GB600 Unit-5 Discussion

Creativity and Innovation as a Leadership Strategy

Chapter 11 of the text (DuBrin, 2023) describes how creativity, innovation, and leadership are intertwined. Many successful business organizations use creativity and innovation as a leadership strategy to differentiate their organization and position them for success.

Locate a magazine or newspaper article from the past year that highlights a business organization that is effectively using creativity and innovation.

• Summarize what you learned from the article. Include how you believe the leaders of the organization create an environment where creativity and innovation can thrive.
• How might you use their strategies to improve the creativity and innovation in your own organization?