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Description and Instructions
Case Study Objective:
This case study is an opportunity for you to practice your knowledge and to develop skills of working in teams.
One group member (group leader/coordinator) should submit all files:
Project Report
and
Presentation
Slides on blackboard.
will be evaluated according to the marking criteria mentioned in each question section.
| Presentation |
10 marks |
Project Report Presentation Introduction
The global economy went through a difficult period due to COVID-19. Many businesses did struggle, and some unfortunately failed. While COVID-19 brought immense challenges, it also opened doors for new business and innovative opportunities.
Peloton’s Rise and Fall
Peloton, the high-end at-home fitness company, initially thrived during the early stages of the pandemic. With gyms closed and people stuck at home, demand for their stationary bikes and fitness classes skyrocketed. However, by 2022, they faced significant challenges. They overestimated demand and built-up excess inventory, leading to stockpiling and financial losses. Competitors like NordicTrack and Echelon offered cheaper alternatives, chipping away at Peloton’s market share. Rising inflation and interest rates squeezed consumer spending, making luxury items like Peloton bikes less affordable. Peloton cut expenses, closed stores, and laid off employees to streamline operations. They launched lower-priced bikes and accessories to broaden their customer base. They invested heavily in their app and content offerings, enhancing the virtual fitness experience. Collaborations with retailers like Dick’s Sporting Goods and Amazon expanded their reach. They focused on building community and the emotional benefits of fitness rather than just pushing product sales. While the road was bumpy, Peloton’s efforts are starting to pay off. They’ve reduced their losses, streamlined operations, and are seeing signs of renewed customer demand. The company has shown resilience and adaptability in the face of adversity.
Note:The above-mentioned case study is just an example; students are supposed to find a case study of business that faced significant challenges during the pandemic but found innovative ways to overcome them.
Question One
After selecting your case study, describe it in your own words by using the following points.
- Clear introduction: It should give the most important information that describes the case study. What is the nature of the product or service they provide? (0.5 mark)
- Business process: describe in detail the key business processes, How are they done? (1 mark)
- The business situation: It describes their situation at that time based on the business process. What are the changes that are made on theses process to overcome the situation. (1 mark)
- The Issues: State the problem/issues, consequences, and any hesitations in the business process. (0.5 mark)
- The strategies: State the key success strategies that helped them to navigate the pandemic challenges. (1 mark)
- Use one of the tools such as Visio to model the chosen enterprise current process. (1.5 mark)
Analyze the model process issues from at least two perspectives such as time and quality perspectives. (1.5 mark)
Question Two
Business Process Model and Notation (BPMN) is a standardized diagramming system used to visualize business processes.
Question Three
Propose at least two suggestions for improving the process of your selected company from equipment, employees, IT & IS technologies perspectives. How your suggestions will solve business process issues. (1 mark)
Note: Your provided suggestions or solutions should be different than the solutions that the company have used to overcome the pandemic. (1 mark)
Question Four
Based on your information and the course materials, what innovative approaches can enterprises adopt to strengthen their disaster recovery plans? (1 mark)
College of Computing and Informatics
Case Study
Deadline: Tuesday 05/13/2024 @ 23:59
[Total Mark is 14]
Student Details:
CRN:
Name:
Name:
Name:
ID:
ID:
ID:
Instructions:
• You must submit two separate copies (one Word file and one PDF file) using the Assignment Template on
Blackboard via the allocated folder. These files must not be in compressed format.
• It is your responsibility to check and make sure that you have uploaded both the correct files.
• Zero mark will be given if you try to bypass the SafeAssign (e.g. misspell words, remove spaces between
words, hide characters, use different character sets, convert text into image or languages other than English
or any kind of manipulation).
• Email submission will not be accepted.
• You are advised to make your work clear and well-presented. This includes filling your information on the cover
page.
• You must use this template, failing which will result in zero mark.
• You MUST show all your work, and text must not be converted into an image, unless specified otherwise by
the question.
• Late submission will result in ZERO mark.
• The work should be your own, copying from students or other resources will result in ZERO mark.
• Use Times New Roman font for all your answers.
Description and Instructions
Pg. 01
Description and Instructions
Case Study Objective:
This case study is an opportunity for you to practice your knowledge and to develop
skills of working in teams.
•
Total Marks = 14
Project Report
Presentation
10 marks
4 marks
•
Group Size = 3-4 Members.
•
One group member (group leader/coordinator) should submit all files: Project
Report and Presentation Slides on blackboard.
•
Marks will be given based on your submission and quality of the contents.
Project Report
•
Each Project Report will be evaluated according to the marking criteria mentioned
in each question section.
Presentation
•
Each group need to present their projects in week# 14.
Introduction
Pg. 02
Introduction
The global economy went through a difficult period due to COVID-19. Many
businesses did struggle, and some unfortunately failed. While COVID-19 brought
immense challenges, it also opened doors for new business and innovative
opportunities.
Peloton’s Rise and Fall
Peloton, the high-end at-home fitness company, initially thrived during the early stages
of the pandemic. With gyms closed and people stuck at home, demand for their
stationary bikes and fitness classes skyrocketed. However, by 2022, they faced
significant challenges. They overestimated demand and built-up excess inventory,
leading to stockpiling and financial losses. Competitors like NordicTrack and Echelon
offered cheaper alternatives, chipping away at Peloton’s market share. Rising inflation
and interest rates squeezed consumer spending, making luxury items like Peloton bikes
less affordable. Peloton cut expenses, closed stores, and laid off employees to
streamline operations. They launched lower-priced bikes and accessories to broaden
their customer base. They invested heavily in their app and content offerings,
enhancing the virtual fitness experience. Collaborations with retailers like Dick’s
Sporting Goods and Amazon expanded their reach. They focused on building
community and the emotional benefits of fitness rather than just pushing product sales.
While the road was bumpy, Peloton’s efforts are starting to pay off. They’ve reduced
their losses, streamlined operations, and are seeing signs of renewed customer demand.
The company has shown resilience and adaptability in the face of adversity.
Note: The above-mentioned case study is just an example;
students are supposed to find a case study of business that
faced significant challenges during the pandemic but found
innovative ways to overcome them.
Question One
Pg. 03
Learning
Outcome(s):
CLO1: Explain
the
interdisciplinary
concepts,
theories, and
trends in ES and
their role in
supporting
business
operations.
Question One
4 Marks
After selecting your case study, describe it in your own words by using the
following points.
▪
Clear introduction: It should give the most important information that
describes the case study. What is the nature of the product or service they
provide? (0.5 mark)
▪
Business process: describe in detail the key business processes, How
are they done? (1 mark)
▪
The business situation: It describes their situation at that time based on
the business process. What are the changes that are made on theses
process to overcome the situation. (1 mark)
▪
The Issues: State the problem/issues, consequences, and any
hesitations in the business process. (0.5 mark)
▪
The strategies: State the key success strategies that helped them to
navigate the pandemic challenges. (1 mark)
Question Two
Pg. 04
Learning
Outcome(s):
CLO4: Design ES
architectural
models for
Question Two
Business Process Model and Notation (BPMN) is a standardized diagramming
system used to visualize business processes.
▪
various business
processes.
3 Marks
Use one of the tools such as Visio to model the chosen enterprise current
process. (1.5 mark)
▪
Analyze the model process issues from at least two perspectives such as
time and quality perspectives. (1.5 mark)
Question Three
Pg. 05
Learning
Outcome(s):
Question Three
2 Marks
Propose at least two suggestions for improving the process of your selected
CLO3: Discuss
company from equipment, employees, IT & IS technologies perspectives. How
the issues and
your suggestions will solve business process issues. (1 mark)
challenges
associated with
implementing ES
and their impacts
on corporate
enterprises.
Note: Your provided suggestions or solutions should be different than the
solutions that the company have used to overcome the pandemic. (1 mark)
Question Four
Pg. 06
Learning
Outcome(s):
CLO3: Discuss
the issues and
challenges
associated with
implementing ES
and their impacts
on corporate
enterprises.
Question Four
1 Marks
Based on your information and the course materials, what innovative
approaches can enterprises adopt to strengthen their disaster recovery plans?
(1 mark)
