English- Project

Should be organized, clear, and in detail.

ENGL 227 Project Instructions

For this project, teams will work together to write an informal analytical report about a different company and a sales letter with a visual aid to members of that company reflecting the report’s findings. Instructors will form teams during Week 2, and students will work together during Weeks 4 and 5 to complete both parts of the project.

Overview
This project is based on Case Study (Outsourcing: Letter from Kelly Services offering solutions). Important: Please take note of the additional instructions here, as the case has been modified to suit our class objectives.

Here’s the situation: You work for Kelly Services, which, as the case states, provides staffing solutions to more than 90 percent of the Fortune 500 companies.Your team has been asked to work on developing sales letters tocompanies similar to Chrysler, Ford, Intel and DuPont. The first step is to choose a similar company, research the company, and write a brief report making communication recommendations based on your research. The second step is to write the sales letter.

Important: Each week, you will also need to write a brief memo that indicates how the work was shared among your team members. There is a memo template for you to use in Doc Sharing.

Part One: Analytical Reporton a Targeted Sales Letter

Your supervisor has asked that you file a brief informal report (approx. 2 single-spaced pages, 500-750 words, plus references) on the background of the company you have chosen to solicit with your sales letter. Do NOTwrite solely about what your target company background is but also focus on why you think this company could benefit from Kelly services (for your supervisor).

Format the report as an informal report or memo report, and base the information on research. Include the memo about team member contributions; use the template in Doc Sharing. Use APA citations in case others who use this report later may need to do additional research. (Be sure to use both in-text parenthetical citations and an end-of text list of references). Organize your report according to the strategies suggested in Chapter 13:

· Focus on conclusions and recommendations

· Use logical arguments (the 2 + 2 = 4 approach or the yardstick approach)

· Do more than provide information—Be sure to analyze the information to help your readers apply it in future sales messages

Use at least four sources, only two of which may be websites. At least two of your four sources must come from the DeVry Library. Ensure that all sources are credible. Do NOT use Wikipedia, dictionaries, or encyclopedias as your sources, as these are not appropriate sources for college or business writing. Recommended web resources can be found in the Webliography area of the course. Also, submit the paper to Turnitin.com.

Part Two: Sales Letter with Visual Aid

Next, using the information about the companyyou gathered during week four and the information about Kelly Services located in the case study, write a 1-2 page sales letter to your chosen company you have researched convincing them to use Kelly Services. “Make a good first impression,” your supervisor says. “Use a nice visual aid—a graph or a table. Make it look good.” Focus on the features and benefits that Kelly can offer to your targeted company.

Format the letter as a business letter, and base the content on the information provided in the case study. Write the letter and design the visual aid reflecting the knowledge you’ve gained in your research of the companyfor which you are targeting. Organize your letter according to the strategies presented in Chapter 10. For our purposes, assume that Kelly Services does not have competition from othercompanies, but do the following:

· Assess customer needs (using the information in the case study, not additional research)

· Determine key selling points and benefits

· Anticipate purchasing objections

· Use the AIDA model

· Maintain legal and ethical standards, and demonstrate your awareness by writing a message tailored for yourbusiness

For your visual aid, you will need more than an attractive picture. Create a table or a chart that helps convey your sales message. For example, you might include a table that succinctly displays the types of employees Kelly Services offers, a table that highlights employer and employee benefits, or a pie chart showing the percentage of Fortune 500 companies that use Kelly Services, or a graph showing another important statistic. Your visual aid should be attractively designed and should adhere to the guidelines set forth in Chapter 12:

· The visual aid must be ethical and must not distort information

· The visual aid must be clearly labeled

· The type of visual aid must be suitable for its intended purpose

· The visual aid must be integrated with the text in a way that will make sense to the audience

· The visual aid should demonstrate the same awareness sensitivity as the letter itself

Again in week five, include the memo about team member contributions; use the template in Doc Sharing. Also, this assignment should be submitted to Turnitin.com.

Part one, the analytical report, is due at the end of Week 4. Part two, the sales letter, is due at the end of Week 5. If you have questions, please post them in the Q&A Forum.

Note about Expectations for work

Instructors do not have access to email messages, phone conversations, or IM chat logs. While it is fine to use these other means to communicate with team members, all decisions and actions taken in the group project mustbe documented in the Team TDAs. Team contributions will also be documented in the memo to your instructor each week.

Negotiating differences is part of the group project and an important part of fulfilling TCO 7. However, if a problem arises that a team cannot work out, please contact your instructor. If it is determined that a team member is not contributing satisfactorily, that team member’s grade will be handled separately.

ENGL 227

Project
Instructions

For

this project, teams wil
l work together to write an informal

analytical report
about a
different

company
and a sales letter
with a visual aid
to members of that

company
reflecting
the report’s findings. Instructors will form teams during
W
eek
2
, and
students
will
work together during
W
eeks 4 and 5 to complete both parts of the
project
.

Overview

This project
is

based on
Case Study
(
Outsourcing: Letter from Kelly Services offering
solutions
).
Important:

Please take note of the additional instructions here, as the case has
been modified to suit our class objectives.

Here’s the situatio
n:

You work for

Kelly Services, which, as the case states
,
provides

staffing solutions to more than 90 percent of the Fortune 500 companies
.
Your team has
been asked to work on developing sales letters
to
companies similar to Chrysler, Ford, Intel
and DuPont
.
The first step is to
choose
a

similar company
, research
the company
, and write
a brief report making communication recommendations based on your research
. The second
step is to write the sales letter.

Important:

Each week, you will also need to write a br
ief memo that indicates how the
work was shared among your team members. There is a
memo template

for you to use in
Doc Sharing.

Part One: Analytical Report
on
a

Targeted Sales Letter

Your supervisor has asked that you file a brief
informal

report (
approx. 2 single
–
spaced
pages,
500
–
75
0 words
, plus references
) on the
backgro
und of the company you have
cho
sen to solicit with your sales letter.
Do NOT
write solely about what your target company
background is but also focus on why you think this company
could benefit from
Kelly
ser
vices (for your supervisor).

Format the report as an informal report or
memo report
, and base the information on
research.
Include the memo about team member contributions; use the template in Doc
Sharing.
Use APA citations

in case others who use this report later may need to do
additional research. (Be sure to use both
in
–
text parenthetical citations
and

an end
–
of text
list of references).
Organize your report according to the strategies suggested in Chapter
13:

·

Focus on co
nclusions and recommendations

·

Use logical arguments (the 2
+

2 = 4 approach
or

the yardstick approach)

·

Do more than provide information
—
Be sure to
analyze

the information to he
lp your
readers apply it in future sales messages

Outsourcing: Letter from Kelly Services, offering solutions. Kelly Services is a global Fortune 500 company that offers staffing solutions that include temporary services, staff leasing, outsourcing, and vendor on-site and full-time placement. Kelly provides employees who have a wide range of skills across many disciplines, including office services, accounting, engineering, information technology, law, science, marketing, light industrial, education, health care, and home care.

Companies use Kelly Services to strategically balance workload and workforce during peaks and valleys of demand, to handle special projects, and to evaluate employees prior to making full-time hiring decisions. The dramatic changes in business have spurred the rapid growth of the contingent employment industry.

In turn, many individuals are choosing the flexibility of personal career management, increasing options of where, when, and how to work. Therefore, more and more workers are becoming receptive to being contract, temporary, or consulting employees.

The flexibility of a temporary services firm offers advantages to both the company and the employee. Both have the opportunity to evaluate one another prior to making a long-term commitment. Kelly Services earns a fee when its employees are hired permanently, but employers find that it’s a small price to pay for such valuable preview time, which saves everyone the cost and pain of a bad hiring decision.

With 2,500 offices in 26 countries, Kelly provides its customers nearly 700,000 employees annually. The company provides staffing solutions to more than 90 percent of the Fortune 500 companies. Kelly has received many supplier awards for providing outstanding and cost-efficient staffing services, including Chrysler’s Gold Award, Ford Motor Company’s Q1 Preferred Quality Award, Intel Corporation’s Supplier Continuous Quality Improvement (SCQI) Award, and DuPont Legal’s Challenge Award.

As companies increasingly face new competitive pressures to provide better service and quality at lower prices, many are turning to outsourcing suppliers to deliver complete operational management of specific functions or support departments, allowing the company the necessary time to focus on its core competencies. One solution is to choose a single supplier such as the Kelly Management Services (KMS) division to deliver “full-service” outsourcing. KMS combines management experience, people process improvements, technology enhancements, and industry expertise to optimize customer operations and reduce cost. KMS understands the unique challenges companies face in today’s increasingly fast-paced business world and can provide customers with services across multiple functional offerings, including call center operations, warehousing, distribution and light assembly, back-office and administrative functions, and mail and reprographic services.

Your task: Write a sales letter to companies similar to Chrysler, Ford, Intel, and DuPont, explaining what Kelly has to offer. For current information, visit the Kelly website, at 

www.kellyservices.com

.