you will have to make slides about heineken’s international pricing strategy (including hedging techniques used if applicable). make the slides and attach it to the powerpoint which i have enclosed in the attachments.
Also you will have to write a 1 page report on MS word for the same topic ( Heineken’s
international pricing strategy (including hedging techniques used if applicable) )
Outline
1. Presentation of Heineken/ Netherlands
2. One of its flagship products
3. The international strategy and customers 4. This product’s international pricing strategy ( this is what you will be working on… just 1 part.. That’s it)
5. This product’s international promotion strategy
6. This product’s international adaptation strategy
7. This product international sourcing and distribution choices