finish citing my paper/ search with text and site inside paper as well as do a reference page

 search with text and site inside paper as well as do a reference page. find references just as close as the text. for instance: 

  

This is as a result of the lack of creativity in the classroom, students becoming too overly dependent on teachers, and teachers not being challenged.

  

then you would: find website like: http://www.goshen.edu/art/ed/creativitykillers.html

  

then place -from: Bronson, Po & Merryman, Ashley. “The Creativity Crisis.” 

Newsweek, July 10, 2010, retrieved July 27, 2010

from http://www.newsweek.com/2010/07/10/the-creativity-crisis.html

 

 inside as well as on reference page 

   

THIS IS AN APA FORMAT!!! 

 

Not many to do. Like FIVE sources

 really easy please contact me if you have questions! 

MARKETING SEGMENTATION AND PRODUCT DEFINITION 1

MARKETING SEGMENTATION AND PRODUCT DEFINITION 4

Marketing Segmentation and Product Definition

Shana Williams

Professor Joan Draper

Mercy College

Marketing 225 DLA

11/25/2012

Marketing Segmentation and Product Definition

The Industry

The new service that caters to education reform is The Col School of Secondary Education. This school offers a secondary education everywhere in the U.S. with strategic rock climbing. These courses last every nine weeks without interfering with other required credits. This would enhance the need for competition through meeting the preferences of the schools, parents, and students within the market of education. Along with strategic rock climbing courses, this school will also feature arithmetic, science, and humanities courses . The concept and implementation of The Col School of Secondary Education would intrigue the interest of students and instructors alike since it bases on effective and efficient assimilation of public schools. Education boards has never seen a service like this ever because it allows students who would like to gain cultural knowledge by traveling, decision making, problem solving, and fitness, hence, the opportunity to take classrooms by storm. It is crucial for the product to follow the quality standards of classrooms in order to appeal effectively and appropriately to parents and relevant institutions. The Col School of Secondary Education falls in the education industry in that it is a form of outdoor classrooms at enhancing the minds of instructors and students. This allows instructors to be more responsible for students and challenges them in the classroom by trusting the student as well as themselves. It is ideal for the organization to venture into this industry because of great demand for the change in education reform and effective communication and education system in order to minimize the lack of attentiveness and structure in the classroom. The industry is broken and has lackluster in that the modern society depends on technology for most of its activities. This indicates of the modern society and technology is crucial, but what has happened to making leaders as well as fit individuals in an morbidly obese society?

The Need that the Product or Service Addresses

Col school of rock climbing would aim at enhancing our students to be future leaders and members of society and across the globe. Students will gain characteristics such as planning, concentration, goal setting, sense of achievement, and spatial awareness. These prove to be ideal for today’s job market as well as post secondary education. The service offers something new to education due to the fact that there is so much fuss with education reform and teachers. This is as a result of the lack of creativity in the classroom, students becoming too overly dependent on teachers, and teachers not being challenged. This would cater to middle, low and high income families. The major objective of the specified service contained by education institutions and is to offer adequate structures and creativity to the individuals in the society at by scholarship.

The service would also address hindrances to effective education that it will be ideal for Ivy League colleges, SAT preparation, and remarkable networking opportunities, thus the ability to maintain constant evolving in classrooms and brighter students. This type of education would address the reforms of classical education, modern reforms, and funding levels in that the product would be ideal for individuals aiming to have interest in the program to bring enough buzz to bring on funding. The service would come in different categorical aspects with the specified major objective of meeting the preference of all public education boards. It is ethical for the service to address the issue of standard in education. This would enhance the image of public schools to receive more funding for a growing and creative program. Tackling of these issues would be vital to surviving government reform of education. The organization would also have the opportunity to address all issues thus the chance to obtain competitive advantage of crucial competitors such as private schools.

The Size of the Market Overall

The new service (Col) would be ideal for every public school student who has interest in rock climbing activities. The individuals must seek to address the issue of transformation in public schools and quality of teachers in order to maximize the benefits of the service in relation to meeting the needs and preferences. The target market for the new service is public schools. This section would include ages 16-18 (male and female) who can be troubled, distracted, or non-challenged students. Since the service is still new and under district administration, it would concentrate as a summer program for public schools before advancing or expanding to other institutions. The American market would offer ideal size (5 to 8 students per class) to begin with thus the opportunity to maximize feedback from the interaction with students, parents, and teachers in this market.

The Size of Key Segments

The new service would consider developing critical segments in order to enable education boards to choose their service in accordance with U.S. standards of education. The parents of individuals with higher income levels would have the opportunity to enjoy public school education that is up to their standards if accepted. This segment would be the majority within the market and industry hence the opportunity to maximize grants during each financial year-end by each semester turnout. The other segment would consist of low-income earners. This group will have the opportunity to have high seniority with being accepted into the program. It is crucial to concentrate on these segments for the enhancement of education awareness on the new service available at their specified disposal. This would include websites and instructional videos promoting services to boards around the U.S.

The product’s Life Cycle

The first stage of the development and marketing of the service would involve the introduction. This stage would entail constant research, development, and launching of the service in the context. The second stage reflects on the growth of the service. This is through evaluation of working with students that are placed in remedial classes who have weaknesses such as math and lack confidence in the classroom. The third stage of the specified service life cycle relates to maturity. At this stage of the life cycle, it is evident that the organization has the opportunity to experience higher success rates in students, successful teachers, and growth in U.S public schools. During this stage, it is ideal to offer diversification to the service, compete with private schools by numbers, conduct quality instructors who are great on the terrain as well as the classrooms, and encourage trust back into the education system. The last stage of the cycle involves the immediate rejection of education administration. This stage calls for effective plans in numbers, test scores, and surveys from students, parents and teachers.

The Life Cycle Strategy (How Will the Marketing Strategy Change Over the Life Cycle)

The marketing strategy will continue to development in relation to the service’s life cycle. During the last, stage (decline), the organization would phase out programs within Col that do not work in order to have positive feedback as well gain more funding. It is considerably significant to enhance the awareness of the market segments on the available market opportunities. During the introduction stage, the strategy would entail extensive evaluation of the market conditions and prove the proper way to assess students. The progress of this program could possibly offer different avenues to challenge students and may possibly end the adaptation of magnate charter and private schools.

The Distribution Strategy over the Life of the Product

The organization would not have such a need to distribute. This would require simply conduct agreements with the Department of Public Education and each instructor to pass the Essential Test of Knowledge and Skills. The organization would then have to contact accrediting groups for accreditation. This group would began as a non-profit group and then co-mingle with public schools alike. The organization would start off in a school zone that has near rock climbing terrain that allows students to commute from school grounds.