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Written Assignment #2: Examine the Marketing Mix (Price, Product, Placement and Promotion) and its role in marketing. Discuss how the Four P’s are utilized to target markets. See details in Project Descriptions in the Syllabus. Submit to the Assignment folder by Nov 10.

written assignments, including proper citations and references, must conform to standards of formatting and documentation found in an acceptable college-level writing guide, such as the Modern Language Association’s MLA Handbook for Writers of Research Papers, the Publication Manual of the American Psychological Association, the Chicago Manual of Style, or UMUC’s Online Guide to Writing and Research.

Your written assignment must

· be at least 3–4 pages long

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· be typed in 12-point Times New Roman or Arial font, double-spaced, with margins no wider than one inch

· have footnotes or endnotes with correct citations

· have a bibliography of sources formatted as specified in one of the style guides noted above

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