Individual Report Writing

Assessment brief/s:

Jaguar Land Rover Automotive  Plc is the holding company of Jaguar Land Rover Limited which is a British multinational automobile company,  a manufacturer of luxury vehicles and sport utility vehicles. The company is planning to expand to other markets of the world and has approached you as a consultant.

? Conduct an internal and external analysis of the company. Analyse the business environment (both micro and macro) of the UK using appropriate models.

? Using the analyses that was conducted in task 1 (above), use any appropriate strategic models of your choice to design an appropriate business strategy for the company focusing on the next 3 years.

? Using the Force Field Analysis, explain the challenges associated with the recommended strategies and how to overcome them.

NOTE: Please use the remaining word count  for introduction (200 words) and conclusion (200 words)

See below for the full explanation of the marking criteria.

The Topic/title

? Feel free to discuss possibilities with your lecturer. It’s usually best to research a company and study the one that offers most information about the strategies, business frameworks, use of appropriate strategic models, tools, theories and concepts of strategic management.

? ‘Describe’ means ‘this is what happened’, ‘Analyse’ means ‘this is why it happened’.

? Recommendations could relate to the future, or to what others could learn from this situation.

Basic Format:

? A title page, a contents page, an introduction, a main section with sub-sections, and a recommendation, conclusion and references. Clear headings are essential. Relevant sources of information should be cited using the Harvard referencing system.

? Any areas of doubt need to be raised with your lecturer

? Essential Resources:

Dess G., McNamara, G., Eisner, A. and Lee, S. (2020), Strategic Management: Creating Competitive Advantage, London: McGraw-Hill College.

? Recommended Resources:

? Angwin D, Cummings S & Smith C (2017), The Strategy Pathfinder: Core Concepts and Micro-cases, 3 rd edn John Wiley & Sons.

? Grant R (2019), Contemporary Strategy Analysis, 8th edn Oxford: Blackwell.

? Johnson G, Scholes K & Whittington R (2017), Exploring Strategy: Text & Cases 11 th Edition, Pearson Education Pearce JA (2015), Strategic Management, 14th Edn. McGraw-Hill.

? Johnson G, Regner, P., Angwin, D. & Whittington R (2019), Exploring Strategy: Text & Cases, Pearson Education Lynch, R., (2018), Strategic Management, Pearson

? Further Resources:

http://onlinelibrary.wiley.com/journal/10.1002/(IS…

https://www.abacademies.org/journals/academy-of-st…

http://www.inderscience.com/jhome.php?jcode=ijssm

https://www.strategicmanagement.net/smj/overview/o…