FF HW 4

Due on friday Morning 

Part 1: Create a dossier on your designer.  The dossier should include:

· A brief biography and photograph of the designer—including such items as nationality, birth date, death date, upbringing, education, and career beginnings.

· Inspirations and influences from history, trends from the time period, and art movements, which are apparent in the collection(s) of chosen designer/brand/fashion house.  How did the designer fit in with the “Spirit of the Times”?

· Muses that inspired or reflected the style of the chosen designer/brand/fashion house.

· Years of glory and major breakthroughs, including new and innovative or signature construction techniques, fabrics, and designs adopted by the designer/brand/fashion house.

· Discuss the designer’s/brand’s/fashion house’s collection(s) use of:

· Silhouettes (line and shape)

· Fabrics, including color and texture

· Mood or theme reflected in designer’s/brand’s/fashion house’s collection(s).

· Identify the audience and target market for this designer/brand/fashion house.

· Marketing strategy adopted by the designer/brand/fashion house, such as celebrities’ endorsements/relationships, ad campaigns, branding, promotional approaches, licensing, etc., under designer’s name.

· Awards

· Include five or more images to illustrate the designer’s/brand’s/fashion house’s creations from the period 1990-2000. Label each image with the approximate date that the garment was made.

Part 2: Follow your designer through time. 

Include additional pages in your dossier, bringing it up to date. Include:

· Designers or business owners who followed the original designer at a house founded in their name, and dates of their tenure, AND/OR other companies that the designer has worked for.

· History and current ownership of the name/business in designer’s name, if any.

· Obstacles the designer/house/brand encountered over time, and how they did or did not overcome those obstacles.

· Current form of the designer/house/brand, including types of products and lines (ie, men’s wear, women’s wear, couture, ready-to-wear, licensed products, etc).

· Evaluation of how current house’s or designer’s designs reflect (or don’t) the ideals and aesthetics of the original designer, and images to illustrate.

· Assessment of why the designer/house/brand has succeeded through time, or why it hasn’t.  Include at least 2 strategies employed by the house or designer that contributed to their success, and/or 2 things they could have done differently.

· Additional images to illustrate the designs of the designer/house from 2000- the present.  Label each image with the approximate date that the garment was made.

Viktor & Rolf is the designer

All the information needs to be in your own words, cite everything, even when you writ it in your own words, you can use couple of quotes.

All the sources need to be the exact link, MLA format.

The images need the link right under them.

Designer name

Student Name

Class name

Biography
Picture Caption

Influences
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Muses
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Best Years, Breakthroughs and Innovations
Picture Caption

Silhouettes, Fabrics and Colors
Picture Caption

Mood and Themes
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Target Market and Marketing Strategies
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Awards
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Add slides for Part 2….
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Work Cited