For Rey Writer only

Please do as best as u can – I do not want to fail this class again – this is second I take this class

Two images I gave u is example.Do not really care about gramma because I am international student.MLA form

RETAIL ENVIRONMENT – MRCH 1550

HOMEWORK # 5 – COMPETITIVE ANALYSIS

Assignment Heading must be in this format:

Channel Name:

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Your Name:

Channel Location:

Class Day:

Date/ Day/Time visited:

Class Time:

Duration of visit:

Total # of visits for this project PTD:

BEST PRACTICES OF COMPETITORS

My channel is Abercrombie & Fitch at Arcadia Mall

Find information about five other channel follow question

1.
Compare and contrast five other channels (should include other kinds) to your
channel. Comment on the following areas for your channel as well as the five
other channels.

The Gap – Arcadia Mall

TARGET CUSTOMER:

CHANNEL DESIGN

VISUAL PRESENTATION

CUSTOMER SERVICE (IF APPROPRIATE)

MERCHANDISE MIX

UNIQUENESS OF PRODUCT OFFERING

PRICING (PRICE RANGE OF MERCHANDISE/PRODUCT MIX)

ORGANIZATION OF MERCHANDISE

at

495-505 SOUTH LAKE AVE

PASADENA, CA 91101 
Tel. (626) 792-4820

TARGET CUSTOMER:
CHANNEL DESIGN

VISUAL PRESENTATION

CUSTOMER SERVICE (IF APPROPRIATE)

MERCHANDISE MIX

UNIQUENESS OF PRODUCT OFFERING

PRICING (PRICE RANGE OF MERCHANDISE/PRODUCT MIX)

ORGANIZATION OF MERCHANDISE

American Eagle Outfitters

– Arcadia Mall

TARGET CUSTOMER:
CHANNEL DESIGN

VISUAL PRESENTATION

CUSTOMER SERVICE (IF APPROPRIATE)

MERCHANDISE MIX

UNIQUENESS OF PRODUCT OFFERING

PRICING (PRICE RANGE OF MERCHANDISE/PRODUCT MIX)

ORGANIZATION OF MERCHANDISE

J. Crew – Pasadena Pasadena  3 W Colorado Blvd Pasadena CA 91105  626 568 2739

TARGET CUSTOMER:
CHANNEL DESIGN

VISUAL PRESENTATION

CUSTOMER SERVICE (IF APPROPRIATE)

MERCHANDISE MIX

UNIQUENESS OF PRODUCT OFFERING

PRICING (PRICE RANGE OF MERCHANDISE/PRODUCT MIX)

ORGANIZATION OF MERCHANDISE

Macy’s (focus on clothing, ex: Bar III) at Arcadia Mall

TARGET CUSTOMER:
CHANNEL DESIGN

VISUAL PRESENTATION

CUSTOMER SERVICE (IF APPROPRIATE)

MERCHANDISE MIX

UNIQUENESS OF PRODUCT OFFERING

PRICING (PRICE RANGE OF MERCHANDISE/PRODUCT MIX)

ORGANIZATION OF MERCHANDISE

2.
What items appear to be selling well in each competitive channel?

Sports Authority, Nordstrom’s, The Good Will Out, Kick-crew, and JC Penney

You may either format it in paragraph form or chart form. This assignment should compare and contrast a competitor in terms of all elements described above.

Remember to cite any resources the information was retrieved from.

MLA from