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Review 60 questions.

Question 1 of 20 5.0 Points

There are two main types of commerce on the Internet. They are:
A. business-to-consumer and government.

B. international and intrastate.

C. government and Fortune 500 companies.

D. business-to-consumer and business-to-business. (correct)
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Question 2 of 20 5.0 Points

Boolean search strings tell a WWW search engine:
A. when to turn off.

B. how many copies of the page to print.

C. whether to also search in Usenet. Wrong

D. what terms must be in the Web page or what terms must not be in the Web page searched for.
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Question 3 of 20 5.0 Points

One of the most important reasons for consumers to shop on the WWW is:
A. convenience.

B. free software.

C. saving time. (Wrong)

D. personalized shopping services.
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Question 4 of 20 5.0 Points

The informal rules of behavior for the Internet have evolved over time and are generally described by the term:
A. Netiquette. (correct)

B. Acceptable Net Usage (ANU).

C. Internet rules and standards.

D. FTP.
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Question 5 of 20 5.0 Points

Typing an e-mail message completely in upper case is:
A. more efficient than lower case. (Wrong)

B. typically considered to be SHOUTING.

C. only for printing.

D. only possible in UNIX.
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Question 6 of 20 5.0 Points

In designing a Web site, all of the following are questions to be considered EXCEPT:
A. Who will be reading the page?

B. What type of computer will s/he be using? (Wrong)

C. Will someone copy the site?

D. What is the purpose of the site?
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Question 7 of 20 5.0 Points

The tactic of keeping graphic elements “one screen� as the Web page opens with no scrolling required is known as:
A. home paging. (wrong)

B. vertical design.

C. designing above the fold.

D. synergistic design.
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Question 8 of 20 5.0 Points

The three basic stages of designing a Web site include:
A. the analysis phase, the design phase, and the building phase. (correct)

B. the baseline phase, the software phase, and the hardware phase.

C. the analysis phase, the drafting phase, and the publishing phase.

D. the problem phase, the design phase, and the implementation phase.
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Question 9 of 20 5.0 Points

Key words which allow your Web documents to be located by search engine word searches are contained in the:
A. meta tag.

B. body. (wrong)

C. link attributes.

D. break tag.
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Question 10 of 20 5.0 Points

Which of the following HTML elements can be used within a table to display the reason for or the identity of a table?
A. Either the table row or table column tag

B. The caption tag (correct)

C. The title tag

D. The table row tag
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Question 11 of 20 5.0 Points

Database design can be very complicated. Three elements that should always be present in database design to insure consistency of analysis are:
A. technology, research techniques, and data.

B. hierarchy, dependence, and decomposition.

C. forms, tags, and attributes. (wrong)

D. characters, fonts, and scales.
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Question 12 of 20 5.0 Points

All of the following are tried-and-true methods of assembling databases for marketing purposes EXCEPT:
A. profiling by demographics.

B. profiling by retrographics.

C. profiling by geographics. (wrong)

D. profiling by psychographics.
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Question 13 of 20 5.0 Points

The first step in designing a database is to determine:
A. how you want the final reports to look and sketch them out on paper.

B. the purpose of the database. (correct)

C. what subjects you need to store facts about.

D. what facts you need to store about each subject.
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Question 14 of 20 5.0 Points

The main entity or component of a database is:
A. the field.

B. the table.

C. the record. (wrong)

D. the category.
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Question 15 of 20 5.0 Points

Potentially, the best database for e-commerce is:
A. an operations oriented database.

B. a market intelligence database. (wrong)

C. the US Census.

D. one assembled from ongoing customer transactions.
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Question 16 of 20 5.0 Points

Software that can scan the text of an incoming e-mail and respond intelligently without human intervention is a type of software called:
A. “smart readers.”

B. “intelli-mail.” (wrong)

C. “robots.”

D. “e-trains.”
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Question 17 of 20 5.0 Points

“Ask Jeeves” is an item that can be installed on your firm’s home page. It is:
A. a financial calculator.

B. a software navigation tool.

C. a software search tool that provides instant responses to customer inquires. (correct)

D. the only way for a customer to find out information about your site.
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Question 18 of 20 5.0 Points

Customers visiting a Web site almost always have questions. Often these questions are repetitious. An efficient way of handling these questions is:
A. not to let visitors to your site ask these questions.

B. to put a 900 telephone number on your site for your customers to call and ask questions.

C. to ask customers to write you a letter if they have any questions.

D. by preparing a FAQ page to answer simple or common customer questions. (correct)
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Question 19 of 20 5.0 Points

The HTML tag that possesses the most options and attributes is:
A. METHOD.

B. INPUT.

C. CGI. (wrong)

D. MAXLENGTH.
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Question 20 of 20 5.0 Points

The attribute that points a form to a URL that will accept the form’s information is the:
A. POINTER attribute. (wrong)

B. METHOD attribute.

C. ACTION attribute.

D. INPUT attribute.
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Question 1 of 20 5.0 Points

I have a business idea and I’m ready to start doing business on the Internet. Which of the following is the best way to implement my decision?
A. To develop the site myself using HTML

B. To have a Webfront store developer create my site

C. Locate my site at a stand-alone address

D. Each of the above is a decision that must be made based on my market circumstances.
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Question 2 of 20 5.0 Points

When it comes to traditional organizational responsibilities, the difference(s) between running a “real” business and running an e-commerce business is/are in the area(s) of:
A. financial affairs.

B. production concerns.

C. marketing concerns.

D. There are no differences.
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Question 3 of 20 5.0 Points

Bankers are sometimes hesitant to loan money to e-businesses to pay for:
A. marketing and advertising expenditures.

B. telephone equipment.

C. production equipment.

D. office furniture.
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Question 4 of 20 5.0 Points

If your Web site is located on a hosting service’s equipment:
A. the costs will be 5-15 times more than doing it yourself.

B. This is not a good idea.

C. the ISP bears the expense of equipment upgrades and repairs.

D. you will always bear equipment upgrades and repair expenses.
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Question 5 of 20 5.0 Points

Service companies can take the entire burden of producing a storefront for marketers by taking the marketing plan/objectives and doing all of the programming, equipment selection, and everything entailed in a ready-to-run operation. This is called a(n) __________ system.
A. extensive

B. turnkey

C. zip

D. virtual
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Question 6 of 20 5.0 Points

When setting up an online presence, all of the following are necessary EXCEPT:
A. proficiency at a word processing program.

B. the ability to type.

C. familiarity with HTML.

D. COBOL programming knowledge.
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Question 7 of 20 5.0 Points

__________ has the primary responsibility for maintaining the e-commerce Web site’s accuracy, organization, and functionality, which are all crucial to the success of the site.
A. The big cheese

B. The e-commerce manager

C. The webmaster

D. The marketing manager
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Question 8 of 20 5.0 Points

All of the following are attributes of a successful commercial Web site EXCEPT:
A. that the content is updated regularly.

B. that navigation is clear and consistent.

C. the frequent use of large, beautiful graphics files.

D. that the organizational/institutional support is in place.
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Question 9 of 20 5.0 Points

Traditional promotion is aimed at attracting interest to your product or service. The same is true in online promotion but:
A. everything is much more expensive online.

B. there is no long history on what works and doesn’t work.

C. potential customers on the Internet are a lot easier to fool.

D. potential customers on the Internet are a lot more receptive to promotional messages.
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Question 10 of 20 5.0 Points

Ads that appear on Web pages are meant to attract viewers who will point their mouses at these advertisements to get more information. The measurement for how often viewers do this is called:
A. reader response rate.

B. reach.

C. virtual share.

D. clickthrough rate.
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Question 11 of 20 5.0 Points

The two types of cryptosystems currently in use for e-commerce transactions are:
A. modern and post-modern.

B. public key and centroid.

C. encryption and decryption.

D. symmetric and asymmetric.
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Question 12 of 20 5.0 Points

The one key used in symmetric cryptosystems must usually be delivered by:
A. private keys.

B. RSA algorithms.

C. trusted couriers.

D. key-agreement algorithms.
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Question 13 of 20 5.0 Points

__________ authenticate the identity and/or status of a person in a verifiable way.
A. Notary publics

B. Digital certificates

C. Personal certificates

D. FCC certificates
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Question 14 of 20 5.0 Points

Digital certificates are issued by:
A. individual merchants.

B. certificate authorities.

C. credit card companies.

D. notary publics.
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Question 15 of 20 5.0 Points

Secure Sockets Layer (SSL) establishes a secure session between:
A. the public key and the private key.

B. the modem and the remote computer.

C. the credit card company and the customers.

D. a user’s Web browser and a WWW server.
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Question 16 of 20 5.0 Points

A technical standard for safeguarding payment card transactions on the Internet was developed by MasterCard and Visa. This is intended to be the single protocol for such protection and is called:
A. Pretty Good Privacy (PGP).

B. Really Good Privacy (RGP).

C. Secure Electronic Transaction (SET).

D. public key encryption.
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Question 17 of 20 5.0 Points

Outgoing and incoming communications at each end of a secure channel require:
A. one certificate and one cipher.

B. two ciphers per connection.

C. one cipher per connection.

D. two ciphers for incoming and one for outgoing.
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Question 18 of 20 5.0 Points

An RSA public key encryption is:
A. foolproof.

B. based on the inability to factor large numbers.

C. based upon factoring large numbers.

D. too complicated for general use.
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Question 19 of 20 5.0 Points

SET provides merchants and customers all of the following benefits EXCEPT:
A. special purpose digital certificates.

B. non-repudiation for dispute resolution.

C. financial performance.

D. authentication of the merchant.
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Question 20 of 20 5.0 Points

The main drawback of secure system protocols such as SSL and SET is that:
A. they are very difficult to remember.

B. they are extremely expensive.

C. they are likely to be hacked by moderately sophisticated computer experts.

D. they place significant loads on computer systems during transactions.
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Question 1 of 20 5.0 Points

Initially, many companies first began to use e-business capabilities to:
A. automate procurement.

B. network procurement systems.

C. Both a and b

D. set up auction sites.
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Question 2 of 20 5.0 Points

In the 80s and 90s, the stock market propelled publicly held companies, including Internet start-up companies, to astronomical levels of financial strength called:
A. the wealth factor.

B. the hyper trend.

C. unfair to old-line companies.

D. the money initiative.
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Question 3 of 20 5.0 Points

The capabilities of the WWW and e-business systems include the use of information systems that allow firms to:
A. do business at less than 10% of prior cost levels.

B. eliminate the sales function altogether.

C. forget about the need to advertise in trade journals.

D. precisely anticipate their customers’ actions.
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Question 4 of 20 5.0 Points

The standard way for exchanging business-to-business trading information today is:
A. Open Buying on the Internet (OBI).

B. approved by the Better Business Bureau.

C. via e-mail.

D. via snail-mail.
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Question 5 of 20 5.0 Points

Advertising messages for business-to-business WWW users can be aimed at them based on:
A. what type of computer they are using.

B. the speed of their modem.

C. how long they have been online.

D. their site selections and search engine choices.
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Question 6 of 20 5.0 Points

The information economy is based upon what concept?
A. An efficient market

B. Exchange of desired information

C. Customers are willing to pay for information

D. Internet marketing research
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Question 7 of 20 5.0 Points

The WWW is used by consulting firms to market management and advisory services regarding which business subjects?
A. Virtual seminars for e-businesses

B. Consultative selling

C. Partnerships

D. All of the above
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Question 8 of 20 5.0 Points

The new software developed by Marshall Industries which allows one site to access another site and display information located there transparently through its own site is called:
A. Transparent Marketing Logistics (TML).

B. Extensible Markup Language (XML).

C. Clear Coding Language (CCL).

D. Marshall Industries Markup Language (MIML).
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Question 9 of 20 5.0 Points

Disadvantages of e-business business-to-business commerce include all of the following EXCEPT:
A. increased legal expenses to close sales.

B. lost contact with sales personnel.

C. alienation of distributors.

D. lost contact with distribution channels.
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Question 10 of 20 5.0 Points

Which of the following is a strategy adopted by different e-commerce companies to appease disgruntled sales personnel and distributors?
A. Listing products on the site without providing a way to order them directly

B. Not publicizing their sites

C. Using sites to direct prospects to long-established dealers

D. All of the above
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Question 11 of 20 5.0 Points

How does e-business differ from e-commerce?
A. No difference

B. Different strategies involved

C. Different practices involved

D. Both b and c
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Question 12 of 20 5.0 Points

M-Commerce is:
A. a Web-based document fordemanding payment.

B. a Web-based document forpurchase returns and allowances.

C. any electronic commercial transaction conducted using a mobile device.

D. a Web-based document forspecial order instructions.
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Question 13 of 20 5.0 Points

Online shoppers experience the same satisfaction as traditional in-store buyers EXCEPT:
A. availability.

B. selection.

C. prices.

D. socialization.
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Question 14 of 20 5.0 Points

The advantages of an electronic transfer infrastructure include all of the following EXCEPT:
A. speed of information exchange.

B. low cost investments related to IT.

C. more control over information.

D. reduced handling costs.
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Question 15 of 20 5.0 Points

The disadvantages of an electronic transfer infrastructure include:
A. the cost of technology integration.

B. comparatively low investments in IT.

C. control over information.

D. a lack of processing standards for transactions.
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Question 16 of 20 5.0 Points

The supply chain is:
A. a business-to-customer relationship.

B. the all-inclusive set of links from raw material to consumers.

C. a supplier to e-business relationship.

D. Both a and c
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Question 17 of 20 5.0 Points

EFT is an acronym for:
A. electronic financing of a transaction.

B. electronic funds transfer.

C. electronic fraudulent transaction.

D. all electronic transactions.
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Question 18 of 20 5.0 Points

An e-business transaction solution is an online payment system that can:
A. accept credit cards.

B. accept ATM cards.

C. process payroll disbursements.

D. All of the above
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Question 19 of 20 5.0 Points

E-tailers are:
A. buyers and sellers of commodities on the Internet.

B. sellers of commodities on the Internet.

C. sellers of commodities and services on the Internet.

D. retail sellers of commodities on the Internet.
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Question 20 of 20 5.0 Points

Future e-business trading partners should encompass:
A. trading partners.

B. customers.

C. customers’ customers.

D. All of the above
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