• Describe your strategy for outperforming the competition youidentified above.
o What, if any, do you see as barriers to entry that you can create to
block out competition. How will you do so?
For the first part, you will use research from the internet. You will answer
the questions based on your research and/or experiences with the
company.
For questions without clear answers, as the “expert,” you may answer the
question(s) based on your readings and what you would recommend to the
business owner. The sections should be submitted in paragraph form.
Graphs, tables, and images may be necessary to convey business
recommendations and the financials.
parts are a continuation from previous weekly activities and should be
incorporated into the appropriate sections of the final Business Plan.
Opportunity Analysis and Research
o o Describe your target customers along as many dimensions as you
have defined (demographic, geographic, needs, trends, and
decision-making processes).
o Describe the research methods you used to develop this section
(surveys, focus groups, general research, & statistical research).
Industry Analysis (Remember to cite your
sources and give references in
APA format.)
o What is the industry/industries within which your organization
operates? (include NAICS codes, if applicable)
o What factors influence the demand for your product/services?
o What factors influence the supply of your product/services?
• How large is your total industry (historic, current & projected size)?
o What are the current and anticipated trends in the industry?
. What are the major customer groups for the industry (consumers,
government, businesses)? Describe these in detail.
• How large is your target market? (Number of customers, size of
purchases, frequency of purchases, trends — quantify!) Describe the