Facebook Is Used to Give the Message to The General Public Discussion and Responses

# 1 classmate https://www.tiktok.com/t/ZTRs82mLt/Links to an external site.In this video, you see an influencer reviewing and opening up a pr package. Although this video is not directly from the beauty brand, it is still coming from the beauty brand because it is a paid sponsorship. Therefore, the company is promoting their new product through a very popular influencer on Tik Tok. This social media platform is the right one for this beauty product because Tik Tok is known to making beauty products viral. For example, if this post was done on Facebook, it would not have done so well because Facebook is not for everyone, and majority of people has Tik Tok. In addition, Tik Tok is a good platform to promote because there have been multiple times that Tik Tok sells out a product from a good review. I believe that this product was successful because on Tik Tok you can see the number of views that the video got. For example, this video has gotten 2.8 million views which means that it reached the right audience, and many people now want to go purchase the product. In addition, it was also successful because Charlotte Tilbury chose Alix Earle to promote the product. Alix Earle is one of the influencers that has grown her Tik Tok following which makes her an uprising influencer.

classmate #. 2 https://www.tiktok.com/t/ZTRs82mLt/Links to an external site.In this video, you see an influencer reviewing and opening up a pr package. Although this video is not directly from the beauty brand, it is still coming from the beauty brand because it is a paid sponsorship. Therefore, the company is promoting their new product through a very popular influencer on Tik Tok. This social media platform is the right one for this beauty product because Tik Tok is known to making beauty products viral. For example, if this post was done on Facebook, it would not have done so well because Facebook is not for everyone, and majority of people has Tik Tok. In addition, Tik Tok is a good platform to promote because there have been multiple times that Tik Tok sells out a product from a good review. I believe that this product was successful because on Tik Tok you can see the number of views that the video got. For example, this video has gotten 2.8 million views which means that it reached the right audience, and many people now want to go purchase the product. In addition, it was also successful because Charlotte Tilbury chose Alix Earle to promote the product. Alix Earle is one of the influencers that has grown her Tik Tok following which makes her an uprising influencer.

Discussion 4: Social Media Posts
Post 1: Initial Post
This posting should be a minimum of one short paragraph and a maximum of two
paragraphs. Word totals for this post should be in the 200–300-word range. Whether
you agree or disagree, explain why with supporting evidence and concepts from the
readings or a related experience. Include a reference, link, or citation when appropriate.
Preparation
Find a company’s post on a social media platform. Paste the link to the post or a picture
of the post and answer the questions below:
For Discussion
1. Explain/analyze why this social media channel (e.g. Instagram vs Facebook) is
the right one for the message.
2. Explain how you would measure if the message was successful (because what
is the point if it isn’t successful?).