The Marketing Plan template can be found in the attachment
- Draft of Marketing planCosts of Marketing will be defined in this plan, then later reflected in your budget (due on the next draft round)
- Provide a copy of the rider/list of requirements (listed on project requirements)
If you do not have a rider, just provide me a list of extra requirements you will need to have a successful event (medics, power, smoothie machines, etc)
** Find what kind of events I am planning to make on the attached files ( file name: Event proposal ) **
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. Marketing Objectives
Overview
Here you should concisely state where the event is, where it would like to go and how it intends to get there. It may be repeat information from previous pages of your overall plan, but it should be able to stand on its own so that it doesn’t depend on the rest.
Positioning
How do you want the public to perceive your event? What is the feel? What are the benefits that your target market will get from attending? Can include (but is not limited to) the elements below:
· The reputation of the event
· The key elements of the programme
· What the special interest area is
· The kind of experience the event offers (outdoors/indoors/all day, etc)
· If there is a unique element – for example something that is specific to the own/event/ venue
· If it offers something that is different/better than other events/experiences
2. Communication Strategy
Marketing Mix – Restate your target market here and why your event appeals to them. Describe below how each of your chosen marketing tools will help reach this goal.
Marketing Tools
Here you should detail which kinds of tools you intend to use to reach your target audience.
Please include some (you may pick and choose the ones you want) of the following most commonly used event marketing tools (remember to include costs):
· Print: posters, leaflets, postcards, programmes, etc
· Direct mail and print distribution
· Media advertising: print, radio and TV
· Website/internet/e-bulletins/social media
· Outdoor advertising: billboards, bus sides, poster sites, street dressing, etc
· Word of Mouth
· Media releases, promotions and activity
· Media sponsorship
3. Budget Plan
This is an easy to read summary of how much the above plan will cost you. Make sure it is consistent with the costs listed in the Communications Strategy above.
Summary
Marketing Tool
Total Budget
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Requirements:
- One-page write-up on motivations behind your decision making process
o There should be a paragraph devoted to each of the following elements: o Event Selection Motivation (why did you choose this event?)
o Date Placement (routing, season, etc.)
o Venue (size, feel, similar shows, etc.)
o Realistic summary of how successful you feel your event would be – would it be a hit or a bust? – Rider/List of Requirements
o If you are doing music, include a rider for the artist or a similar one if you can’t get the actual artist’s
o If you are doing a different kind of event, give me a list of everything you will need to pull it off (electric
requirements, lighting, etc.) – Realistic Budget for the event
o Don’t just pull numbers out of the air – do your research into costs at the venue of your choice
o Cite your sources, even if they are personal conversations with venue owners, etc. – Timeline
o Starting today, what all needs to be done/in place before the show
o Show me what your plans are from this moment until load-out – Security Plan
o Explain how the prescribed security plan is detrimental to the success of your chosen event
o If you plan to use volunteers to cut costs, tell me how you will keep them motivated to stay involved – Marketing Plan
o You already have a “how much” your marketing will cost overall (in the budget), but what resources are being spent where?
o Include different types of marketing and talk about what part of your target market will be included in all of those
– Best Case/Worst Case Scenario
o If everything goes off as planned, what are your overall goals? How would you judget this as a successful
event
o Name 3 “unforeseen circumstances” that aren’t currently accounted for in your plan. How could you
realistically counter them with the resources available in your budget and staffing?
Formatting:
- One-Page Write-up
o 1” Margins
o Arial, 11 pt font o 1.5 spacing
– Rider/List of Requirements
o Whatever format this comes in – It is just a basic copy
– Realistic Budget
o Budget template to be posted on Moodle
– Timeline
o Create a list (including dates and times) using whatever software program works best for you (Word, Excel,
Visio) – Security Plan
o Template to be posted on Moodle – Marketing Plan
o Template to be posted on Moodle – Best Case/Worst Case Scenario
o 1” Margins
o Arial, 11 pt font o 1.5 spacing
Event Proposed: Soccer Game
Event Date Proposed: July 10th
Event Venue Proposed: UCLA, California
Why do you want to do this event?
– Because its the most popular sports in the world, and it will be very successful if I bring
Two famous teams like: Real Madrid vs Manchester United.
What is your target market (who is coming)?
– The people who loves soccer, or people who wants have fun watching two well knowing soccer
teams with there famous players.
How many people do you estimate would come to this event?
– More than 30,000 people.
What are some elements (positive and negative) you need to think of before booking this event? (Conflicting local events, cost vs. reward, is your event limiting to too small of a population)
– Positive Elements:
* High Profits
* Easy to advertise for the match
– negative Elements:
* The difficulty of organizing the event due to high attendance.
* High risk of facing riots