IMC Tactics

Select a Fortune 500 company and research their Integrated Marketing  Communications (IMC) tactics. Select at least one traditional and one  digital venue to research the IMC tactics. In a two to four-page paper,  analyze whether or not the tactics are effective and why. Describe any  recommendations for improvement.

The paper

• Must be two to three double-spaced pages in length (excluding the  title and reference pages) and formatted according to APA style as  outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..
• Must include a separate title page with the following:
• Must use at least two scholarly sources in addition to the course text.
• Must document all sources in APA style as outlined in the Ashford Writing Center.
• Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.