fill out the excel

Variance Analysis

Round 2

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Actual Forecast

Analyst:
Company: Andrews
Product: Able
Segment: Traditional
Round 1 Round 2 Variance to
Measure Actual Forecast Forecast Explanation Variance Explanation Actions
Market Share
Inventory (units)
Contribution Margin (%)
Customer Survey Score
Other 1
Other 2

Describe the reasons for the difference between the Round 1 Actual value and what you are forecasting for Round 2.

Adjust
variance
formula so
+ is good
– is bad

Describe the reasons for the difference between the Round 2 Forecasted value and your actual results for Round 2.

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Describe actions to be taken in response to a negative variance.

Sheet2

Sheet3

Round: 1
Dec. 31, 2014

  • C59351
  • Andrews
    Youseef Alyousef
    Tyler Bilbruck
    Leann Lohman
    Demi Maniaci
    Alison Werner

    Baldwin
    Lacy Emrick
    Kristin Fomon
    Sarah Graham
    Kayli Heimericks

    Chester
    Nicole Cramer-Guajardo
    Kenny Evischi
    Richard Kilian
    Victoria Wiseman

    Digby Erie Ferris

    Selected Financial Statistics
    Andrews Baldwin Chester Digby Erie Ferris

    ROS 4.3% 0.1% -5.3% 5.1% 5.1% 6.3%
    Asset Turnover 1.16 1.07 0.91 1.05 0.99 1.27
    ROA 4.9% 0.1% -4.8% 5.3% 5.0% 8.0%
    Leverage
    (Assets/Equity)

    2.0 2.3 2.1 2.5 2.0 1.9

    ROE 10.1% 0.2% -10.3% 13.2% 9.9% 15.5%
    Emergency Loan $0 $0 $0 $0 $0 $0
    Sales $127,286,465 $120,457,619 $84,710,617 $121,768,347 $113,150,427 $117,119,828
    EBIT $14,749,530 $7,106,326 ($1,076,134) $17,118,087 $15,123,013 $16,377,369
    Profits $5,448,599 $89,388 ($4,468,837) $6,160,818 $5,718,209 $7,408,935
    Cumulative Profit $9,637,106 $4,277,895 ($280,330) $10,349,326 $9,906,716 $11,597,443
    SG&A / Sales 7.8% 11.1% 16.8% 13.3% 9.7% 13.8%
    Contrib. Margin % 26.4% 25.4% 25.7% 33.6% 30.5% 33.8%

    CAPSTONE® COURIER Page 1

    Stock & Bonds C59351 Round: 1Dec. 31, 2014

    Stock Market Summary

    Company Close Change Shares
    MarketCap

    ($M)
    Book Value EPS Dividend Yield P/E

    Andrews $41.05 $6.80 2,014,597 $83 $26.75 $2.70 $0.00 0.0% 15.2

    Baldwin $30.50 ($3.76) 2,043,791 $62 $24.13 $0.04 $0.10 0.3%

    681.7
    Chester $21.22 ($13.03) 2,000,000 $42 $21.74 ($2.23) $0.00 0.0% -9.5
    Digby $41.80 $7.55 2,000,000 $84 $23.29 $3.08 $3.76 9.0% 13.6
    Erie $41.53 $7.27 2,128,085 $88 $27.28 $2.69 $0.00 0.0% 15.4
    Ferris $44.83 $10.58 2,000,000 $90 $23.83 $3.70 $3.85 8.6% 12.1

    Bond Market Summary
    Company Series# Face Yield Close$ S&P Company Series# Face Yield Close$ S&P
    Andrews Digby

    11.0S2015 $6,950,000 11.0% 99.64 B 11.0S2015 $6,950,000 11.1% 98.93 CC
    12.5S2017 $13,900,000 12.2% 102.67 B 12.5S2017 $13,900,000 12.4% 100.72 CC
    14.0S2019 $20,850,000 12.8% 109.51 B 14.0S2019 $20,850,000 13.2% 106.46 CC
    10.8S2024 $5,000,000 11.2% 96.53 B 10.8S2024 $1,048,582 11.7% 92.15 CC

    Baldwin Erie
    11.0S2015 $6,950,000 11.1% 99.20 CCC 11.0S2015 $3,836,531 11.0% 99.82 B
    12.5S2017 $13,900,000 12.3% 101.44 CCC 12.5S2017 $13,900,000 12.1% 103.17 B
    14.0S2019 $20,850,000 13.0% 107.59 CCC 14.0S2019 $20,850,000 12.7% 110.30 B
    10.8S2024 $13,000,000 11.5% 93.76 CCC Ferris

    Chester 12.5S2017 $6,077,384 12.1% 103.42 B
    11.0S2015 $6,950,000 11.1% 99.46 CCC 14.0S2019 $20,850,000 12.6% 110.69 B
    12.5S2017 $13,900,000 12.2% 102.18 CCC
    14.0S2019 $20,850,000 12.9% 108.74 CCC
    10.8S2024 $3,500,000 11.3% 95.41 CCC

    Next Year’s Prime Rate 7.50%

    CAPSTONE® COURIER Page 2

    Financial Summary C59351 Round: 1Dec. 31, 2014
    Cash Flow Statement Survey Andrews Baldwin Chester Digby Erie Ferris
    CashFlows from operating activities
    Net Income(Loss) $5,449 $89 ($4,469) $6,161 $5,718 $7,409
    Adjustment for non-cash items:
    Depreciation $8,573 $9,473 $8,440 $7,267 $7,987 $5,853
    Extraordinary gains/losses/writeoffs $60 $0 $0 $267 $157 $952
    Changes in current assets and liablilities
    Acounts payable $479 $589 ($1,770) ($201) ($484) ($472)
    Inventory $7,615 $1,712 $3,764 $2,482 $3,817 $2,429
    Accounts Receivable ($2,154) ($1,593) $1,345 ($1,701) ($993) ($1,319)
    Net cash from operations $20,021 $10,271 $7,309 $14,274 $16,202 $14,853

    Cash flows from investing activities
    Plant improvements(net) ($16,060) ($28,300) ($12,800) ($800) ($9,080) $15,220
    Cash flows from financing activities
    Dividends paid $0 ($204) $0 ($7,513) $0 ($7,699)
    Sales of common stock $500 $1,500 $0 $0 $4,387 $0
    Purchase of common stock $0 $0 $0 $0 $0 $0
    Cash from long term debt issued $5,000 $13,000 $3,500 $1,049 $0 $0
    Early retirement of long term debt $0 $0 $0 $0 ($3,124) ($15,211)
    Retirement of current debt $0 $0 $0 $0 $0 $0
    Cash from current debt borrowing $2,500 $1,500 $0 $20,343 $11,359 $11,359
    Cash from emergency loan $0 $0 $0 $0 $0 $0

    Net cash from financing activities $8,000 $15,796 $3,500 $13,878 $12,622 ($11,551)

    Net change in cash position $11,961 ($2,233) ($1,991) $27,352 $19,744 $18,521
    Balance Sheet Survey Andrews Baldwin Chester Digby Erie Ferris
    Cash $15,395 $1,200 $1,443 $30,786 $23,178 $21,955
    Accounts Receivable $10,462 $9,901 $6,963 $10,008 $9,300 $9,626
    Inventory $1,003 $6,905 $4,854 $6,136 $4,801 $6,188
    Total Current Assets $26,859 $18,006 $13,259 $46,930 $37,278 $37,769

    Plant and equipment $128,600 $142,100 $126,600 $109,000 $119,800 $87,800
    Accumulated Depreciation ($45,307) ($47,407) ($46,373) ($39,867) ($42,987) ($33,520)
    Total Fixed Assets $83,293 $94,693 $80,227 $69,133 $76,813 $54,280

    Total Assets $110,153 $112,699 $93,486 $116,063 $114,092 $92,049

    Account Payable $7,062 $7,173 $4,813 $6,382 $6,099 $6,112
    CurrentDebt $2,500 $1,500 $0 $20,343 $11,359 $11,359
    Long Term Debt $46,700 $54,700 $45,200 $42,749 $38,587 $26,927
    Total Liabilities $56,262 $63,373 $50,013 $69,474 $56,044 $44,398

    Common Stock $18,860 $19,860 $18,360 $18,360 $22,747 $18,360
    Retained Earnings $35,031 $29,467 $25,113 $28,230 $35,300 $29,292
    Total Equity $53,890 $49,327 $43,473 $46,589 $58,047 $47,651

    Total Liabilities & Owners” Equity $110,153 $112,699 $93,486 $116,063 $114,092 $92,049

    Income Statement Survey Andrews Baldwin Chester Digby Erie Ferris
    Sales $127,286 $120,458 $84,711 $121,768 $113,150 $117,120
    Variable Costs(Labor,Material,Carry) $93,660 $89,807 $62,905 $80,871 $78,597 $77,530
    Depreciation $8,573 $9,473 $8,440 $7,267 $7,987 $5,853
    SGA(R&D,Promo,Sales,Admin) $9,968 $13,346 $14,267 $16,194 $11,020 $16,179
    Other(Fees,Writeoffs,TQM,Bonuses) $335 $725 $175 $319 $424 $1,180
    EBIT $14,750 $7,106 ($1,076) $17,118 $15,123 $16,377
    Interest(Short term,Long term) $6,196 $6,966 $5,799 $7,446 $6,146 $4,746
    Taxes $2,994 $49 ($2,406) $3,385 $3,142 $4,071
    Profit Sharing $111 $2 $0 $126 $117 $151
    Net Profit $5,449 $89 ($4,469) $6,161 $5,718 $7,409

    CAPSTONE® COURIER Page 3

    Production Analysis C59351 Round: 1Dec. 31, 2014

    Name
    Primary

    Segment
    Units
    Sold

    Unit
    Inven

    tory Revision Date
    Age

    Dec.31 MTBF
    Pfmn

    Coord

    Size

    Coord Price
    Material

    Cost
    Labor
    Cost

    Contr.
    Marg.

    2nd
    Shift

    &
    Over-

    time

    Auto
    mation

    Next
    Round

    Capacity
    Next

    Round
    Plant

    Utiliz.
    Able Trad 1,561 39 4/17/2014 2.4 19000 5.7 14.2 $24.50 $11.35 $7.85 21% 0% 5.0 1,800 78%
    Acre Low 1,846 0 5/25/2009 5.6 14000 3.0 17.0 $20.00 $7.05 $7.47 26% 30% 7.0 1,400 129%
    Adam High 500 1 3/18/2014 1.7 25000 8.1 12.0 $38.00 $15.50 $8.97 35% 0% 3.0 700 66%
    Aft Pfmn 498 0 3/18/2014 2.1 27000 9.5 15.5 $33.50 $15.48 $8.97 26% 0% 3.0 600 70%
    Agape Size 498 10 3/20/2014 2.2 21000 4.1 10.9 $33.00 $13.30 $8.97 32% 0% 3.0 600 74%

    Baker Trad 1,766 304 3/17/2014 2.4 17500 5.7 14.3 $25.50 $10.85 $8.04 23% 6% 4.0 2,150 105%
    Bead Low 1,796 0 5/25/2009 5.6 14000 3.0 17.0 $19.00 $7.05 $7.40 22% 27% 6.0 1,900 126%
    Bid High 404 17 5/11/2015 2.7 23000 8.0 12.0 $38.00 $14.84 $8.97 36% 0% 3.0 900 42%
    Bold Pfmn 434 0 5/3/2014 2.1 26000 10.0 15.5 $31.50 $15.51 $8.97 22% 0% 3.0 600 59%
    Buddy Size 360 29 11/18/2014 1.9 19000 4.7 9.6 $34.00 $13.73 $8.97 34% 0% 3.0 600 54%

    Cake Trad 730 3 7/1/2015 4.1 17500 5.5 14.5 $26.50 $10.65 $7.85 28% 0% 5.0 1,800 30%
    Cedar Low 1,841 0 5/25/2009 5.6 14000 3.0 17.0 $20.00 $7.05 $7.46 26% 30% 6.0 1,400 129%
    Cid High 323 4 4/26/2015 2.7 23000 8.0 12.0 $38.00 $14.84 $8.97 36% 0% 3.0 900 32%
    Coat Pfmn 325 0 8/10/2015 3.5 25000 9.4 15.5 $33.00 $14.81 $8.97 26% 0% 3.0 600 41%
    Cure Size 245 213 7/17/2015 3.6 19000 4.0 11.0 $22.50 $12.60 $8.97 -8% 0% 3.0 600 66%

    Daze Trad 1,095 134 6/11/2014 2.3 17800 6.1 14.0 $29.50 $11.30 $7.85 34% 0% 5.0 1,400 74%
    Dell Low 1,610 13 5/25/2009 5.6 14000 3.0 17.0 $22.00 $7.05 $7.12 34% 14% 6.0 1,400 113%
    Dixie High 626 58 11/23/2014 1.4 23500 9.1 10.9 $39.50 $16.11 $9.95 35% 30% 3.0 500 129%
    Dot Pfmn 440 34 11/3/2014 1.8 26000 10.6 14.7 $34.50 $16.14 $8.97 28% 0% 3.0 600 66%
    Dune Size 410 49 11/2/2014 1.9 19000 4.9 9.8 $34.50 $13.66 $8.97 35% 0% 3.0 600 66%

    Eat Trad 1,355 71 3/17/2014 2.4 16500 5.6 14.5 $27.50 $10.40 $7.85 31% 0% 5.0 1,400 88%
    Ebb Low 2,011 8 1/15/2014 5.6 13000 3.0 17.0 $20.00 $6.75 $7.68 26% 43% 6.0 1,400 141%
    Echo High 399 38 12/23/2014 1.4 17000 7.0 12.9 $39.50 $12.08 $8.97 38% 0% 4.0 900 44%
    Edge Pfmn 296 29 6/30/2011 3.5 25000 9.4 15.5 $34.50 $14.81 $8.97 29% 0% 3.0 600 41%
    Egg Size 281 78 12/24/2015 3.6 19000 4.0 11.0 $34.50 $12.60 $8.97 34% 0% 3.0 600 50%

    Fast Trad 1,269 108 3/3/2014 2.5 17500 5.6 14.5 $29.50 $10.70 $7.85 35% 0% 4.0 1,200 99%
    Feat Low 1,467 8 1/15/2014 5.6 13000 3.0 17.0 $22.00 $6.75 $7.71 33% 45% 5.0 1,000 144%
    Fist High 527 58 12/22/2014 1.4 24000 9.1 10.9 $39.50 $16.26 $9.35 37% 10% 3.0 500 109%
    Foam Pfmn 422 52 11/10/2014 1.8 26000 10.6 14.8 $34.50 $16.11 $8.97 28% 0% 4.0 600 66%
    Fume Size 350 59 12/10/2014 1.8 19000 4.7 9.6 $34.50 $13.73 $8.97 35% 0% 4.0 600 58%

    CAPSTONE® COURIER Page 4

    Traditional Segment Analysis C59351 Round: 1Dec. 31, 2014

    Traditional Statistics
    Total Industry Unit Demand 7,882
    Actual Industry Unit Sales 7,882
    Segment % of Total Industry 30.7%

    Next Year’s Segment Growth Rate 9.8%

    Traditional Customer Buying Criteria
    Expectations Importance

    1. Age Ideal Age = 2.0 47%
    2. Price $19.50 – 29.50 23%
    3. Ideal Position Pfmn 5.7 Size 14.3 21%
    4. Reliability MTBF 14000-19000 9%

    Top Products in Traditional Segment

    Name
    Market
    Share

    Units
    Sold to

    Seg
    Revision
    Date

    Stock
    Out

    Pfmn
    Coord

    Size
    Coord

    List
    Price MTBF

    Age
    Dec.31

    Promo
    Budget

    Cust.
    Aware-
    ness

    Sales
    Budget

    Cust.
    Access-

    ibility

    Dec.
    Cust.

    Survey
    Baker 22% 1,702 3/17/2014 5.7 14.3 $25.50 17500 2.45 $2,000 82% $1,300 54% 45
    Able 19% 1,491 4/17/2014 5.7 14.2 $24.50 19000 2.40 $1,000 58% $1,000 50% 43
    Eat 16% 1,267 3/17/2014 5.6 14.5 $27.50 16500 2.44 $1,050 60% $1,015 51% 33
    Fast 15% 1,218 3/3/2014 5.6 14.5 $29.50 17500 2.46 $1,100 61% $1,175 54% 31
    Daze 13% 1,009 6/11/2014 6.1 14.0 $29.50 17800 2.33 $1,100 61% $1,330 58% 34
    Cake 8% 643 7/1/2015 5.5 14.5 $26.50 17500 4.10 $1,200 65% $1,200 54% 12
    Cedar 1% 98 5/25/2009 YES 3.0 17.0 $20.00 14000 5.60 $1,000 56% $1,000 54% 0
    Acre 1% 96 5/25/2009 YES 3.0 17.0 $20.00 14000 5.60 $900 53% $900 50% 0
    Dell 1% 84 5/25/2009 3.0 17.0 $22.00 14000 5.60 $1,100 59% $1,396 58% 0
    Ebb 1% 83 1/15/2014 3.0 17.0 $20.00 13000 5.60 $1,050 58% $1,015 51% 0
    Bead 1% 79 5/25/2009 YES 3.0 17.0 $19.00 14000 5.60 $950 55% $950 54% 0
    Feat 1% 65 1/15/2014 3.0 17.0 $22.00 13000 5.60 $1,100 59% $1,175 54% 0

    CAPSTONE® COURIER Page 5

    Low End Segment Analysis C59351 Round: 1Dec. 31, 2014

    Low End Statistics
    Total Industry Unit Demand 10,197
    Actual Industry Unit Sales 10,197
    Segment % of Total Industry 39.7%

    Next Year’s Segment Growth Rate 11.2%

    Low End Customer Buying Criteria
    Expectations Importance

    1. Price $14.50 – 24.50 53%
    2. Age Ideal Age = 7.0 24%
    3. Ideal Position Pfmn 2.2 Size 17.8 16%
    4. Reliability MTBF 12000-17000 7%

    Top Products in Low End Segment

    Name
    Market
    Share
    Units
    Sold to
    Seg
    Revision
    Date
    Stock
    Out
    Pfmn
    Coord
    Size
    Coord
    List
    Price MTBF
    Age
    Dec.31
    Promo
    Budget
    Cust.
    Aware-
    ness
    Sales
    Budget
    Cust.
    Access-
    ibility
    Dec.
    Cust.

    Survey
    Ebb 19% 1,928 1/15/2014 3.0 17.0 $20.00 13000 5.60 $1,050 58% $1,015 35% 18
    Acre 17% 1,750 5/25/2009 YES 3.0 17.0 $20.00 14000 5.60 $900 53% $900 34% 18
    Cedar 17% 1,743 5/25/2009 YES 3.0 17.0 $20.00 14000 5.60 $1,000 56% $1,000 35% 19
    Bead 17% 1,717 5/25/2009 YES 3.0 17.0 $19.00 14000 5.60 $950 55% $950 35% 21
    Dell 15% 1,527 5/25/2009 3.0 17.0 $22.00 14000 5.60 $1,100 59% $1,396 40% 14
    Feat 14% 1,402 1/15/2014 3.0 17.0 $22.00 13000 5.60 $1,100 59% $1,175 37% 13
    Cake 1% 68 7/1/2015 5.5 14.5 $26.50 17500 4.10 $1,200 65% $1,200 35% 0
    Eat 1% 56 3/17/2014 5.6 14.5 $27.50 16500 2.44 $1,050 60% $1,015 35% 0
    Baker 0% 5 3/17/2014 5.7 14.3 $25.50 17500 2.45 $2,000 82% $1,300 35% 0
    Able 0% 2 4/17/2014 5.7 14.2 $24.50 19000 2.40 $1,000 58% $1,000 34% 0

    CAPSTONE® COURIER Page 6

    High End Segment Analysis C59351 Round: 1Dec. 31, 2014

    High End Statistics
    Total Industry Unit Demand 3,069
    Actual Industry Unit Sales 3,069
    Segment % of Total Industry 11.9%

    Next Year’s Segment Growth Rate 17.1%

    High End Customer Buying Criteria
    Expectations Importance

    1. Ideal Position Pfmn 9.8 Size 10.2 43%
    2. Age Ideal Age = 0.0 29%
    3. Reliability MTBF 20000-25000 19%
    4. Price $29.50 – 39.50 9%

    Top Products in High End Segment

    Name
    Market
    Share
    Units
    Sold to
    Seg
    Revision
    Date
    Stock
    Out
    Pfmn
    Coord
    Size
    Coord
    List
    Price MTBF
    Age
    Dec.31
    Promo
    Budget
    Cust.
    Aware-
    ness
    Sales
    Budget
    Cust.
    Access-
    ibility
    Dec.
    Cust.

    Survey
    Dixie 20% 626 11/23/2014 9.1 10.9 $39.50 23500 1.40 $1,100 57% $1,396 53% 29
    Fist 17% 527 12/22/2014 9.1 10.9 $39.50 24000 1.36 $1,000 54% $1,175 49% 29
    Adam 16% 500 3/18/2014 8.1 12.0 $38.00 25000 1.74 $700 45% $700 38% 13
    Bid 13% 404 5/11/2015 8.0 12.0 $38.00 23000 2.70 $950 52% $800 40% 7
    Echo 13% 399 12/23/2014 7.0 12.9 $39.50 17000 1.36 $900 51% $725 38% 2
    Cid 11% 323 4/26/2015 8.0 12.0 $38.00 23000 2.70 $800 48% $800 40% 7
    Daze 2% 53 6/11/2014 6.1 14.0 $29.50 17800 2.33 $1,100 61% $1,330 53% 0
    Dot 1% 44 11/3/2014 10.6 14.7 $34.50 26000 1.82 $1,100 55% $1,263 53% 1
    Foam 1% 39 11/10/2014 10.6 14.8 $34.50 26000 1.81 $1,000 52% $1,175 49% 0
    Aft 1% 35 3/18/2014 YES 9.5 15.5 $33.50 27000 2.14 $700 42% $700 38% 0
    Coat 1% 29 8/10/2015 YES 9.4 15.5 $33.00 25000 3.50 $700 42% $700 40% 0
    Edge 1% 26 6/30/2011 9.4 15.5 $34.50 25000 3.50 $300 33% $145 38% 0

    CAPSTONE® COURIER Page 7

    Performance Segment Analysis C59351 Round: 1Dec. 31, 2014

    Performance Statistics
    Total Industry Unit Demand 2,239
    Actual Industry Unit Sales 2,239
    Segment % of Total Industry 8.7%

    Next Year’s Segment Growth Rate 19.8%

    Performance Customer Buying Criteria
    Expectations Importance

    1. Reliability MTBF 22000-27000 43%
    2. Ideal Position Pfmn 10.4 Size 15.3 29%
    3. Price $24.50 – 34.50 19%
    4. Age Ideal Age = 1.0 9%

    Top Products in Performance Segment

    Name
    Market
    Share
    Units
    Sold to
    Seg
    Revision
    Date
    Stock
    Out
    Pfmn
    Coord
    Size
    Coord
    List
    Price MTBF
    Age
    Dec.31
    Promo
    Budget
    Cust.
    Aware-
    ness
    Sales
    Budget
    Cust.
    Access-
    ibility
    Dec.
    Cust.

    Survey
    Aft 21% 464 3/18/2014 YES 9.5 15.5 $33.50 27000 2.14 $700 42% $700 29% 27
    Bold 19% 419 5/3/2014 YES 10.0 15.5 $31.50 26000 2.08 $750 44% $700 29% 26
    Dot 18% 395 11/3/2014 10.6 14.7 $34.50 26000 1.82 $1,100 55% $1,263 37% 27
    Foam 17% 383 11/10/2014 10.6 14.8 $34.50 26000 1.81 $1,000 52% $1,175 35% 26
    Coat 13% 296 8/10/2015 YES 9.4 15.5 $33.00 25000 3.50 $700 42% $700 29% 15
    Edge 12% 270 6/30/2011 9.4 15.5 $34.50 25000 3.50 $300 33% $145 25% 12
    Able 0% 5 4/17/2014 5.7 14.2 $24.50 19000 2.40 $1,000 58% $1,000 29% 0
    Baker 0% 2 3/17/2014 5.7 14.3 $25.50 17500 2.45 $2,000 82% $1,300 29% 0
    Daze 0% 2 6/11/2014 6.1 14.0 $29.50 17800 2.33 $1,100 61% $1,330 37% 0
    Fast 0% 1 3/3/2014 5.6 14.5 $29.50 17500 2.46 $1,100 61% $1,175 35% 0
    Cake 0% 1 7/1/2015 5.5 14.5 $26.50 17500 4.10 $1,200 65% $1,200 29% 0

    CAPSTONE® COURIER Page 8

    Size Segment Analysis C59351 Round: 1Dec. 31, 2014

    Size Statistics
    Total Industry Unit Demand 2,299
    Actual Industry Unit Sales 2,299
    Segment % of Total Industry 8.9%

    Next Year’s Segment Growth Rate 17.3%

    Size Customer Buying Criteria
    Expectations Importance

    1. Ideal Position Pfmn 4.7 Size 9.6 43%
    2. Age Ideal Age = 1.5 29%
    3. Reliability MTBF 16000-21000 19%
    4. Price $24.50 – 34.50 9%

    Top Products in Size Segment

    Name
    Market
    Share
    Units
    Sold to
    Seg
    Revision
    Date
    Stock
    Out
    Pfmn
    Coord
    Size
    Coord
    List
    Price MTBF
    Age
    Dec.31
    Promo
    Budget
    Cust.
    Aware-
    ness
    Sales
    Budget
    Cust.
    Access-
    ibility
    Dec.
    Cust.

    Survey
    Agape 21% 485 3/20/2014 4.1 10.9 $33.00 21000 2.19 $700 42% $700 34% 19
    Dune 18% 408 11/2/2014 4.9 9.8 $34.50 19000 1.88 $1,100 55% $1,263 44% 37
    Buddy 16% 358 11/18/2014 4.7 9.6 $34.00 19000 1.85 $750 44% $750 36% 34
    Fume 15% 349 12/10/2014 4.7 9.6 $34.50 19000 1.82 $1,000 52% $1,175 42% 37
    Egg 12% 280 12/24/2015 4.0 11.0 $34.50 19000 3.60 $900 49% $725 35% 6
    Cure 9% 210 7/17/2015 4.0 11.0 $22.50 19000 3.60 $700 42% $700 32% 5
    Able 3% 63 4/17/2014 5.7 14.2 $24.50 19000 2.40 $1,000 58% $1,000 34% 2
    Baker 2% 50 3/17/2014 5.7 14.3 $25.50 17500 2.45 $2,000 82% $1,300 36% 0
    Daze 1% 31 6/11/2014 6.1 14.0 $29.50 17800 2.33 $1,100 61% $1,330 44% 1
    Fast 1% 26 3/3/2014 5.6 14.5 $29.50 17500 2.46 $1,100 61% $1,175 42% 0
    Eat 1% 23 3/17/2014 5.6 14.5 $27.50 16500 2.44 $1,050 60% $1,015 35% 0
    Cake 1% 14 7/1/2015 5.5 14.5 $26.50 17500 4.10 $1,200 65% $1,200 32% 0

    CAPSTONE® COURIER Page 9

    Market Share C59351 Round: 1Dec. 31, 2014

    Actual Market Share in Units Potential Market Share in Units
    Trad Low High Pfmn Size Total Trad Low High Pfmn Size Total

    Industry Unit Sales 7,882 10,197 3,069 2,239 2,299 25,686 Units Demanded 7,882 10,197 3,069 2,239 2,299 25,686
    % of Market 30.7% 39.7% 11.9% 8.7% 8.9% 100.0% % of Market 30.7% 39.7% 11.9% 8.7% 8.9% 100.0%

    Able 18.9% 0.2% 2.7% 6.1% Able 18.8% 0.2% 2.6% 6.0%
    Acre 1.2% 17.2% 7.2% Acre 1.3% 17.5% 7.3%
    Adam 16.3% 2.0% Adam 20.8% 2.5%
    Aft 1.1% 20.7% 1.9% Aft 1.1% 22.2% 2.1%
    Agape 0.1% 21.1% 1.9% Agape 0.2% 23.7% 2.2%
    Total 20.3% 17.2% 17.5% 20.9% 23.8% 19.1% Total 20.3% 17.5% 21.9% 22.4% 26.3% 20.1%

    Baker 21.6% 0.2% 2.2% 6.9% Baker 21.5% 0.2% 2.1% 6.8%
    Bead 1.0% 16.8% 7.0% Bead 1.3% 21.0% 8.7%
    Bid 13.2% 1.6% Bid 12.9% 1.5%
    Bold 0.5% 18.7% 1.7% Bold 0.5% 20.2% 1.8%
    Buddy 15.6% 1.4% Buddy 15.1% 1.4%
    Total 22.6% 16.9% 13.9% 18.8% 17.8% 18.5% Total 22.8% 21.1% 13.6% 20.3% 17.2% 20.3%

    Cake 8.2% 0.7% 0.1% 0.6% 2.8% Cake 8.1% 0.3% 0.6% 2.7%
    Cedar 1.2% 17.1% 7.2% Cedar 1.3% 18.1% 7.6%
    Cid 10.5% 1.3% Cid 12.5% 1.5%
    Coat 0.9% 13.2% 1.3% Coat 0.9% 13.8% 1.3%
    Cure 0.4% 9.1% 1.0% Cure 0.5% 8.8% 0.9%
    Total 9.9% 17.8% 11.6% 13.3% 9.7% 13.5% Total 9.9% 18.4% 13.6% 13.9% 9.4% 14.0%

    Daze 12.8% 1.7% 1.4% 4.3% Daze 12.8% 1.4% 1.3% 4.2%
    Dell 1.1% 15.0% 6.3% Dell 1.1% 13.4% 5.6%
    Dixie 20.4% 2.4% Dixie 18.4% 2.2%
    Dot 1.4% 17.7% 1.7% Dot 1.3% 16.3% 1.6%
    Dune 17.7% 1.6% Dune 17.2% 1.5%
    Total 13.9% 15.0% 23.6% 17.7% 19.1% 16.3% Total 13.8% 13.4% 21.2% 16.4% 18.5% 15.2%

    Eat 16.1% 0.5% 0.3% 1.0% 5.3% Eat 16.0% 0.3% 1.0% 5.1%
    Ebb 1.1% 18.9% 7.8% Ebb 1.0% 17.4% 7.2%
    Echo 13.0% 1.5% Echo 11.5% 1.4%
    Edge 0.9% 12.1% 1.1% Edge 0.8% 11.2% 1.1%
    Egg 12.2% 1.1% Egg 11.8% 1.1%
    Total 17.1% 19.5% 14.1% 12.1% 13.2% 16.9% Total 17.1% 17.5% 12.5% 11.2% 12.7% 15.8%

    Fast 15.4% 0.8% 1.1% 4.9% Fast 15.4% 0.7% 1.1% 4.9%
    Feat 0.8% 13.8% 5.7% Feat 0.8% 12.2% 5.1%
    Fist 17.2% 2.1% Fist 15.4% 1.8%
    Foam 1.3% 17.1% 1.6% Foam 1.1% 15.8% 1.5%
    Fume 15.2% 1.4% Fume 14.7% 1.3%
    Total 16.3% 13.8% 19.2% 17.2% 16.3% 15.7% Total 16.2% 12.2% 17.2% 15.9% 15.8% 14.7%

    CAPSTONE® COURIER Page 10

    Perceptual Map C59351 Round: 1Dec. 31, 2014

    Andrews Baldwin Chester
    Name Pfmn Size Revised Name Pfmn Size Revised Name Pfmn Size Revised
    Able 5.7 14.2 4/17/2014 Baker 5.7 14.3 3/17/2014 Cake 5.5 14.5 7/1/2015
    Acre 3.0 17.0 5/25/2009 Bead 3.0 17.0 5/25/2009 Cedar 3.0 17.0 5/25/2009
    Adam 8.1 12.0 3/18/2014 Bid 8.0 12.0 5/11/2015 Cid 8.0 12.0 4/26/2015
    Aft 9.5 15.5 3/18/2014 Bold 10.0 15.5 5/3/2014 Coat 9.4 15.5 8/10/2015
    Agape 4.1 10.9 3/20/2014 Buddy 4.7 9.6 11/18/2014 Cure 4.0 11.0 7/17/2015

    Digby Erie Ferris
    Name Pfmn Size Revised Name Pfmn Size Revised Name Pfmn Size Revised
    Daze 6.1 14.0 6/11/2014 Eat 5.6 14.5 3/17/2014 Fast 5.6 14.5 3/3/2014
    Dell 3.0 17.0 5/25/2009 Ebb 3.0 17.0 1/15/2014 Feat 3.0 17.0 1/15/2014
    Dixie 9.1 10.9 11/23/2014 Echo 7.0 12.9 12/23/2014 Fist 9.1 10.9 12/22/2014
    Dot 10.6 14.7 11/3/2014 Edge 9.4 15.5 6/30/2011 Foam 10.6 14.8 11/10/2014
    Dune 4.9 9.8 11/2/2014 Egg 4.0 11.0 12/24/2015 Fume 4.7 9.6 12/10/2014

    CAPSTONE® COURIER Page 11

    HR/TQM Report C59351 Round: 1Dec. 31, 2014

    HUMAN RESOURCES SUMMARY
    Andrews Baldwin Chester Digby Erie Ferris

    Needed Complement 761 782 536 686 681 661
    Complement 761 782 536 686 681 661
    1st Shift Complement 700 712 475 629 595 587
    2nd Shift Complement 61 70 61 57 86 74

    Overtime Percent 0.0% 0.1% 0.0% 0.0% 0.1% 0.0%
    Turnover Rate 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%
    New Employees 137 160 54 69 68 66
    Separated Employees 0 0 164 14 19 39
    Recruiting Spend $0 $0 $0 $0 $0 $0
    Training Hours 0 0 0 0 0 0
    Productivity Index 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

    Recruiting Cost $137 $160 $54 $69 $68 $66
    Separation Cost $0 $0 $820 $70 $95 $195
    Training Cost $0 $0 $0 $0 $0 $0
    Total HR Admin Cost $137 $160 $874 $139 $163 $261

    Labor Contract Next Year
    Wages $22.05 $22.05 $22.05 $22.05 $22.05 $22.05
    Benefits 2,500 2,500 2,500 2,500 2,500 2,500
    Profit Sharing 2.0% 2.0% 2.0% 2.0% 2.0% 2.0%
    Annual Raise 5.0% 5.0% 5.0% 5.0% 5.0% 5.0%

    Starting Negotiation Position
    Wages
    Benefits
    Profit Sharing
    Annual Raise

    Ceiling Negotiation Position
    Wages
    Benefits
    Profit Sharing
    Annual Raise

    Adjusted Labor Demands
    Wages
    Benefits
    Profit Sharing
    Annual Raise

    Strike Days

    TQM SUMMARY
    Andrews Baldwin Chester Digby Erie Ferris

    Process Mgt Budgets Last Year
    CPI Systems $0 $0 $0 $0 $0 $0
    Vendor/JIT $0 $0 $0 $0 $0 $0
    Quality Initiative Training $0 $0 $0 $0 $0 $0
    Channel Support Systems $0 $0 $0 $0 $0 $0
    Concurrent Engineering $0 $0 $0 $0 $0 $0
    UNEP Green Programs $0 $0 $0 $0 $0 $0

    TQM Budgets Last Year
    Benchmarking $0 $0 $0 $0 $0 $0
    Quality Function Deployment Effort $0 $0 $0 $0 $0 $0
    CCE/6 Sigma Training $0 $0 $0 $0 $0 $0
    GEMI TQEM Sustainability Initiatives $0 $0 $0 $0 $0 $0
    Total Expenditures $0 $0 $0 $0 $0 $0

    Cumulative Impacts
    Material Cost Reduction 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
    Labor Cost Reduction 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
    Reduction R&D Cycle Time 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
    Reduction Admin Costs 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
    Demand Increase 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

    CAPSTONE® COURIER Page 12

    Ethics Report C59351 Round: 1Dec. 31, 2014

    ETHICS SUMMARY
    Other (Fees, Writeoffs, etc.) The actual dollar impact. Example, $120 means Other increased by $120.
    Demand Factor The % of normal. 98% means demand fell 2%.
    Material Cost Impact The % of normal. 104% means matieral costs rose 4%.
    Admin Cost Impact The % of normal. 103% means admin costs rose 3%.
    Productivity Impact The % of normal. 104% means productivity increased by 4%.
    Awareness Impact The % of normal. 105% means normal awareness was multiplied by 1.05.
    Accessibility Impact The % of normal. 98% means normal accessiblity was multiplied by 0.98.

    Normal means the value that would have been produced if the problem had not been presented.

    No Impact Andrews Baldwin Chester Digby Erie Ferris
    Total
    Other (Fees, Writeoffs, etc.) $0 $0 $0 $0 $0 $0 $0
    Demand Factor 100% 100% 100% 100% 100% 100% 100%
    Material Cost Impact 100% 100% 100% 100% 100% 100% 100%
    Admin Cost Impact 100% 100% 100% 100% 100% 100% 100%
    Productivity Impact 100% 100% 100% 100% 100% 100% 100%
    Awareness Impact 100% 100% 100% 100% 100% 100% 100%
    Accessibility Impact 100% 100% 100% 100% 100% 100% 100%

    CAPSTONE® COURIER Page 13

    Annual Report

    Annual Report Andrews C59351 Round: 1Dec. 31, 2014

    Balance Sheet
    DEFINITIONS:
    Common Size: The common size
    column simply represents each item as a
    percentage of total assets for that year.
    Cash: Your end-of-year cash position.
    Accounts Receivable: Reflects the lag
    between delivery and payment of your
    products. Inventories: The current
    value of your inventory across all products. A
    zero indicates your company stocked out.
    Unmet demand would, of course, fall to your
    competitors. Plant & Equipment: The
    current value of your plant. Accum
    Deprec: The total accumulated
    depreciation from your plant. Accts
    Payable: What the company currently
    owes suppliers for materials and services.
    Current Debt: The debt the company
    is obligated to pay during the next year of
    operations. It includes emergency loans used
    to keep your company solvent should you run
    out of cash during the year. Long
    Term Debt: The company’s
    long term debt is in the form of bonds, and this
    represents the total value of your bonds.
    Common Stock: The amount of
    capital invested by shareholders in the
    company. Retained Earnings:
    The profits that the company chose to keep
    instead of paying to shareholders as dividends.

    ASSETS 2014
    Common

    Size

    2013

    Cash $15,395 14.0% $3,434
    Account Receivable $10,462 9.5% $8,307
    Inventory $1,003 0.9% $8,617
    Total Current Assets $26,860 24.4% $20,358

    Plant & Equipment $128,600 117.0% $113,800
    Accumulated Depreciation ($45,307) -41.1% ($37,933)
    Total Fixed Assets $83,293 75.6% $75,867
    Total Assets $110,153 100.0% $96,225
    LIABILITIES & OWNER’S
    EQUITY

    Accounts Payable $7,062 6.4% $6,583
    Current Debt $2,500 2.3% $0
    Long Term Debt $46,700 42.4% $41,700
    Total Liabilities $56,262 51.1% $48,283

    Common Stock $18,860 17.1% $18,360
    Retained Earnings $35,031 31.8% $29,582
    Total Equity $53,891 48.9% $47,942
    Total Liab. & O. Equity $110,153 100.0% $96,225

    Cash Flow Statement
    The Cash Flow Statement examines what happened in the Cash
    Account during the year. Cash injections appear as positive numbers and
    cash withdrawals as negative numbers. The Cash Flow Statement is an
    excellent tool for diagnosing emergency loans. When negative cash flows
    exceed positives, you are forced to seek emergency funding. For example,
    if sales are bad and you find yourself carrying an abundance of excess
    inventory, the report would show the increase in inventory as a huge
    negative cash flow. Too much unexpected inventory could outstrip your
    inflows, exhaust your starting cash and force you to beg for money to keep
    your company afloat.

    Cash Flows from Operating Activities 2014 2013
    NetIncome(Loss) $5,449 $4,189
    Depreciation $8,573 $7,587
    Extraordinary gains/losses/writeoffs $60 $0
    Accounts Payable $479 $3,583
    Inventory $7,615 ($8,617)
    Accounts Receivable ($2,154) ($307)

    Net cash from operation $20,021 $6,434
    Cash Flows from Investing Activities
    Plant Improvements ($16,060) $0
    Cash Flows from Financing Activities
    Dividends Paid $0 ($4,000)
    Sales of Common Stock $500 $0
    Purchase of Common Stock $0 $0
    Cash from long term debt $5,000 $0
    Retirement of long term debt $0 $0
    Change in current debt(net) $2,500 $0

    Net Cash from financing activities $8,000 ($4,000)
    Net Change in cash position $11,961 $2,434
    Closing cash position $15,395 $3,434

    Annual Report Page 14

    Annual Report Andrews C59351 Round: 1Dec. 31, 2014

    2014 Income Statement
    (Product Name) Able Acre Adam Aft Agape NA NA NA 2014

    Total
    Common

    Size
    Sales $38,250 $36,919 $19,000 $16,697 $16,421 $0 $0 $0 $127,286 100.0%

    Variable Costs:
    Direct Labor $12,192 $13,775 $4,470 $4,441 $4,440 $0 $0 $0 $39,318 30.9%
    Direct Material $18,070 $13,589 $7,914 $7,883 $6,766 $0 $0 $0 $54,222 42.6%
    Inventory Carry $90 $0 $2 $0 $28 $0 $0 $0 $120 0.1%
    Total Variable $30,352 $27,365 $12,386 $12,324 $11,234 $0 $0 $0 $93,660 73.6%

    Contribution Margin $7,898 $9,554 $6,614 $4,373 $5,187 $0 $0 $0 $33,626 26.4%

    Period Costs:
    Depreciation $3,120 $3,173 $840 $720 $720 $0 $0 $0 $8,573 6.7%
    SG&A: R&D $295 $0 $213 $213 $219 $0 $0 $0 $940 0.7%
    Promotions $1,000 $900 $700 $700 $700 $0 $0 $0 $4,000 3.1%
    Sales $1,000 $900 $700 $700 $700 $0 $0 $0 $4,000 3.1%
    Admin $309 $298 $153 $135 $133 $0 $0 $0 $1,028 0.8%
    Total Period $5,724 $5,272 $2,607 $2,468 $2,472 $0 $0 $0 $18,542 14.6%

    Net Margin $2,175 $4,283 $4,007 $1,905 $2,715 $0 $0 $0 $15,085 11.9%

    Definitions: Sales: Unit Sales times list price. Direct Labor: Labor costs incurred to produce the
    product that was sold. Inventory Carry Cost: the cost unsold goods in inventory. Depreciation:
    Calculated on straight-line. 15-year depreciation of plant value. R&D Costs: R&D department
    expenditures for each product. Admin: Administration overhead is estimated at 1.5% of sales.
    Promotions: The promotion budget for each product. Sales: The sales force budget for each
    product. Other: Chargs not included in other categories such as Fees, Write offs, and TQM. The fees
    include money paid to investment bankers and brokerage firms to issue new stocks or bonds plus consulting
    fees your instructor might assess. Write-offs include the loss you might experience when you sell capacity or
    liquidate inventory as the result of eliminating a production line. If the amount appears as a negative amount,
    then you actually made money on the liquidation of capacity or inventory. EBIT: Earnings Before Interest
    and Taxes. Short Term Interest: Interest expense based on last year”s current debt, including short term
    debt, long term notes that have become due, and emergency loans, Long Term Interest: Interest paid on
    outstanding bonds. Taxes: Income tax based upon a 35% tax rate. Profit Sharing: Profits shared
    with employees under the labor contract. Net Profit: EBIT minus interest, taxes, and profit sharing.

    Other $335 0.3%
    EBIT $14,750 11.6%
    Short Term Interest $235 0.2%
    Long Term Interest $5,961 4.7%
    Taxes $2,994 2.4%
    Profit Sharing $111 0.1%
    Net Profit $5,449 4.3%

    Annual Report Page 15

      C59351
      Front Page
      Stock & Bonds
      Financial Summary
      Production Analysis
      Traditional Segment Analysis
      Low End Segment Analysis
      High End Segment Analysis
      Performance Segment Analysis
      Size Segment Analysis
      Market Share
      Perceptual Map
      HR/TQM Report
      Ethics Report
      Annual Report
      Andrews
      Balance Sheet
      Income Statement

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