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Persuasive Message

1. To create an effective Persuasive message, consider these questions:

· How can you use the AIDA model to be as persuasive as possible?

· What are some other communication strategies that can help you sell your product, service, or idea?

CRITERIA:

Opening:

· Opening effectively appeals to reader; if it is a sales message, it gets reader’s attention

· Appropriate organization strategy was used

Information and Interest:

· Message provides necessary and helpful information

· Arouses interest in product, service, or idea

· Clear understanding of audience’s needs/views

Audience Appeal:

· Effectively creates desire for service, product, or idea through convincing evidence of the value of it; reflects Maslow’s hierarchy

· Reader-centered sentences

Call to action:

· Effectively persuades reader to at message end

Formatting and quality:

· Document is formatted appropriately

· Visually appealing; short paragraphs (6 or fewer lines)

· Length is under 350 words

· Was proofread carefully

Option 1:

Identify a new product or service your team’s business would like to promote. Draft a form letter that would be sent to a typical customer that entreats him/her to try the product. Your letter should be reader-centered, employing the AIDA methods. It should also be visually appealing so that the information is easy to read. In fact, it would be great to use visual aids like graphics, images, etc.

Option 2:

Your team;s business is hosting a promotional event (e.g. a new business location, a special sale, etc.) draft a form letter that would be sent to a typical customer that entreats him/her to attend your event. Your letter should be reader-centered, employing the AIDA methods noted. It should also be visually appealing so that the information is easy to read. In fact, it would be great to use visual aids like graphics, images, a map to your eent, etc

Option 3:

Your business is hosting a promotional event (e.g. a grand opening of a new business location, a special sale, the launch of a new product or service, etc.) and you are hoping to invite an appropriate celebrity to draw a crowd. Write a persuasive request letter to this celebrity, employing the AIDA methods. Even though this is not typical sales pitch to allow you practice with using testimonials, subverting prices, etc., devise some similar strategies to make your request to the celebrity as persuasive as possible. For example, what makes a guest appearance for your business more appealing than a guest appearance to another business? How might the celebrity benefit from participating in this promotional event for your particular company? Think creatively! Your letter should be visually appealing so that it is easy to read. If any visual aids are appropriate, you can use them as well…

Persuasive Message

1. To create an effective Persuasive message,
consider

these questions:

·

How can you use the AIDA model to be as persuasive as possible?

·

What are some other communication strategies that can help you sell your product, service, or
idea?

CRITERIA:

Opening:

·

Op
ening effectively appeals to reader; if it is a sales message, it gets reader
’
s attention

·

Appropriate organization strategy was used

Information and Interest:

·

Message provides necessary and helpful information

·

Arouses interest in product, service, or idea

·

Clear understanding of audience
’
s needs/views

Audience

Appeal:

·

Effectively creates desire for service, product, or idea through convincing evidence of the value
of it; reflects Maslow
’
s hierarchy

·

R
eader
–
centered sentences

Call to action:

·

Effectively pe
rsuades reader to at

message end

Formatting and quality:

·

Document is formatted appropriately

·

Visually appealing; short paragraphs (6 or fewer lines)

·

L
ength

is under 350 words

·

W
as
proofread carefully

Option 1:

Identify a new product or service your team
’
s business would like to promote. Draft a form letter that
would be sent to a typical customer that entreats him/her to try the product. Your letter should be
reader
–
cente
red, emp
loying the AIDA methods.
I
t
should also be visually appealing so that the
information is easy to read. In fact, it would be great to use visual aids like graphics, images, etc.

Persuasive Message
1. To create an effective Persuasive message, consider these questions:
 How can you use the AIDA model to be as persuasive as possible?
 What are some other communication strategies that can help you sell your product, service, or
idea?
CRITERIA:
Opening:
 Opening effectively appeals to reader; if it is a sales message, it gets reader’s attention
 Appropriate organization strategy was used
Information and Interest:
 Message provides necessary and helpful information
 Arouses interest in product, service, or idea
 Clear understanding of audience’s needs/views
Audience Appeal:
 Effectively creates desire for service, product, or idea through convincing evidence of the value
of it; reflects Maslow’s hierarchy
 Reader-centered sentences
Call to action:
 Effectively persuades reader to at message end
Formatting and quality:
 Document is formatted appropriately
 Visually appealing; short paragraphs (6 or fewer lines)
 Length is under 350 words
 Was proofread carefully

Option 1:
Identify a new product or service your team’s business would like to promote. Draft a form letter that
would be sent to a typical customer that entreats him/her to try the product. Your letter should be
reader-centered, employing the AIDA methods. It should also be visually appealing so that the
information is easy to read. In fact, it would be great to use visual aids like graphics, images, etc.