Fix Grammar – Rey Writter

Name

July 19, 2013

Homework #1

Customization Online

Almost people do not want to see other have anything the same with them. For me, I always want to have something different with people; I do not want to see other wear the same T-shirt or shoes with me. So Nike, Spreadshirt, and New Era are companies that mass customized to offer customer create their own things. These retailers allow customer to chose, mix, and match color, patterns.

Unlike mass customization, mass production refers to the process of creating large numbers of similar products efficiently. Abercrombie & Fitch is the large clothing company. Usually, color and style you see in the retailer is what they have. Color and pattern cannot change by customers. As I know, the mass-produced products usually ship their product on time. A&F retailer offer free standard shipping allows about 5-7 business days for delivery, mass customization’s order and delivery is much longer because they need time to make our order. A&F’s clothing has many colors and size in one style. Sometime, I really want to buy that shirt or pants, but I cannot find color I like. The mass-produced items are cheaper than customization. Also, they have higher quality than customization. In my opinion, the company which has mass customization is much better, because everyone has their own choice, their favorite color, the way to satisfied customers is let them customize their own color and style of clothes they want to buy. When people wear top, bottom, or shoes they create, that mean those are the only things they have in the world.

NIKEiD (

http://www.nike.com/us/en_us/c/nikeid

) allow people customize their shoes. They have many styles for people to choose, then customize it follow upper, overlay, swoosh, lining, lace, midsole, midsole topline, and tongue iD. People can pick any color they want. The consumer will provide information on their size. Customer also can mix many colors together, can put their name or his/her girlfriend/boyfriend name on the tongue like I did before. Customer can choose a material for their shoes such as leather, nubuck, suede, or reflective. They would like to know your name, address and how you pay for them. They offer $12 for standard shipping, and your items arrives about 25 to 30 days, because it take long time to finish customer’s item. Beside that, the customization products cost truly high, it is over $100 to $200. By the way, NIKEiD greatly success about customization, NIKEiD is so popular. The mass-customization shows more personality.

The second company I chose is Spreadshirt (http://www.spreadshirt.com/). They are the famous customization online; client can design their own T-shirts. It is high quality, always reliable. You can have your own label with Spreadshirt. Website allows consumer design everything including clothes for male, female, kids, accessories like iphone case, cups, bags, etc. You can personalize your own custom shirt with over 100 different types of custom clothing such as t-shirts and hoodies. Customers can create their own T-shirt with unique designs, personalized text, and photo uploads. That is cool when you upload a photograph or your own design directly onto your custom t-shirt. I love to do that; people can put their family picture. They need information about your size, style, and color. The top cost from $16 to $30, it depends on how you want to design your t-shirt, more design, and text on your shirt will offer additional cost. Some of their t-shirt offers customization of American Apparel. Clients can get percent off if they order more and more. For example: If you order more than 100, you can 30% off. That is truly great for group’s uniform. Spreadshirt provides more than $4.50 for 4-8 days business delivery. Their t-shirt have very high material, the fabric is made from 100% pre-shrunk cotton (deep heather is 50% cotton/50%polyester) and has a fabric weight of 5.4 oz.

New Era is popular company about making and selling caps. New Era (

http://www.newerabyyou.com/

) allow consumers to create customized caps. New Era by You is all about personalization and self-expression. This one-of-a-kind 9FIFTY™ includes branded taping and a moisture absorbing sweatband. Fitted, closed back. The site guarantees the caps made from special fabrics are limited-quantity fabrics that may be seasonal in nature and will only be available for a limited number of orders. When that quantity is reached, the fabric will no longer be available. It is 100% cotton, 100% poly. Retailer has two styles for clients to choose such as 59FIFTY, and 9FIFTY SNAPBACK. 59FIFTY style provides information about size. Customer can colorize panels, cap thread (crown stitching, visor stitching), eyelets, pick and colorize logos, snapback. People can customize each panel. The price is $57.99. Orders placed during weekdays will be shipped between 30-45 days of purchase. Shipping and handling is included in the price.

The mass-customization is more convenient for customers who show their personality. The only things is not good about mass-customization is take you more time to customized your stuff and take long time to delivery. The mass-produced products always have items in stock and ship it on time for customers.