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assignment 5/assignment 5 x
EXTERNAL ANALYSIS Part 1: PEST+
ENVIRONMENTAL FACTORS
Why is this an …
OPPORTUNITY
THREAT
POLITICAL
ECONOMIC
SOCIAL-CULTURAL
TECHNOLOGICAL
Other
EXTERNAL ANALYSIS PART 2: PORTER’S FIVE FORCES TEMPLATE
FORCES
Description
Strength
High/medium/ low
THREAT OF NEW ENTRANTS
· Economies of scale
· Product differences
· Brand identity
· Switching cost
· Capital requirements
· Access to distribution
· Cost advantages
· Government policy
· Expected retaliation
BARGAINING POWER OF BUYERS
· Buy in large volumes
· Undifferentiated product
· Significant component
· Low profits
· Unimportant for quality
BARGAINING POWER OF SUPPLIERS
· Few companies dominate
· Differentiated product
· No contending products
· Forward integration
· Important customer
THREAT OF
INDUSTRY SUBSTITUTES
· Relative price performance
· Switching costs
· Propensity to substitute
INDUSTRY RIVALRY AMONG COMPETITORS
· Numerous competitors
· Industry growth slow
· Undifferentiated product
· High fixed cost
· Capacity augmented in large increments
· Exit barriers high
· Diverse rivals
INTERNAL ANALYSIS: Resourced Based View
1. Audit the resources and assets controlled by the firm. These will include both
tangible and
intangible assets and
organisational capabilities. Review textbook from pp. 75-85
2. Use the following questions to determine whether each of the resources identified provides competitive advantage by asking whether it is:
·
VALUABLE – the resource helps the firm reduce costs or improve differentiation
·
RARE – few, if any, firms possess this resource
·
INIMITABLE – the resource cannot be copied or substituted easily
·
ORGANISATIONAL CAPABILITIES – the firm must be able to take advantage of the resource
· Examine whether any of the resources that provide competitive advantage would give sustained competitive advantage by analysing whether they are
durable/sustainable.
Tangible Resources
Financial resources
· Capital (assets-liabilities)
· Bank balance
· Investments
· Ability to borrow
· Cash flow
V R I O
Organisational resources
· Strategic management processes
· Organisational structure
· Management info systems (accounting/ IT/stock / quality control)
Physical resources
· Land +buildings
· Machinery + equipment
· Furniture + fittings
· Stock on hand (raw materials/components, work in progress, finished products)
Technological resources
· Software, patents, copyrights, ingredients
Intangible Resources
Human resources
· Skills, knowledge, experience
V R I O
Innovation resources
· Organisational culture
· Processes
· Rewards
Reputational resources
· Organisational culture
· CSR
· Brand
· Customer service
· Quality
Organisational Capabilities
Functional areas
Capabilities
V R I O
Distribution
HRM
Management Information Systems
Marketing
Management
Manufacturing
R+D
For all tables: Which are IMPORTANT strengths and which are weaknesses?
2.1
Value Chain Analysis
2.1
Five Business-Level Strategies
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assignment 5/reading material