For Research Pro only

Use Assignment 1-2 to help in you in your analysis paper put also include new information your paper .

KUDLER FINE FOOD PHOTOGRAPHY ASSIGNMENT

Kudler Fine Foods has used commercial stock photography brokers for the images on its website and for its print advertising. Kathy Kudler says she’s proud of the fresh, organic products she is selling and wants to show the products for sale in the stores’ advertising. In addition, she says she wants to showcase actual store displays and feature employees in the ad campaigns.

You will analyze the pros and cons of outsourcing the photography to a professional photographer or creating the infrastructure to take the photographs in-house. You will prepare an 8 page paper that discusses your analysis and sets forth recommendations the paper should have references, citations, an introduction, thesis, conclusion, and APA format throughout. You will also prepare a 7 slide Microsoft® PowerPoint® presentation of the project in bullet points.

In performing the analysis, discuss the following:

• The pros and cons of outsourcing the photography to a professional photographer

• The pros and cons of creating the infrastructure to take the photographs in-house

• Legal issues and how they would be handled under in-house and outsourced models

• If done in-house, what equipment would be required and what costs would be incurred

• How the photography would affect the day-to-day store operations under each model

• How often new photographs could be taken under each model

• The potential uses of the photographs and the implications under each model

· Also How often will the business want to update its advertising

· How does this affect the choice of in-house or outsourced photography?

· What are the copyright and use issues involved in outsourcing the photography? Who will handle image editing and organization under each model, and what costs does this involve?

Running head: KUDLER FINE FOODS PHOTOGRAPHY 1

KUDLER FINE FOODS PHOTOGRAPHY
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Kudler Fine Foods Photography

Chericia Avant

IT/235

09/14/2013

Kudler Fine Foods Photography

 The pros and cons of outsourcing the photography to a professional photographer

Kudler Fine Foods is a rapidly growing online retail business that needs photography services just like any other business. This makes the company reach a decision-making point on whether or not to outsource its photography services. Such an initiative has both advantages and disadvantages that company managers involved in decision-making must put in place before making a move (Tuck 2010).

Cons

Some of the disadvantages of outsourcing photography services include

· The possibilities of losing total control over the process of the professional thus resulting to results that may not have been envisioned by the company owners. The photography process is always internal and in line with the photographer’s imagination, which an external party may not fully understand.

· Extra photography charges or costs: An external professional photographer is likely to charge extra costs in what would obviously be attained at minimal costs if conducted internally by the company representatives.

· The risk of privacy and confidentiality issues: An external photographer may not put into considerations the necessary security and privacy needed in using the company images and information. This may result in some images landing to the competitors’ business and may work against the company owners.

· Outsourcing a professional photographer may eventually lead to job losses within the company.

Pros
Despite the above-mentioned disadvantages, there are benefits to outsourcing photography services for the Kudler Fine Foods Company. First, outsourcing provides an opportunity for a company to focus on other relevant duties and leave the job to a professional who will equally deliver quality work. This implies that it taps from the expertise of the photographer. Secondly, it is cost saving, compared to the rigorous process that the company would otherwise undergo in setting up a photography department and buying equipment like camera, computers for editing and training photographers. It also promotes easier access to professional services and quality work to be delivered. The company needs clear photos of goods for the products it seeks to market on-line. The services of a photographer working a freelancer will enhance diversity and offer wide choices for the company. This will make the company the best industry because appealing photos and taken by the best talent.

The pros and cons of creating the infrastructure to take the photographs in-house, and legal issues and how they would be handled under in-house and outsourced models

Should the company opt to create a complete infrastructure of in-house photography services, then certain legal issues must be considered. These include the copyright issues that must be acquired to protect the images taken for exclusive use within the company events or the need to grant permission for external users in need of the photos. If in regards to photos that have been outsourced, then the company needs to seek authorization to use such photos from the original photographer (Tuck, 2010). The company also must seek a business permit or license allowing for photography services and settle tax payment methods. The benefit of creating such an infrastructure is that it is cheaper in the end as the costs are majorly incurred on the set up level. Once every equipment is in place, the operating costs are likely to be minimal compared to the continuous process of outsourced services.

Reference

Tuck, K. (2010). Commercial photography handbook: Business techniques for professional digital
photographers. Buffalo, N.Y: Amherst Media Inc.

Equipment and Effect Draft

Chericia Avant

IT/235

10/08/2013

Jenna Setticasi

Running head: EQUIPMENT AND EFFECT DRAFT

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EQUIPMENT AND EFFECT DRAFT

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Equipment and Effect Draft

After weighing the pros and cons of in-house photography for a business, we must determine the equipment needed and what affect the photography would have on the day to day operations of the company. The equipment and its users will need to be efficient as well as cost effective to allow the business to profit.

For effective in house photography, a set of specific standards must be met. The equipment will need to be designed and outfitted for the particular jobs set forth and the photographer must be able to adhere to those needs. The first piece of equipment that is necessary is the camera. Lightweight, digital, portable, sturdy, and powerful are the main criteria for the camera. The photographer must be able to move it around from place to place without worry of it getting broken easily. Having two cameras is even a better idea but not as much cost effective. (Greenspun, 1999). A decent camera with those requirements will cost upward of $3,000 so two of them may not be possible when first starting out. That price of course does not include the cost of replacement lenses or other replacement parts. (ADORAMA, 2012)

Lighting is another important aspect of the equipment needed. If a studio is possible, the lighting can be mounted to the ceiling or the floor for permanent placement. That is not as easily done when the photographer must go outside the company to take the photos. If the camera has a high powered light attached additional lighting may not be necessary. Flash cards are another way of getting the preferred lighting which are available and inexpensively replaced. They do, however require extensive knowledge and experience to be used effectively. (Greenspun, 1999)

The computer and programs used to develop and edit the photographs are another significant part of the in-house photography process. The hardware must be equipped with powerful processors and video cards to allow crisp and clean editing processes. Of course Adobe’s Photoshop is one of the very helpful software solutions to these criteria but there are several other options for that usage as well. Corel has a Video Studio XS that can bring photographs and other projects to brilliant clarity. Another is Paint Shop Pro by Corel. Both are inexpensive and around the $60 to $150 range and can be used for numerous projects.

The day to day operations would depend on the staff and how they experienced they are with the equipment and the needs of the projects. If done in-house, the staff would have to be trained to use the equipment and the software in order to achieve the desired results for the projects. Depending on the company and what is needed on a daily basis, this may require that extra professional staff be hired for that part alone. The photographer would need to be available when the need arises and must also be able to deliver the photos to the in-house staff before a deadline is reached.

Outsourcing the photography will also require a specific set of tasks to be performed by the staff on a daily basis. The outsourced company would need to be briefed on the projects needs which would be designed by a team of people with the knowledge of the specific projects. Other staff members would have to keep track with the progress made by the outsourced company periodically. Basic information would need to be delivered to the team in charge of the project’s completion as to maintain a grip on the progress.

Buying specific equipment for in-house photography could be beneficial to the company to prevent possible mistakes in the project’s overall success but may prove to be a more expensive endeavor when all is said and done. The expenses may also prove too much for a budding company unless it is done with meticulous planning and management.

References

ADORAMA. (2012). Photo and Video. Retrieved from Adorama Camera Store: http://www.adorama.com/catalog.tpl?op=category&cat1=Cameras%20%26%20Lenses

Greenspun, P. (1999, June). Studio Photography. Retrieved from Photo.net: http://photo.net/learn/studio/primer