy Please Choose One from the list below: • Cost leadership • Differentiation • Focused Cost Leadership • Focused Differentiation • Integrated Cost Leadership/Differentiation (Please Justify) Corporate-Level Strategy Please Choose One from the list below: • Related Constrained Diversification • Related Linked Diversification • Unrelated Diversification (Please Justify) Conclusion References: NYTimes (2013). Kellogg company: Company information. Retrieved from: http://topics.nytimes.com/top/news/business/companies/kellogg_company/index.html