essay about Ad

i need help! i have A THREE PAGE essay about Advertisement.

i have chosen an Ad and i need someone to finish that ASAP

the Ad: 

TY 🙂

EN 100

Essay#3: Analysis

100 points

DUE DATES

 First Draft: end of day Fri, 11/1 on Moodle

 Second Draft: 11am Fri, 11/16 in MyCompLab*

 Final Draft: end of day Mon, 11/ on Moodle

*For Peer Evaluation. Details will be given in class. If you do not have your essay uploaded by the

deadline then it will not be possible to put you in a group for peer review/the Evaluation Essay! Do

not miss this deadline!

DESCRIPTION

Advertisements do much more than just help us to make informed choices as consumers or push us to choose

their products. They convey messages about us as individuals and as a society—what we are, what we

should be, and what we should want to be—what is ideal. Yet, we seldom think about ads beyond our initial

response to the product being pushed. If we are to be active, thinking consumers and society members, we

must make a decision to decide what messages we will and will not accept; we must turn on our “filters”—

turn on our brains—and analyze what the images and products we are buying say to and about us.

In this essay, you will analyze an advertisement by breaking it into pieces and carefully studying those pieces

in order to understand the messages—both implicit and explicit—in the ad and how and why they are

conveyed.

PURPOSE

This essay offers the students the opportunity engage primary goals and skills of EN100, including:

 Analysis

 Rhetorical knowledge

 Critical thinking, reading, and writing

 Using textual evidence

 Organizing ideas logically and effectively

 Writing effective thesis statements

REQUIREMENTS

Select a print or video ad to analyze. The advertisement does not have to be current (analyzing an older ad

might be fun), but you do need to be able to discuss the original context of the ad. Your ad should be

compelling and complex, with multiple layers of meaning. Ads that are cute or funny but very simplistic

will not work for this assignment.

Your analysis should include—

 A specific, engaging introduction with a clear, concise, and complete thesis statement.

 An organized description of the ad. This may be 1-2 paragraphs. Include lots of specific, concrete
detail! After this point, description should be minimal. This section is only description, without

discussion or inferences. Consider who is in the ad (is it anyone famous?), color, space, placement of

people/objects, models used (race, gender, class) and what they’re doing, use of text, etc.

In the body of your essay, you should consider the following questions (not necessarily in this order):

2

 What is the rhetorical situation, including context, exigence, audience, and constraints? You may
need to do some research on this.

 What rhetorical appeals are used? You will have to explain how the ad works and how it connects
with this particular audience. In what way does the advertiser attempt to appeal to the audience?

Why might they have made these choices (think about cultural context)? How are these appeals

conveyed?

 What cultural or societal values, norms, or roles are reflected, reinforced, or promoted? Does the ad
adhere to, reinforce, utilize, or contribute to social constructs? Or is it in some way subversive?

What messages does it send to us about what we are or what we should be? Are there any offensive

or dangerous, or perhaps positive elements?

 Make an informed judgment—based on your analysis—of whether the rhetoric is successful. This
is the tricky part. DON’T assess the success or failure of the rhetoric on the basis of actual

audience reaction or the success of the product or company. This has no bearing on your analysis

or assessment. All evidence must come from the rhetoric itself. The success of the rhetoric is to be

assessed by determining:

1) What are the constituent parts of this rhetorical situation?

2) What rhetorical choices were made by the rhetor(s)? What are their rhetorical strategies?

3) Is careful consideration of the constituent parts of this rhetorical situation on behalf of the

rhetor(s) evident? Were the rhetorical choices appropriate to and effective for the audience,

goal, and constraints involved?

Don’t forget to include a conclusion! Your conclusion should not simply restate your introduction or thesis;

it should be impactful and memorable. Leave the audience with something to think about!

Your completed essay should be 3-6 pages.

A note on style: this is an essay, not a worksheet

Do not treat this as a fill in the blank; do not draw attention to the status of your essay as a response to

an assignment prompt. Your prose should be smooth and natural. Avoid patterns such as “The rhetor is

___, the audience is ___, the appeals are ___.” Especially avoid statements such as “I can’t figure out

what the exigence is,” “There isn’t really any reason this would be offensive” or “I don’t see any social

constructs.” Do not draw attention to the status of your essay as a response to an assignment with

statements such as “For my analysis I chose a Coca-Cola ad.”

And remember, your job is to analyze the ad, NOT to teach us about analysis. So avoid statements like

“Ethos is the appeal to credibility.” Assume an audience that already knows these things—we will be

frustrated and tune you out if you waste time teaching us things we already know.

AUDIENCE
Imagine that you will be presenting this paper at a conference on advertising strategies and effects.

Conference attendees will include advertising and marketing executives as well as concerned consumers.

Keep your tone and language appropriate to this situation. You will need to sound knowledgeable without

using convoluted or overly technical language. Do not put on airs or try to “sound academic.” Keep it

natural, but professional.

ASSESSMENT

Your essay will be graded holistically (as a whole) using the Analysis Essay Rubric on the class website.