In what ways does creativity show up in marketing these days?

 What unique things does marketing do? Is it more imagination or fresh thoughts? Is a creative marketer more like a businessperson or an artist? As of late, “marketing creative” has been used to refer to the copy and images that go into ads. But marketing, like many other business jobs, has gotten harder and more complicated. Marketers need to be able to look at data, figure out what customers want, and make goods. You have to be on the ball and quick on your feet in

Doodle Jump

 because you’ll have to avoid falling every time you come across a broken or moving platform. When you have to precisely plan every leap, it makes for some intense moments. Because of these new jobs, do we need to change how we think about creativity in marketing?