jayce writer

Aujanae: Push strategy calls for using the sales force and trade promotion to push the product through channels. Pull strategy calls for spending a lot on consumer advertising and promotion to induce final consumers to buy the product. Industrial-goods companies utilize the push strategy and direct marketing companies utilize pull strategies. McDonalds is a company that uses the push method by providing their dollar menu and it is appropriate because it focuses on value. Dell computers uses the pull strategy to promote their brand by producing their product only after it is ordered.

Lynn: The Push marketing strategy or push promotion

 

involves primarily personal selling( personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships.) and trade promotion( sales promotion tools used to persuade resellers to carry a brand, give it shelf space, promise it in advertising and push it to consumers.) The Pull marketing strategy or pull promotion involves primarily advertising ( any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.)  and consumer promotion (sales promotion tools used to boost short-term customer buying and involvement or enhance long-term customer relationships.)The push promotion should be used to induce channel members to carry and promote a company’s product to the company’s  final consumers. The pull promotion should be used to induce consumers to buy a company’s product. An example of a company that uses Push marketing is Dr. Scholls. and their foot mapping technology kiosk. Dr. Scholl’s is a British owned company whose manufacturing plant is in China. It is essential for the company to push channel members to carry their product. An example of a company that uses Pull marketing is Kashi. Kashi’s slogan is go lean and root yourself in nutrition. They promote to those in the health industry and employ social marketing tactics.

 

Mercy: Push Strategy

Is a promotion strategy that pushes product to final consumer from producer to various marketing channels like retailers, wholesalers and resellers. These channels then promote, advertise and sell to final consumer. For example Samsung produces phones and uses retailers like AT & T, T-Mobile and Verizon to promote, advertise and sell them. It works for them because they know people need phones and will buy from these big companies for a deal versus buying the phones full price from the producer.

Pull Strategy

This is a marketing strategy used directly from producer to final consumer then channels back to retailers when a demand for a product is needed. An example is advertising toys like Dora on t.v to young girls which they then ask their parents and the parents ask the retailer to order the Dora toys from the producer. It works for them because they know they need to reach the target audience which is the young girls since visual and verbal is more effective to them than reading.

They also use promotion, discounts strategies to increase demand. So a lot of money is spent on advertising before promotion and selling.

 Jennifer: A pull strategy stimulates demand and motivates customers to actively seek out a specific product. It is aimed primarily at the end users. A strong and visible brand is needed to ensure the success of a pull strategy. The different ways a company can use a pull strategy to promote a brand such as, mass media promotion, sales promotions, discounts, etc. For example, apple successfully used pull strategies for the iphone and ipad; the pull stategy created demand for their products.

A push strategy places a product in front of the customer through advertisement. It makes sure the consumer is aware of the existence of the product. This type of strategy works well for low value items and impulse buy items.  The different ways a company can use a push strategy are traderooms, retaile stock, etc. Push strategies work best for companies that already have a relationship with buyers. For example, cell phone providers send  advertisements via text or MMS messages to mobile customers in regards to promotions and upgrades