Explain the two overall categories of planning. What are the (solution attached)

2. Explain the two overall categories of planning. What are the essential differences between the two?

 

4. In planning to operate the business, what are the factors that must be planned for? Explain each.

 

6. What is the purpose of a business plan? Explain.

 

8. What should the business plan include?

 

1. Discuss the basic rules to follow in financing a business venture.

 

3. What are some reasons small business entrepreneurs use equity financing? Debt financing?

 

5. List and discuss the primary sources of equity financing.

 

6. List and discuss the primary sources of debt financing.

 

1. What is the marketing concept, and why is it so important to small firms?

 

3. Why is marketing research so important to a small business—especially a new one?

 

4. What is market segmentation, and how can it be made more effective?

 

5. Discuss some characteristics that should be considered in selecting a target market.

 

6. What controllable variables are combined into a marketing mix to satisfy the target market?

 

1. What basic decisions should be made about an advertising program?

 

4. What are some reasons for importing? What are some problems?

 

5. List the opportunities available in exporting.

 

7. Explain the five levels of involvement in exporting.