Harvard University Automatic Waste Management Paper

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Running head: DIGITAL MARKETING
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Digital Marketing
Student’s Name
Institutional Affiliation
Professor’s Name
Date
DIGITAL MARKETING
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Introduction
This paper discusses the innovation concept of digital marketing to explore the possible
solution as well as several problems that can be solved through this concept in the organization.
Digital marketing innovation concept has currently evolved incredibly in which marketing efforts
today are not limited to the advertisements of television as well as radio. This paper discusses the
analysis of the concept of digital marketing as well as the skills and team required to materialize
the concept.
Problem Statement and Concept Description
The organization has some problems of creating the consistent branding, challenges in
facilitating the increased customer engagement, challenges with finding the best market talent,
challenges with creating the right content, understanding tools and technology as well as securing
an effective budgeti. All these problems will be solved through the use of digital marketing
innovative concepts.
Marketers in today and age are continually immersed with new thoughts, new stages for
advancing their businesses, and new technologies to exploit. While these advancements are
frequently energizing and advantageous, staying aware of the progressions can immediately get
overpowering for marketers. Albeit still feasible, businesses can no longer depend on conventional
showcasing strategies alone. Website optimization and cold pitching may have gotten you through
the mid-2000s, however, after two decades; you need to market to individuals—not to web
indexesii.
Through this type of media items and administrations are advanced with the utilization of
database-driven online dissemination directs to arrive at customers in a suitable, critical,
individual, and worthwhile way. The term computerized marketing has not a particular definition
DIGITAL MARKETING
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or importance but rather it tends to be all around clarified with the models, for example, messages,
online notices, pay per clicks, remote instant messages, texts, RSS, blogging, fax, video streams,
podcasting, communicate, and so on. Every one of these models is remembered for the meaning
of computerized marketing.
Concept Analysis
Digital marketing is a ladder that e-business can use to steadily rise above its competitors.
The business should consider applying methods that the other business has not yet recognized and
invested in. Success in business depends on how you do what you do, for this case; you have to be
the best to take the lead in the market. The internet has already interconnected all the states around
the globe which fully supports e-businesses growth and digital marketing. All the businesses have
an equal share and can sell their products and services abroad. This helps to lower the market
pressure in some growing nations. The businesses also get a chance of selling products and services
which have a low demand in their country or produced in plenty.
Very frequently, marketers are compelled to invest so much time and vitality on getting
new leads that they incidentally disregard existing clients. Digital marketing concept since existing
clients can possibly give extra deals and referrals. A significant issue for a lot of entrepreneurs and
advertising chiefs is finding the correct individuals to join their group. The organization has some
challenges on the financial limit and with the use of digital marketing, this will be solved
efficiently. In any case, regularly, employing full-time showcasing experts just isn’t plausible.
Therefore, through use digital marketing it is a less expensive choice of solving these issues.
Creating traffic and leads originate from having magnificent substanceiii. When conceptualizing
your substance schedule for websites, offers, messages, or web-based social networking posts, ask
yourself what issues your crowd has that you can understand.
DIGITAL MARKETING
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Skills and team
Digital marketing is arguably one of the most testing, innovative, satisfying, fulfilling and
ever-changing profession ways accessible in this organization. Not exclusively will a vocation in
digital marketing furnish you with an abundance of chances, however, the gaining potential is
extraordinary and you will learn constantly or pushing your expert limits. Copywriting is one of
the most fundamental skills required in digital marketing and therefore organization will be
ensuring that all workers are provided with skills of digital marketing.iv
As a digital advertiser, you’ll be relied upon to deliver giant measures of convincing,
connecting with and edible substance – so realizing how to do so is basically basic. Website design
enhancement is one of the most basic components of any digital advertiser’s munitions stockpile
of skills: in addition to the fact that it ties in intimately with PPC promoting, content marketing
and numerous different components of digital marketing, however without a firm handle of the
fundamental standards, you may yourself falling behind the opposition. Developing our past point,
a strong comprehension of the standards of substance marketing just as online life marketing is an
unquestionable requirement on the off chance organization will prefer to be considered for an
advantageous passage level digital marketing jobv.
The will create a team which will be an important substance that offers answers to their
most consuming inquiries – and its top brands to offer to the customers. By its very nature, digital
marketing is continually changing and to appreciate a productive vocation in the field, organization
team will exhibit a sharp comprehension of the most recent industry moves and patterns. There is
an interminable number of phenomenal distributions and assets out there, so it will ensure it uses
them furthering the organization potential benefit.vi
Conclusion
DIGITAL MARKETING
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In conclusion, I would like to say that the internet has already interconnected all the states
around the globe which fully supports e-businesses growth and digital marketing. All the
businesses have an equal share and can sell their products and services abroad. This helps to lower
the market pressure in some growing nations. The businesses also get a chance of selling products
and services which have a low demand in their country or produced in plenty. In addition, digital
marketing improves the interaction between the audience and the electronic business. It provides
platforms where the clients can express themselves in terms of product quantity and quality.
DIGITAL MARKETING
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References
i
Blythe, J. (2016). Marketing. London: SAGE Publications.
ii
Liebowitz, S. J. (2017). Re-thinking the network economy: The true forces that drive the digital
marketplace. New York: AMACOM.
iii
Ryan, Damian. 2017. Understanding digital marketing: marketing strategies for engaging the
digital generation.
iv
Bly, Robert W. 2018. The digital marketing handbook: a step-by-step guide to creating
websites that sell.
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=17
05164.
v
Baines, Paul, Chris Fill, and Sara Rosengren. 2017. Marketing.
vi
Solomon, Michael R., Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell,
and Author. 2019. Marketing. Harlow, United Kingdom: Pearson Education Limited.
https://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=5801055.
Throughout the history innovation has been playing significant role in development of great new
products and a better standard of living. These products have ranged from the development of complex
computers to more simple products such post it by 3M. Your task is to do come up with an innovative
concept to explore the possible solution to the existing problem of your choice. Submit the details of the
problem and innovative concept. You can include a critical and brief reviews of the problem from variety
of resources. You must use at least six appropriate references from different types of resources such as
books, scholarly articles, reports and internet etc. Your response to this task should include:
• Problem statement & concept description
• Concept analysis
Skills and team required to materialize the concept
Number of words =1000