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7-1 Project Submission
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Criteria
Drivers for
Global Entry:
Purpose of
Global
Expansion
Drivers for
Global Entry:
Business
Impacts of
Global
Business
Drivers for
Global Entry:
Societal
Impacts of
Global
Business
Drivers for
Global Entry:
Cultural
Considerations
for Global
Business
Market Profile:
Cultural Profile
Market Profile:
Political and
Economic
Profile
Market Profile:
Legal and
Regulatory
Profile
Market
Considerations:
Monetary
Considerations
Market
Considerations:
Management
and Logistics
Considerations
Market
Considerations:
Mode of Entry
Considerations
Articulation of
Response
Citations and
Attributions
Exemplary
Proficient
Needs Improvement
Not Evident
Criterion
Score
8 points
6.8 points
4.4 points
0 points
/8
Exceeds
proficiency in an
exceptionally
clear, insightful,
sophisticated, or
creative manner
Explains key benefits of
successful global expansion for
domestic organizations
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
incorporating more supporting
evidence from course
resources or including more
key benefits of successful
global expansion for domestic
organizations
Does not attempt
criterion
8 points
6.8 points
4.4 points
0 points
Exceeds
proficiency in an
exceptionally
clear, insightful,
sophisticated, or
creative manner
Explains how global expansion of
a domestic organization can
impact business operations such
as strategic planning, marketing,
supply-chain management, and
human resources
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
further explaining how global
expansion can impact business
operations
Does not attempt
criterion
8 points
6.8 points
4.4 points
0 points
Exceeds
proficiency in an
exceptionally
clear, insightful,
sophisticated, or
creative manner
Explains how global expansion of
organizations has impacted
society, citing specific examples
regarding culture, transportation,
employment, infrastructure, and
environmental climate
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
further explaining how global
expansion can impact society
or providing more relevant
examples
Does not attempt
criterion
8 points
6.8 points
4.4 points
0 points
Exceeds
proficiency in an
exceptionally
clear, insightful,
sophisticated, or
creative manner
Explains the importance of
researching the culture of a
potential global market prior to
market entry, as well as key
cultural considerations to
explore to inform expansion
decisions
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
further explaining how cultural
factors can influence decision
making and approaches to
expansion
Does not attempt
criterion
8 points
6.8 points
4.4 points
0 points
Exceeds
proficiency in an
exceptionally
clear, insightful,
sophisticated, or
creative manner
Compares and contrasts
important cultural elements of
the selected market against
those in the domestic market,
including communication, values,
attitudes, and social structure
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
adding further detail to the
cultural comparison or
comparing additional cultural
elements
Does not attempt
criterion
8 points
6.8 points
4.4 points
0 points
Exceeds
proficiency in an
exceptionally
clear, insightful,
sophisticated, or
creative manner
Compares and contrasts
important political and economic
factors for the selected market
against those in the domestic
market, including political
systems, leaders, ideologies,
economic measures or
characteristics, and government
intervention on trade
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
adding further detail to the
political and economic
comparison or comparing
additional relevant factors
Does not attempt
criterion
8 points
6.8 points
4.4 points
0 points
Exceeds
proficiency in an
exceptionally
clear, insightful,
sophisticated, or
creative manner
Compares and contrasts
important legal and regulatory
requirements of the selected
market against those in the
domestic market, including trade
restrictions, regulations of
products or services, legal
processes for business
transactions, and import
restrictions or documentation
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
adding further detail to the
legal and regulatory
comparison or comparing
additional relevant factors
Does not attempt
criterion
8 points
6.8 points
4.4 points
0 points
Exceeds
proficiency in an
exceptionally
clear, insightful,
sophisticated, or
creative manner
Explains how monetary
considerations such as currency,
exchange rates, and exchangerate management would impact
the organization’s decision to
expand into the selected market,
using current exchange rates
between the selected country
and the United States to support
explanations
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
further explaining how
monetary considerations can
influence decision making and
approaches to expansion or
using current exchange rates
to support explanations
Does not attempt
criterion
13 points
11.05 points
7.15 points
0 points
Exceeds
proficiency in an
exceptionally
clear, insightful,
sophisticated, or
creative manner
Explains management and
logistics practices that best
address human resource
considerations for the selected
market, such as management
approaches, policies and
procedures, global or expatriate
staffing, and labor laws
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
further explaining how
management and logistics may
influence the approach to
expansion
Does not attempt
criterion
13 points
11.05 points
7.15 points
0 points
Exceeds
proficiency in an
exceptionally
clear, insightful,
sophisticated, or
creative manner
Describes advantages and
disadvantages for traditional
modes of entry that would be
most appropriate for entering
the selected market
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
further explaining mode-ofentry approaches or further
describing the advantages and
disadvantages of the selected
modes of entry
Does not attempt
criterion
5 points
4.25 points
2.75 points
0 points
Exceeds
proficiency in an
exceptionally
clear, insightful,
sophisticated, or
creative manner
Clearly conveys meaning with
correct grammar, sentence
structure, and spelling,
demonstrating an understanding
of audience and purpose
Shows progress toward
proficiency, but with errors in
grammar, sentence structure,
and spelling, negatively
impacting readability
Submission has
critical errors in
grammar,
sentence
structure, and
spelling,
preventing
understanding of
ideas
5 points
4.25 points
2.75 points
0 points
Uses citations for
ideas requiring
attribution, with
few or no minor
errors
Uses citations for ideas requiring
attribution, with consistent
minor errors
Uses citations for ideas
requiring attribution, with
major errors
Does not use
citations for ideas
requiring
attribution
Total
Exemplary
Proficient
Needs Improvement
Not Evident
86 points minimum
56 points minimum
1 point minimum
0 points minimum
Associated Learning Objectives
INT-20073
Assessment Method: Score on Criteria – Drivers for Global Entry: Purpose of Global Expansion
Required Performance: Proficient
INT-20073
Assessment Method: Score on Criteria – Drivers for Global Entry: Business Impacts of Global Business
Required Performance: Proficient
INT-20073
Assessment Method: Score on Criteria – Drivers for Global Entry: Societal Impacts of Global Business
Required Performance: Proficient
INT-20073
Assessment Method: Score on Criteria – Drivers for Global Entry: Cultural Considerations for Global Business
Required Performance: Proficient
INT-20074
Assessment Method: Score on Criteria – Market Profile: Cultural Profile
Required Performance: Proficient
INT-20074
Assessment Method: Score on Criteria – Market Profile: Political and Economic Profile
Required Performance: Proficient
INT-20074
Assessment Method: Score on Criteria – Market Profile: Legal and Regulatory Profile
Required Performance: Proficient
INT-20075
Assessment Method: Score on Criteria – Market Considerations: Monetary Considerations
Required Performance: Proficient
INT-20075
Assessment Method: Score on Criteria – Market Considerations: Management and Logistics Considerations
Required Performance: Proficient
INT-20075
Assessment Method: Score on Criteria – Market Considerations: Mode of Entry Considerations
Required Performance: Proficient
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INT 220 Business Brief Template
Student Name
Institutional Affiliation
Course Name
Professor’s Name
Date
INT 220 Business Brief Template
Course Project
Section One: Drivers for Global Entry
Country Selection
India
Purpose of Global Expansion
International expansion provides numerous benefits to domestic firms, such as accessing
more significant markets, distribution of risks, and brand recognition. In this case, as a company
facing the issue of no growth in domestic sales, such as with phone cases, entry into a relatively
new and growing economy like India is an advantage. However, globalization fosters economies
of scale, thus reducing costs and increasing the competitive advantage (FasterCapital, 2024).
Ventures abroad are also effective in creating competition and introducing new ideas and
techniques, strengthening the business ventures’ domestic and international competitiveness.
Ultimately, this strategic move can create a lasting and stable growth and development process
for the organization and set the organization on a path of stable growth.
Business Impacts of Global Business
Extending a domestic organization internationally highly revolutionizes its functioning
on strategies, marketing, supply chains, and human capital. Strategic management develops to
embrace more sophisticated analyses of the global business environment, politics, and the
economy, which are crucial for sustaining competitive advantage. Marketing techniques require
a thorough localization process to fit clients’ cultural and purchasing patterns, social norms and
local market needs. Supply-chain management faces complex issues related to cross-border
operations, penalties, risks, and disruptions throughout the process. Since talent management
involves a variety of labour laws, recruitment, employee benefits, and managerial techniques
highlighting the local culture, human resources strategies require local approaches that would
enhance integration and continued high performance in the new international environment.
Societal Impacts of Global Business
Globalization of business has an influential social impact since it creates interaction
between societies and cultures worldwide. In India, multinational companies have acted as
agents of change in infrastructure development, arising out of efficient transport and
communication systems, which are vital for growth (George, 2023). Globalization has brought
about the establishment of many multinational companies, not only creating employment
opportunities that reduce poverty and enhance the standard of living but also increasing social
vices such as pollution and depletion of resources. These issues are ecological, and their solution
is crucial for sustainable development. In addition, large companies and multinationals have
significant power in raising awareness and adopting environmentally friendly approaches and
policies within the organization and business processes.
Cultural Considerations for Global Business
The culture of the potential global market is critical in formulating market entry strategies
for that particular market. Other cultural consequences include multilingualism in India, with
multiple languages and dialects being spoken, with Hindi and English being dominant in the
business arena. On the organizational level, documented and unwritten practices and attitudes
stress obedience to authority, rank, and age as evidence of organizational conditioning. This
means that business interaction is preceded by interactions and the formation of personal
relationships and confidence, hence emphasizing social networking. Such cultural factors must,
therefore, be well understood when conducting market investigations and formulating profound
marketing strategies and business platforms that effectively organize a country’s society for
sustainable business prosperity.
Section Two: Market Profile
Cultural Profile
Culturally, there are disparities between the United States and India in terms of
communication, values, and attitudes. In the U. S., an IDV of 91 and PDI of 40 mean that people
value individual accomplishments and do not tolerate power differences that require indirect
communication. India has a high PDI of 77 and a low IDV of 48, which makes them more
inclined towards following a hierarchy and group cohesiveness, resulting in indirect
communication. The United States has a high score in indulgence (IVR 68) and a low score in
long-term orientation (LTO 26), while India has a low score in indulgence (IVR 26) and a high
score in long-term orientation (LTO 51).
Category
United States
Commonly Spoken
Languages
English (official)
Commonly Practiced
Religions
Power Distance Index
(P.D.I.)
Individualism Versus
Collectivism (I.D.V.)
Motivation Towards
Achievement and Success
(M.A.S.)
Uncertainty Avoidance
Index (U.A.I.)
Long-Term Orientation
Versus Short-Term
Normative Orientation
(L.T.O.)
Indulgence Versus
Restraint (IVR)
Political and Economic Profile
Christianity (mainly
Protestant and Catholic)
India
Hindi (official), English
(official), and various regional
languages
Hinduism, Islam, Christianity,
Buddhism, Sikhism, Jainism
40
77
91
48
62
56
46
40
26
51
68
26
While comparing the political and economic structures of the United States and India,
some significant differences are observed. The United States functions as a Federal Republic
with a developed economy; it has a gross nominal GDP of $27.36 trillion in 2023 and a gross
nominal GDP per capita of $81,632. 25. It is led by President Joe Biden, who adopted a free
market economy with regulations from bodies such as the USMCA and the WTO. On the other
hand, India operates under a Federal Parliamentary Republic system of government with a
developing economy, with the country’s GDP at USD 3.417 trillion in 2022 and GDP per capita
at USD 2,410.89. Led by President Droupadi Murmu and Prime Minister Narendra Modi, India
is involved in trading via SAARC, BRICS, and WTO, with a mixed market economy involving
state intervention to achieve growth under varying economic dynamics.
Category
Political System
Current Leaders
Economic Classification
Economic Blocs Impacting
Trade
Gross Domestic Product
Purchasing Power Parity
Gross Domestic Product
Per Capita
United States
Federal Republic
President Joe Biden, Vice
President Kamala Harris
Developed Country
India
Federal Parliamentary Republic
President Droupadi Murmu,
Prime Minister Narendra Modi
Developing Country
USMCA, WTO
SAARC, BRICS, W.T.O.
$27.36 trillion in 2023
(B.E.A., 2024)
28.78 trillion in 2024
(I.M.F., 2024)
81,632.25 U.S. dollars in
2023 (Statista, 2024)
3.417 trillion USD (2022)
14.59 trillion in 2024 (I.M.F.,
2024)
2,410.89 USD (2022)
Legal and Regulatory Profile
Analyzing the United States and Indian systems of law and regulation reveals an apparent
difference. Some of the major strategies prevalent in the US include the WTO and the USMCA
policies, which include minimum tariff barriers while safeguarding the users and investors.
Products and services are subject to very strict regulations by bodies like the FDA and the FTC,
followed by well-developed legal frameworks for business transactions. However, the regulatory
environment is very competitive in India, and the business environment is changing for the
better. Some of these measures include tariffs and import quotas that are implemented through
such sectorial regulators as FSSAI and TRAI. Legal processes are impacted by bureaucratic
procedures and a judiciary dealing with a list. Both nations are bureaucratic and documentheavy, but dealing with India can sometimes entail more finesse and flexibility.
Section Three: Market Considerations
Monetary Considerations
Expanding from the United States to India involves monetary factors such as the
exchange rates of the two currencies. The current exchange rate of the dollar is 83. 56 INR plays
a crucial role in all financial planning. A higher value of INR in USD makes exports from the
United States costly in India and may affect market competitiveness. On the other hand, it
benefits the company’s U. S. operations since it increases the revenues measured in USD from
the Indian market. Foreign exchange control rises as a crucial measure in order to prevent
probable changes in exchange rates that may influence the profitability and solvency of the
enterprise. These dynamics have to be taken into account when developing strategies: hedging or
dynamics in pricing strategies are typical, given the volatility that characterizes international
markets.
Category
Exchange Rate
The U.S. Dollar
1 USD
Indian Rupee
83.56
Management and Logistics Considerations
When practicing human resource management in India, it is crucial to formulate an ideal
balance with regard to compliance with regional legal structures as well as global management
principles. Therefore, India has made its labor laws rigid by having a large and complicated
structure of legislation regarding employment practices (Deakin et al., 2020). The key to
modifying the desired appropriate organizational behavior is to implement practices and policies
that permit an understanding of cultural and organizational culture. This includes policies that
support work-life balance and training/ skill enhancement policies that are in tune with India’s
demography and rapid urbanization. Maintaining staffing strategies based on regulation changes
and implementing technological solutions for logistics are important. Adherence to progressive
HR policies may enhance the level of contentment of the employees and reduce turnover by
achieving a sustainable growth rate in India’s dynamic market.
Mode of Entry Considerations
Traditions as joint venture strategies are advantageous when it comes to market entry into
India. They facilitate the acquisition of market knowledge and compliance with regulations by
using assets and risks with counterparties, which is crucial in India. Additionally, joint ventures
enhance the company’s brand image and acquisition of distribution channels, which is essential
in a diverse and competitive environment. There are also some disadvantages: conflict of interest
in decision-making and revenue generation and reliance on partners’ abilities and integrity.
Therefore, for organizations concerned with sustainability risk and opportunity in the Indian
economy’s growing market, a joint venture is a more advanced tool..
References
BEA. (2024). Gross Domestic Product, Fourth Quarter and Year 2023 (Second Estimate)
https://www.bea.gov/news/2024/gross-domestic-product-fourth-quarter-and-year-2023second-estimate
Deakin, S. F., Marshall, S., & Pinto, S. (2020). Labour laws, informality, and development:
comparing India and China. Centre for Business Research, University of Cambridge.
https://www.jbs.cam.ac.uk/wp-content/uploads/2023/05/cbrwp518.pdf
FasterCapital. (2024, June 4). Global expansion: Conquering new markets with economies of
scale. https://fastercapital.com/content/Global-expansion–Conquering-New-Marketswith-Economies-of-Scale.html
George, A. S. (2023). Evaluating India’s Economic Growth: Challenges and Opportunities on the
Path to 5 Trillion Dollars. Partners Universal International Innovation Journal, 1(6), 85109. https://doi.org/10.5281/zenodo.10307006
INT-220-15779-M01 Global Dimensions in Busines…
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Project Guidelines and Rubric
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INT 220 Project Guidelines and Rubric
Competencies
In this project, you will demonstrate your mastery of the following competencies:
Explain the drivers of globalization and how they impact business decisions
Differentiate between domestic and international business environments
Describe the factors that contribute to international market attractiveness and entry
Scenario
You are a business analyst working at a small domestic organization that produces high-quality cell phone cases.
Your organization has begun to see its sales flatten in the domestic market. While the organization is not losing
money, leadership would like to explore options to continue growth. One option that leadership has noticed
competitors attempting is entering international markets.
You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter
one of the global markets below, and to summarize your findings in a business brief for leadership.
Select one of the following international markets to use for your course project:
Argentina
Brazil
China
India
Indonesia
Japan
Nigeria
Russia
South Africa
If you would like to use another country for your course project, please reach out to your instructor.
Directions
Develop a business brief that explains why many organizations are investing in efforts to expand their businesses
internationally, the key impacts of global business, and cultural considerations for entering the global market. You
will then create a market profile and outline market considerations for your chosen international market. Use the
Business Brief Template in the What to Submit section to complete this project.
1. Drivers for Global Entry
Entry: Explain the purpose of global expansion, business impacts of global business,
societal impacts of global business, and cultural considerations using evidence from course and outside
resources to support your explanations.
A. Purpose of Global Expansion
Expansion: Explain key benefits of successful global expansion for domestic
organizations.
B. Business Impacts of Global Business
Business: Explain how global expansion of a domestic organization can
impact business operations such as strategic planning, marketing, supply-chain management, human
resources, and so on.
C. Societal Impacts of Global Business
Business: Explain how the global expansion of organizations has impacted
society, citing specific examples regarding culture, transportation, employment, infrastructure, and
environmental climate.
D. Cultural Considerations for Global Business
Business: Explain the importance of researching the culture of a
potential global market prior to market entry, as well as key cultural considerations to explore to inform
expansion decisions.
2. Market Profile
Profile: Compare and contrast important cultural, political, and economic elements of your selected
market versus the United States to explain similarities and differences between cultural practices, attitudes,
economic factors, and political environments.
A. Cultural Profile
Profile: Compare and contrast important cultural elements of your selected market against those
in the domestic market, including communication, values and attitudes, cultural dimensions, and so on.
B. Political and Economic Profile
Profile: Compare and contrast important political and economic factors for your
selected market against those in the domestic market, including political systems, current leaders, and
economic measures or characteristics used in classification.
C. Legal and Regulatory Profile
Profile: Compare and contrast important legal and regulatory requirements of
your selected market against those in the domestic market, including trade restrictions, regulations of
products or services, legal processes for business transactions, and import restrictions or documentation.
3. Market Considerations
Considerations: Compare and contrast important market considerations for your selected market
against those in the domestic market. Explain the similarities, differences, and considerations for conducting
business between the two markets, such as general legal and regulatory requirements, monetary and
management logistics, and mode-of-entry considerations.
A. Monetary Considerations
Considerations: Explain how monetary considerations such as currency, exchange rates, and
exchange-rate management would impact the organization’s decision to expand into your selected market,
using current exchange rates between your selected country and the United States to support your
explanations.
B. Management and Logistics Considerations
Considerations: Explain management and logistics practices that best
address human-resource considerations for your selected market, such as management approaches or staff
and labor laws and their impact on policies and procedures.
C. Mode of Entry Considerations
Considerations: Describe advantages and disadvantages for traditional modes of entry
that would be most appropriate for entering into your selected market.
What to Submit
To complete this project, you must submit the following:
Template
Template: Business Brief
Your completed Business Brief template should be a 750- to 1,000-word Word document. Sources should be cited
according to APA style.
Supporting Materials
The following resource supports your work on the project:
Shapiro Library Research Guide
Guide: INT 220 Research Guide
Research guides are developed by librarians to help you find and locate the information you need for your classes,
papers, and projects. Use this library guide to assist you in exploring your selected market. Please note that if you
are approved by your instructor to use a market not listed in the scenario you will need to conduct research on
your own.
Project Rubric
Needs
Improvement
(55%)
(55%)
Exemplary
(100%)
Proficient (85%)
Drivers
Drivers for
for
Global
Global Entry:
Entry:
Purpose
Purpose of
of
Global
Global
Expansion
Expansion
Exceeds
proficiency in an
exceptionally
clear, insightful,
sophisticated, or
creative manner
Explains key
benefits of
successful global
expansion for
domestic
organizations
Shows progress
Does not attempt
toward
criterion
proficiency, but
with errors or
omissions; areas
for improvement
may include
incorporating
more supporting
evidence from
course resources
or including more
key benefits of
successful global
expansion for
domestic
organizations
8
Drivers
Drivers for
for
Global
Global Entry:
Entry:
Business
Business
Impacts
Impacts of
of
Global
Global
Business
Business
Exceeds
proficiency in an
exceptionally
clear, insightful,
sophisticated, or
creative manner
Explains how
global expansion
of a domestic
organization can
impact business
operations such
as strategic
planning,
marketing,
supply-chain
management, and
human resources
Shows progress
Does not attempt
toward
criterion
proficiency, but
with errors or
omissions; areas
for improvement
may include
further explaining
how global
expansion can
impact business
operations
8
Drivers
Drivers for
for
Global
Global Entry:
Entry:
Societal
Societal
Impacts
Impacts of
of
Global
Global
Business
Business
Exceeds
proficiency in an
exceptionally
clear, insightful,
sophisticated, or
creative manner
Explains how
global expansion
of organizations
has impacted
society, citing
specific examples
regarding culture,
transportation,
employment,
infrastructure,
and
environmental
climate
Shows progress
Does not attempt
toward
criterion
proficiency, but
with errors or
omissions; areas
for improvement
may include
further explaining
how global
expansion can
impact society or
providing more
relevant
examples
8
Drivers
Drivers for
for
Global
Global Entry:
Entry:
Cultural
Cultural
Consideration
Consideration
ss for
for Global
Global
Business
Business
Exceeds
proficiency in an
exceptionally
clear, insightful,
sophisticated, or
creative manner
Explains the
importance of
researching the
culture of a
potential global
market prior to
market entry, as
well as key
cultural
considerations to
explore to inform
expansion
decisions
Shows progress
Does not attempt
toward
criterion
proficiency, but
with errors or
omissions; areas
for improvement
may include
further explaining
how cultural
factors can
influence decision
making and
approaches to
expansion
8
Market
Market
Profile:
Profile:
Cultural
Cultural
Profile
Profile
Exceeds
proficiency in an
exceptionally
clear, insightful,
sophisticated, or
creative manner
Compares and
contrasts
important
cultural elements
of the selected
market against
those in the
domestic market,
including
communication,
values, attitudes,
and social
structure
Shows progress
toward
proficiency, but
with errors or
omissions; areas
for improvement
may include
adding further
detail to the
cultural
comparison or
comparing
additional
cultural elements
Does not attempt
criterion
8
Market
Market
Profile:
Profile:
Political
Political and
and
Economic
Economic
Profile
Profile
Exceeds
proficiency in an
exceptionally
clear, insightful,
sophisticated, or
creative manner
Compares and
contrasts
important
political and
economic factors
for the selected
market against
those in the
domestic market,
including political
systems, leaders,
ideologies,
economic
measures or
characteristics,
and government
intervention on
trade
Shows progress
toward
proficiency, but
with errors or
omissions; areas
for improvement
may include
adding further
detail to the
political and
economic
comparison or
comparing
additional
relevant factors
Does not attempt
criterion
8
Market
Market
Profile:
Profile: Legal
Legal
and
and
Regulatory
Regulatory
Profile
Profile
Exceeds
proficiency in an
exceptionally
clear, insightful,
sophisticated, or
creative manner
Compares and
contrasts
important legal
and regulatory
requirements of
the selected
market against
those in the
domestic market,
including trade
restrictions,
regulations of
products or
services, legal
processes for
business
transactions, and
import
restrictions or
documentation
Shows progress
toward
proficiency, but
with errors or
omissions; areas
for improvement
may include
adding further
detail to the legal
and regulatory
comparison or
comparing
additional
relevant factors
Does not attempt
criterion
8
Market
Market
Consideration
Consideration
s:
s: Monetary
Monetary
Consideration
Consideration
ss
Exceeds
proficiency in an
exceptionally
clear, insightful,
sophisticated, or
creative manner
Explains how
monetary
considerations
such as currency,
exchange rates,
and exchangerate management
would impact the
organization’s
decision to
expand into the
selected market,
using current
exchange rates
between the
selected country
and the United
States to support
explanations
Shows progress
Does not attempt
toward
criterion
proficiency, but
with errors or
omissions; areas
for improvement
may include
further explaining
how monetary
considerations
can influence
decision making
and approaches
to expansion or
using current
exchange rates to
support
explanations
8
Market
Market
Consideration
Consideration
s:
s:
Management
Management
and
and Logistics
Logistics
Consideration
Consideration
ss
Exceeds
proficiency in an
exceptionally
clear, insightful,
sophisticated, or
creative manner
Explains
management and
logistics practices
that best address
human resource
considerations
for the selected
market, such as
management
approaches,
policies and
procedures,
global or
expatriate
staffing, and labor
laws
Shows progress
Does not attempt
toward
criterion
proficiency, but
with errors or
omissions; areas
for improvement
may include
further explaining
how management
and logistics may
influence the
approach to
expansion
13
Market
Market
Consideration
Consideration
s:
s: Mode
Mode of
of
Entry
Entry
Consideration
Consideration
ss
Exceeds
proficiency in an
exceptionally
clear, insightful,
sophisticated, or
creative manner
Describes
advantages and
disadvantages for
traditional modes
of entry that
would be most
appropriate for
entering the
selected market
Shows progress
Does not attempt
toward
criterion
proficiency, but
with errors or
omissions; areas
for improvement
may include
further explaining
mode-of-entry
approaches or
further
describing the
advantages and
disadvantages of
the selected
modes of entry
13
Articulation
Articulation of
of Exceeds
Response
Response
proficiency in an
exceptionally
clear, insightful,
sophisticated, or
creative manner
Clearly conveys
meaning with
correct grammar,
sentence
structure, and
spelling,
demonstrating an
understanding of
audience and
purpose
Shows progress
toward
proficiency, but
with errors in
grammar,
sentence
structure, and
spelling,
negatively
impacting
readability
Submission has
critical errors in
grammar,
sentence
structure, and
spelling,
preventing
understanding of
ideas
5
Citations
Citations and
and
Attributions
Attributions
Uses citations for
ideas requiring
attribution, with
consistent minor
errors
Uses citations for
ideas requiring
attribution, with
major errors
Does not use
citations for ideas
requiring
attribution
5
Criteria
Uses citations for
ideas requiring
attribution, with
few or no minor
errors
Not Evident
(0%)
Total:
Total:
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