hypothetical business plan for my business capstone

Need a hyppthetical business plan for my business capstone, I would like for it to be based on a resturant named Ali Baba Cafe. I am including instructions and some of the work that I started on it.

Management Majors:

Develop a business plan for a start-up company that plans to sell a product or service in a local market, in a national market, or on the Internet. Select one of your favorite products as the basis for the company, or invent a product.

Task:

Create a business plan for your hypothetical company in which you do the following:

A. Write an executive summary (suggested length of 1–2 pages) in which you:

1. Identify the business name and location.

2. Describe the mission, goals, and objectives of the business.

3. Discuss three keys to the company’s success.

B. Write a company summary (suggested length of 4–6 pages) in which you:

1. Describe the history of the industry in which the company will operate.

2. Identify the legal form that the company will take.

3. Describe the location and type of facilities needed for the company.

4. Describe the management structure, including key personnel and positions.

5. Describe the products and services offered by the company.

C. Develop a market analysis (suggested length of 3–5 pages) in which you:

1. Describe the target market for the company’s products and services.

2. Complete an industry analysis for the company.

3. Complete a competitive analysis.

D. Develop a market strategy (suggested length of 3–6 pages) in which you:

1. Discuss the four Ps of marketing as they relate to company products and services.

2. Develop a price list for the company’s products and services.

3. Develop a selling strategy with specific goals, milestones, and deliverables.

4. Develop a sales forecast based on expected market conditions.

E. Develop an implementation strategy (suggested length of 3–6 pages) in which you:

1. Summarize your overall strategy for successfully launching your business.

2. Outline target dates, goals, and objectives for implementation.

3. Develop a control plan to be used to evaluate the success of the company in meeting milestones.

F. Calculate and develop the financial statements and projections (suggested length of 3–5 pages) for the first year of business by doing the following:

1. Develop a month-by-month estimate of revenues and operating costs based on the sales forecast.

2. Develop a forecasted profit and loss statement.

3. Develop a forecasted balance sheet.

Note: You may choose to use a business plan financials template to prepare this section or create your own template.

G. Write a financial report (suggested length of 1–2 pages) in which you:

1. Summarize the financial projections and the assumptions used in estimating the projections. Provide the following in your report:

a. Estimated break-even point

b. Company’s financial position at the end of year 1

c. Estimated capital/investment needs

H. If you choose to use outside sources, include all in-text citations and references in APA format.

Note: Please save word-processing documents as *.rtf (Rich Text Format) files.

Note: When using outside sources to support ideas and elements in a paper or project, the submission

MUST include APA formatted in-text citations with a corresponding reference list for any direct quotes or paraphrasing. It is not necessary to list sources that were consulted if they have not been quoted or paraphrased in the text of the paper or project.

Note: No more than a combined total of 30% of a submission can be directly quoted or closely paraphrased from outside sources, even if cited correctly.

Mission statement

To provide our customer in the city of Plainfield and surrounding areas a opportunity to sit down or take out from our delicious authentic Mediterranean meal served in a relaxed and friendly atmosphere at Ali Baba’s Cafe.

Company Background.

Provide a description of the Company history if any:

Ali Baba’s Grill is a new business venture. The need for a neighborhood restaurant that serves authentic Mediterranean meal was identified in this location and after further research a decision was made to purse this venture.

Describe the goals and objectives of the Company

In the next 12 months the company intends to open for business and to implement a targeted advertising campaign. The company anticipates 10 percent annual sales growth and at the end of five years the company anticipates gross sales of 100,000 annually.

Describe the ownership structure of the Company:

Ali Baba Cafe is owned by XX XX as a sole proprietorship. This business model was selected for tax reason and because of limited risk of liability. For the foreseeable future the company will remain a sole proprietorship.

Describe the Company management structure:

Ali Baba Cafe is managed by XX XX who is also the sole owner.

Describe the experience & training of each of the Company owners & principals:

XX XX is the founding owner of Ali Baba’s Cafe. Helena will use her stay in the West Bank and family-in-law background and with cooking experiences in the preparation of the popular Gyro,Chicken and Beef Shawarma sandwiches. She has also completed a Bachelor in Business Management.

Describe the organizational time line:

A remodeling plan for a previous sandwich grill chosen location will be complete by January 1. Funds need to be in place before this time to begin remodeling. All remodeling will be completed by March 1. Ali Baba’s Cafe will open for business on March 15.

Describe the Company Assets:

Ali Baba’s Cafe has purchased furnishing equipment and store fixtures with a resale value of 10,000.

Ali Baba’s Cafe will be managed by sole owner Helena Hernandez. Helena will use the cooking experience she gained while living in the West Bank. The chosen location will serve people of Plainfield and surrounding areas. Ali Baba Cafe mission is to open their doors for business in March.

Describe the primary product of the Company:

The primary product for Ali Baba’s Cafe will be authentic Mediterranean foods, such as the popular Gyro,Chicken and Beef Shawarma sandwiches. Ali Baba’s Cafe will focus on high quality ingredients using fresh exotic flavors and healthful preparation. Ali Baba Cafe will provide 5-10 tables for customers to stay and relax and enjoy the foods prepared or a place to wait while waiting for a to go order.

Describe any patents, trademarks or proprietary rights held by your business:

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Describe any future products you may develop:

Ali Baba’s Cafe menu will also be expended periodically to include Falafel, (vegetarian chickpea croquettes) and other delicious Mediterranean foods.

Product Summary:

Ali Baba Cafe will serve authentic Mediterranean sandwiches made with high quality ingredients. We will provide 5-10 tables for those who would like to sit in and enjoy our foods in a relaxing atmosphere. Ali Baba Cafe will expand their menu periodically to include other delicious Mediterranean foods.

Describe your target market:

The target market for Ali Baba Cafe will be the city of Plainfield and surrounding area, visitors coming in from all parts of the country to take part in the events offered in Indianapolis a 10 minute drive from many of the hotels we have here in Plainfield.

Describe your business location:

The location for Ali Baba Cafe is ideal to serve both lunchtime crowds from the numerous warehouses located in Plainfield, and in a prime location to serve dinner to the local working class who are on their way home from work.

Describe your established customers:

Although Ali Baba Cafe does not have an existing customer base, market analysis of the location and target market indicates that Ali Baba Cafe should enjoy strong sales.

Describe your pricing strategy:

Ali Baba Cafe will set its pricing to be competitive within the market. With myself and two other person on staff, inventory, utilities and rental cost, Ali Baba Cafe will require average monthly sales of $xxx a month to break even.

Describe your advertising strategy:

Ali Baba Cafe will use newspaper, web, and social sites to help grow its standing in the marketplace.

Ali Baba Cafe will target the city of Plainfield, surrounding areas, tourist and visitors who come for special events held in the Indianapolis area. Although Ali Baba does not have an existing customer base we are confident that we will enjoy strong sales with our competitive pricing and advertising strategies.

Who are your competitors?

There are three Chinese restaurants, multiple pizza chains, four Mexican restaurants, multiple hamburger restaurants and a variety of different types of restaurants in the area. There are no restaurants in the immediate area serving Mediterranean foods.

Compare competitor strategies:

Ali Baba Cafe will distinguish itself by being the only restaurant that offers Mediterranean foods in the area.

Being the only Mediterranean restaurant in the area Ali Baba Cafe will have a high sales volume and will be on the level of other restaurants in the area with customer’s satisfaction, good prices, and good food.

Describe the Strengths of your product or business:

The strength of Ali Baba Cafe is that it is unique in the type of foods it sales. A great location, competitive pricing, exceptional quality, and ideal location for our target market are strengths for our Cafe.

Describe the Weaknesses of your product or business:

The weakness for Ali Baba Cafe is our not yet established customer base, and the un-established reputation for Ali Baba Cafe and the foods we serve. But with delivery of our great food and great prices and with providing friendly service Ali Baba Cafe is confident that this is not a concern for us.

Describe the Opportunities for your product or business:

With the success of Ali Baba Cafe in the current location than management will investigate opening another location within the city. Also delivery will also be considered to offices, warehouses and other business locations within the area.

Describe the Threats that might affect your venture:

Threats that might affect Ali Baba Cafe would be new competitors in the market; Ali Baba will compete with advertisements and alternating new types of Mediterranean food onto the menu. Local perception of Ali Baba Cafe may be negative if the Mediterranean foods are unknown to the area. But with pictures, detailed descriptions and samples of the foods given to customer upon request Ali Baba is sure to become a well-known restaurant in Plainfield and the surrounding areas.

Describe your daily operations:

Ali Baba Cafe will open for lunch and dinner seven days per week. The hours will be from 10:30 am to 9:00 pm.

Describe the Company Capital Requirements:

Ali Baba Cafe requires $100,000 for startup in the selected location. This includes any additional expenses that will arise during the start up. The owner will not provide any additional monies for startup. All capitol borrowed will go toward the startup of the Ali Baba Cafe. The Cafe will reach its goals through advertisement and selling of food products.

Describe the Company Capital Repayment Plan:

All debt obligations related to this venture will repaid within 10 years with monthly payments of $1,434.71 at a 12% interest rate.

Capital Requirements Summary:

Ali Baba Cafe requires $100,000.00 for start-up which will be repaid within 10 years at monthly payment of 1,434.71 at 12% interest rate. The owner will not provide additional monies for this start-up. Ali Baba Cafe will reach its goals through advertisement and selling of its food product.