Global Marketing Plan Part 2

Watch this video with Bill Davis, Program Chair for BA of Operations and Analysis.

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Prior to beginning work on this assignment, watch the

BUS622 Week SixLinks to an external site.

video with Program Chair for BA of Operations and Analysis, Bill Davis.

With this final assignment, you will complete the Global Marketing Plan Part 2 for your mentor company that you began working on in Week 2 of this course. When submitting this assignment, be sure to include the portions you completed during Week 2 through Week 6  weekly assignments and discussion forums, and make any adjustments to the work using any recommendations from your instructor.

This assignment will incorporate all the properly cited visuals from your previous papers and DQ’s related to your mentor company and country.

In your assignment address the following directives using the headings below:

Under an Executive Summary heading  at the top of page 3,

• Summarize the rational of your plan.

  Remember that is the marketing teams sales pitch for the company entering the new country.

Under an Environmental Analysis heading,

• Analyze the environmental situation of your mentor company in the global arena based on economic, environmental, trade, social and cultural, political, legal, and regulatory factors.

Under a General Strategy heading,

• Explain your segmentation, targeting, and positioning strategy for that line of product in the new region.
• Discuss your market entry strategy including export selling and sourcing activities, if any.
• Explain the environmental/sustainability factors.

For assistance with Level Headings, review the

APA Style ElementsLinks to an external site.

resource. Review the

Writing an Executive SummaryLinks to an external site.

resource for tips to help with your assignment.

Under a Specific Plans and Strategies heading,

• Explain your competitive advantages strategies to compete against five industry forces.
• Formulate the 4Ps:

  product and brands

  Hint: Refer to your Week 4 Product Branding discussion forum.

  price
  place
  promotion with a special focus on digital media and integrated marketing communication (IMC)
  include the SWOT for your company displayed in a grid with color and include sustainability

  Hint: Refer to your Week 5 Integrated Marketing Communications assignment.

• Discuss the company’s CSR and social responsiveness strategies, particularly in the selected region. Refer to the Week 6 Discussion Forum 2 post.

The Global Marketing Plan Part 2 Final Assignment 

• Must be 10 to 13 double-spaced pages in text length (not including title, abstract, visuals, and references pages) and formatted according to APA style as outlined in the Writing Center’s APA StyleLinks to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft WordLinks to an external site. resource.
• Must include a separate title page with the following:

  Title of paper in bold font

  Space should appear between the title and the rest of the information on the title page.

  Student’s name
  Name of institution 
  Course name and number
  Instructor’s name
  Due Date

• Page 2 Abstract (if your instructor requires) or intentionally leave blank.
• Page 3 starts with the Executive Summary and continues into other topics with no page break.
• Must utilize academic voice. See the Academic VoiceLinks to an external site. resource for additional guidance.
• Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.

  For assistance on writing Introductions & ConclusionsLinks to an external site. as well as Writing a Thesis StatementLinks to an external site., refer to the Writing Center resources.

• Must use at least six scholarly sources in addition to the course text.

  The Scholarly, Peer-Reviewed, and Other Credible SourcesLinks to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.

• Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your PaperLinks to an external site. guide.
• Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References ListLinks to an external site. resource in the Writing Center for specifications.